As we look toward the future, it’s easy to get caught up in thinking about all the ways things will change. In reality, the key to successful planning is to start with what will remain the same. By focusing on the constants of our company, we can ensure that we are building a foundation that is truly future-proof. So as you think about the future, don’t just focus on the unknowns – take a step back and think about what will always be true about your company and use that as your guiding principle for strategy and planning. This will lead you to the real purpose behind what you are doing.