Hi there! My name is Ilya Petrov. I live in Amsterdam. Since 2004, I’m helping good business to grow. Dreaming about the future. Bringing it closer.

My key expertise is to build strategies for the digital age. My superpowers: to land an inspiring vision and explain complex things in a simple words that are not dull. Vast experience includes creating and developing brands, planning digital-centered omnichannel campaigns for the biggest international companies (Nike, Mars, P&G, Visa, Bayer, etc.) as well as running local advertising for small business.

After years of working as a strategy director on an agency side (Proximity, BBDO, etc.), today I’m partnership transformation director at Nike, responsible for variety of work around future of digital marketplace, consumer experience, digital products, omnichannel, membership and sustainability across leading EMEA partners.

Aside of this, I’m a husband, father, dog owner, dreamer, sci-fi writer, indie game developer and a runner who is also interested into space, comics, video games and philosophy.