WSGN Food & Drink

• Make Room for Labriculture
• Craveable Vegan
• Coffee Convenience
• Canned Everything
• Crazy for Cacao
• Burnt Basque Cheesecake
• Brain Food
• Sleepy Time Eats

Mintel Food and Drink Trends

• Feed The Mind
• Quality Redefined
• United By Food

App Store Best of 2020

#culture #social

• Helpfulness
• Connecting Families
• Leading the Classroom
• Reinventing Play
• Making a Difference
• Practicing Self-Care

IKEA Live at Home

#culture

• Home more than met our needs
• Home became our sanctuary
• How we got closer to home
• Things were more challenging for som

B2C Digital Marketing Trends

#consumer #content #marketing #social

• Marketing Automation
• SMS Marketing
• User-Generated Content
• Revamped SEO due to new Google updates
• Social E-Commerce

Entrepreneur

#business #marketing #social

• Pandemic-driven shifts can be a permanent change for the better
• Take advantage of advances in automation to build your brand and inspire your creative
• Showcase yourself to showcase your business
• Embrace your community
• Looking ahead to 2021 and Main Street 2.0

GlobalWebIndex

#consumer #culture #data

• There’s no place like home
• All work and no play
• More than lockdown blues
• It’s a kindness magic
• A green awakening
• Coming of age
• The digital storefront
• Data for good

IBM Marketing Trends

#consumer #marketing

• Agility in advertising is paramount
• The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
• To prepare for a cookieless world, we should look beyond one-off solutions
• Enter AI-powered advertising

IBM Developer Trends

#data #tech

• Multiarchitecture development
• Thin terminal developer experience
• Data privacy in security
• Chatbots
• Edge computing
• DevOps

Facebook IQ

#consumer #marketing #social

• Awareness Becomes Action
• The Joy of Reading
• Beyond the Textbook
• Grow Your Own
• Casual Culture
• Hardworking Homes
• Expanding Connection
• Neo Banking
• Hybrid Shopping
• Digital Art for All
• Personalizing Fashion
• Old Wheels, New Tricks

McKinsey & Company

#business #consumer #tech

• The return of confidence unleashes a consumer rebound
• Leisure travel bounces back but business travel lags
• The crisis sparks a wave of innovation and launches a generation of entrepreneurs
• Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
• Pandemic-induced changes in shopping behavior forever alter consumer businesses
• Supply chains rebalance and shift
• The future of work arrives ahead of schedule
• The biopharma revolution takes hold
• Portfolio restructuring accelerates
• Green, with a touch of brown, is the color of recovery
• Healthcare systems take stock—and make changes
• The hangovers begin as governments tackle rising debt
• Stakeholder capitalism comes of age

Inc.

#tech

• Drug development revolution with advanced Covid-19 testing and vaccine development
• Continued expansion of remote working and videoconferencing
• Contactless delivery and shipping remain as the new normal
• Telehealth and telemedicine flourish
• Online education and e-learning as part of the educational system
• Increased development of 5G infrastructure, new applications, and utilities
• A.I., robotics, internet of things, and industrial automation grow rapidly
• Virtual reality (VR) and augmented reality (AR) technologies usage rises
• Continued growth in micromobility
• Ongoing autonomous driving innovation

The Next Scoop

#consumer #marketing

• We’re reorienting our living spaces
• Local is Lekker
• Simple pleasures beyond guilty pleasures
• Fitness and health are on a winning streak
• Intense focus on brands that do good
• Apps are becoming ever more present in our lives
• Accelerated checkout is non-negotiable
• Email marketing still delivers a strong return on investment
• eCommerce continues to rise

Adobe Stock Visual Trends

#creative

• Compassionate Collective
• Mood-Boosting Colour
• Comfort Zone
• Breath of Fresh Air

CMO by Adobe Digital Marketing Trends

#consumer #marketing

• More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
• A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
• Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
• Building content marketing agility to feed a non-linear and always evolving digital customer journey
• A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
• No time to rest in 2021: Digital marketing trends aplenty