PSFK Retail Trends Playbook

#consumer #data #marketing

• Personalize Interactions
• Deliver Proactive Service & Support
• Provide 360-Degree Customer Profiles
• Embed Intelligent Assistance
• Build A Connected Organization
• Build Agile Inventory & Operations
• Synchronize Digital And Physical
• Leverage Real-Time Innovation

Deloitte Global Marketing Trends

#consumer #marketing

• Purpose: Built to flourish
• Agility: Changing the playbook
• Human Experience: Know thyself
• Trust: The promises we keep – or don't
• Participation: A two-way street
• Fusion: The new ecosystem
• Talent: Marketers disrupted

Forrester Predictions 2021

#consumer #data #marketing

• Consumers compelled toward escapism
• CMOs reinvent themselves and their teams
• CX leaders renovate, not just decorate
• CIOs lead the bold disruptors
• COVID-19 changes leadership and hiring practices forever
• With more employee data comes opportunity — but also legal risk
• Remote work drives uptick in insider threats
• Workplace automation and AI are here to stay
• Digital pathways bring B2B marketers closer to buyers
• B2B sellers deepen buyer relationships with help from AI
• Cloud takes center stage in pandemic recovery
• Edge is the new cloud

Gartner

#tech

• Internet of Behaviors
• Total experience
• Privacy-enhancing computation
• Distributed cloud
• Anywhere operations
• Cybersecurity mesh
• Intelligent composable business
• AI engineering
• Hyperautomation

Trendwatching

#consumer

• Green Pressure
• Brand Avatars
• Metamorphic Design
• The Burnout
• Civil Media

Forrester Predictions 2020

#tech #consumer

• Consumers search for deeper meaning
• CMOs rally around customer value
• CIOs focus on people
• Immersive, adaptive IT takes hold
• CX continues to bifurcate
• Data strategy unlocks transformations
• Data and AI get weaponized
• Privacy concerns gain steam
• Automation reshapes the workforce
• Regulation makes and breaks markets
• For VCs, profitability becomes the new unicorn

Gartner

#tech

• Multiexperience
• Hyperautomation
• Distributed Cloud
• Technological Democracy
• Empowered Edge
• Autonomous Things
• Human Augmentation
• Traceability and Transparency
• AI Security
• Practical Blockchain

Kjaer Global

#consumer

• The Global Brain
• Strategic ‘Big Data’
• Weconomics
• Global Citizens
• Betterness
• Mobile Education
• Cloud Health
• Enoughism

Forbes Tech Trends

#tech

• Bringing Context To Conversational AI
• Tracking Transit With Blockchain
• Cybersecurity: Fear Of The Cloud
• Augmented Reality: Trained On Success?
• The Analytics Of 5G
• Disruption To Transformation

Forbes Food Trends

• Keep it Simple & Sugar-Free
• Food as Medicine
• Seeking Energy Superpowers
• Crazy Convenient
• Food as an Experience

Springwise Retail Trend

#marketing

• Beyond Digital Frontiers Into Transcendent Retail
• Sonic-Branding #ASMR
• Civic Marketing
• Shopping By Values
• Social “Me-tail”
• Anti-Excess Consumerism – The New Norm
• Nomadic Retail
• Gal-to-Gal: Your Branded best Friend
• Hyper-Personalized Products

Deloitte Global Marketing Trends

#marketing #consumer

• Purpose is everything
• Paying down experience debt
• Fusion is the new business blend
• Are you a trust buster or builder?
• The amplification of consumer participation
• Valuing your most important asset— talent
• Diffusing agility across the organization

Equinix Digital

#tech #data

• Distributed infrastructure and edge computing will accelerate hybrid multicloud adoption
• AI and IoT will drive new interconnection and data processing requirements at the edge
• The rise in cybersecurity threats will require new data management capabilities
• Data regulation will influence enterprise IT strategies
• Digital transformation will provide a foundation for a more sustainable world