All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min



#consumer #marketing #tech

  • From FOMO to FOGO
  • The Donut Problem
  • Connected Lives
  • Respecting Privacy
  • The Great Divide
  • The Camera’s New Life
  • Screen-free Media
  • The Decade of Paid
  • Responsible Media
  • The Metaverse
  • Social screening
  • Connecting the Dots
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Most Contagious


  • Divide and Conquer?
  • Social Shopping
  • The Great Reset
  • Virtual Necessity
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#consumer #content #marketing #social

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital
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Panoramix Global

#consumer #tech

  • R.I.P. E Pluribus Unum
  • Our Common Ground
  • Taking Little Leaps
  • Whither The Natural World
  • Technology As Life Force
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Ericsson Consumer Trends 2030


  • Body bots
  • Guardian angels
  • Community bots
  • Sustainability bots
  • Home officers
  • Explainers
  • Connectivity gofers
  • Baddie bots
  • Media creators
  • Bossy bots
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Frog Design Tech Trends


  • Remote Control
  • Reality Check
  • Radical Responsibility
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Pinterest 100

#consumer #content #culture

  • Nomad normal
  • Invest in rest
  • Epic charcuterie
  • Japandi aesthetic
  • Up clothes and personal
  • Rainbrows
  • Not-so-furry friends
  • Little moments of big love
  • Bet on yourself
  • Digital decor
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Tech Target

#data #tech

  • Agile goes deeper into the enterprise to reshape business models, culture
  • Low-code use cases focus on customer and employee experiences
  • Cloud computing service providers enable multi-cloud architectures
  • Real-time data processing and event-driven architectures go mainstream
  • Simplified MLOps brings machine learning from POC to productio
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#consumer #marketing

  • Collective displacement
  • Do it yourself innovation
  • Sweet teams are made of this
  • Interaction wanderlust
  • Liquid infrastructure
  • Empathy challenge
  • Rituals lost and found
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WARC Toolkit Marketing trends

#consumer #marketing

  • Responding to recession
  • Staying effective in the age of e-commerce
  • Engaging at home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness
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BMC Digital Transformation

#consumer #data #tech

  • 5G-enabled will soon be a necessity
  • Customer experience is driving DX
  • AI is both opportunity and concern
  • Talent battle is heating up
  • Sustainability is critical
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Deloitte TMT Predictions


  • Gaining an intelligent edge
  • The cloud migration forecast
  • 5G is not hazardous to your health
  • The next-generation radio access network
  • Women’s sports gets down to business
  • The hyperquantified athlete
  • TV’s New Year’s resolution
  • From virtual to reality
  • Video visits go viral
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Deloitte Tech Trends

#data #tech

  • Strategy, engineered
  • Core revival
  • Supply unchained
  • MLOps: Industrialized AI
  • Machine data revolution: Feeding the machine
  • Zero trust: Never trust, always verify
  • Rebooting the digital workplace
  • Bespoke for billions: Digital meets physical
  • DEI tech: Tools for equity
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#consumer #content #culture #design

  • Chickenless Eggs
  • A.I. Aqua
  • Genuinfluencers
  • Jeck Masks
  • Digisexuality
  • Mycelium
  • The Circular Runner
  • Molecular Sips
  • From CBD to CDN
  • Robot Pets
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Burrus Research


  • AI as a Service
  • Big Data and the Use of AI-Enabled High-Speed Data Analytics
  • Advanced Distributed Cloud Computing Services
  • Social Business Applications, Behavior Analytics and Personality Profiles
  • Visual Communication for Virtual Conferences and Remote Working
  • Virtualization of Storage, Desktops, Applications and Networking
  • Augmented Reality (AR) and Virtual Reality (VR) Apps and Devices
  • Virtualization of Processes and Services: Everything as a Service (XaaS)
  • Voice Commerce, Smart Virtual Assistants and Voice-Enabled Devices
  • IoT combined with Edge Computing form the Internet of Everything (IoE)
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