Spec-Driven Marketing
A methodology for making marketing thinking operational — before AI forces you to.
#marketing
Everything tagged with #marketing
Notes
Marketing Is Four Jobs
A sausage you can eat from either end.
Does marketing need a "need"?
The word is small. The choice hidden inside is not. Why three smart people quietly stopped using it.
The List and the Weather
In 1999 the hard problem was earning attention. In 2026 the hard problem is keeping access to the attention you already earned.
How Standards Travel
Specs are the source of truth. Standards are the truth you can actually carry.
What Went Into This Post
Every LinkedIn post carries an invisible mountain of knowledge. Let's climb one.
Why Marketing Needs Specs
Software has specs. Law has contracts. Finance has models. Marketing has a brand book and a Slack thread where one person responded and the other is on vacation.
Tools
Strategy from Space
For marketers who grew deep in their lane — the full system, from business goals to campaign execution.
Marketing Science
A self-study curriculum in marketing science — organized by concepts, not by books. 9 domains, 30+ empirical laws and theories, with original papers and evidence strength ratings.