#marketing | Ilya Petrov

Models

Feb 9, 2026 30 min 2

Spec-Driven Marketing

#strategy #marketing #ai #methodology

Feb 1, 2026 10 min

The Belief–Behavior Chain

#strategy #marketing #models

Notes

3 weeks ago 7 min 1

Does marketing need a "need"?

#marketing #strategy #vocabulary

Apr 14, 2026 14 min

The List and the Weather

#strategy #marketing #audience #owned-media

Apr 7, 2026 6 min

How Standards Travel

#strategy #marketing #ai #methodology

Mar 24, 2026 6 min

What Went Into This Post

#strategy #marketing #ai #methodology

Mar 3, 2026 9 min

Why Marketing Needs Specs

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Tools

Mar 1, 2026 €649 5

Strategy from Space

#growth #strategy #marketing #course

Feb 13, 2026 Free for members

Marketing Science

#marketing #strategy #research #doc

Courses

Mar 1, 2026 1 min

Strategy From Space

#growth #strategy #marketing #course