Spec-Driven Marketing
A methodology for making marketing thinking operational — before AI forces you to.
#ai
Everything tagged with #ai
Models
Notes
How Standards Travel
Specs are the source of truth. Standards are the truth you can actually carry.
What Went Into This Post
Every LinkedIn post carries an invisible mountain of knowledge. Let's climb one.
Hey, AI, Make Me a Growth Plan (3/?): The Diagnosis
The best direction to grow is the one your competitors can see clearly — and still can't take.
Why Marketing Needs Specs
Software has specs. Law has contracts. Finance has models. Marketing has a brand book and a Slack thread where one person responded and the other is on vacation.
Hey, AI, Make Me a Growth Plan (2/?): The Research
There's a number in every strategy deck. Everyone nods at it. Now AI found it too, cited the source, made a nice table. It's on the Internet! So it must be true.
Hey, AI, Make Me a Growth Plan (1/?): The Frame
AI writes texts, draws pictures, manages calendars. But can it think? Can it make a growth plan? And when it's wrong — who gets fired?
AI Has a Brand Problem. Don't Let It Become Yours.
Would you read a ChatGPT link from your colleague? What would you think about that colleague? Would you share one yourself? Well, I do. Here's my why and how.