Notes | Ilya Petrov

How Standards Travel

Specs are the source of truth. Standards are the truth you can actually carry.

#strategy #marketing #ai #methodology

1 week ago 2 min

The Secret Ingredient

#development #growth #career

2 weeks ago 6 min

What Went Into This Post

#strategy #marketing #ai #methodology

3 weeks ago 3 min

A Story About Solving a Problem

#strategy #definition

Mar 10, 2026 13 min

Hey, AI, Make Me a Growth Plan (3/?): The Diagnosis

#growth #ai #strategy

Mar 3, 2026 9 min

Why Marketing Needs Specs

#strategy #marketing #ai #methodology

Feb 24, 2026 7 min

Final Cut (2/2): Vitals

#growth #strategy #business

Feb 17, 2026 7 min

Final Cut (1/2): Slices

#growth #strategy #business

Feb 10, 2026 9 min

Hey, AI, Make Me a Growth Plan (2/?): The Research

#growth #ai #strategy

Feb 3, 2026 9 min

Hey, AI, Make Me a Growth Plan (1/?): The Frame

#growth #ai #strategy

Jan 27, 2026 5 min

The Complexity of Empty Space

#strategy #getting_started

Jan 18, 2026 3 min

AI Has a Brand Problem. Don't Let It Become Yours.

#ai #personal brand