Notes | Ilya Petrov

Does marketing need a "need"?

The word is small. The choice hidden inside is not. Why three smart people quietly stopped using it.

#marketing #strategy #vocabulary

Apr 14, 2026 14 min

The List and the Weather

#strategy #marketing #audience #owned-media

Apr 7, 2026 6 min

How Standards Travel

#strategy #marketing #ai #methodology

Mar 31, 2026 2 min

The Secret Ingredient

#development #growth #career

Mar 24, 2026 6 min

What Went Into This Post

#strategy #marketing #ai #methodology

Mar 17, 2026 3 min

A Story About Solving a Problem

#strategy #definition

Mar 10, 2026 13 min

Hey, AI, Make Me a Growth Plan (3/?): The Diagnosis

#growth #ai #strategy

Mar 3, 2026 9 min

Why Marketing Needs Specs

#strategy #marketing #ai #methodology

Feb 24, 2026 7 min

Final Cut (2/2): Vitals

#growth #strategy #business

Feb 17, 2026 7 min

Final Cut (1/2): Slices

#growth #strategy #business

Feb 10, 2026 9 min

Hey, AI, Make Me a Growth Plan (2/?): The Research

#growth #ai #strategy

Feb 3, 2026 9 min

Hey, AI, Make Me a Growth Plan (1/?): The Frame

#growth #ai #strategy

Jan 27, 2026 5 min

The Complexity of Empty Space

#strategy #getting_started

Jan 18, 2026 3 min

AI Has a Brand Problem. Don't Let It Become Yours.

#ai #personal brand