Author: ilyapetrov

  • The future is a subway map

    A trend stays for the development of a single process. The world is much bigger and complex. The future is defined by relationships between trends. It’s a multi-dimensional universe-size subway

  • Trend of the week: Social Cynicism

    As seen on Think Forward by We Are Social. Social media has become a parody of itself. Creators that call bullshit on social tropes are no longer just heroes of the fringes, but mainstream icons that match established players. Social media became too predictable. With monoculture driven equally by algorithms and creators trying to replicate […]

  • Start with a dream

    It’s often easier to say where the world is heading rather than answering what should be your place in it. What will your future look like? Don’t have the vision yet? Start with your craziest dream

  • Trend of the week: Web 3

    As seen on Forbes Technology Council. Web 3.0, comprising AI-driven services, decentralized data architectures and edge computing, is the next big trend. AI determines what you’re looking for and puts additional ideas in front of you. Decentralized data architectures reshape peer-to-peer transactions. Edge computing, along with the rise of 5G, accelerates user connections. As these […]

  • How to read the future?

    Is it even possible to predict tomorrow? Yes, if you have the snapshot of today and know the vector of development. Woah, easy now! The world isn’t the hyperloop, it’s a roller coaster

  • Trend of the week: Experiential Retail

    As seen on Accenture, Publicis Sapient, Parcel Monitor, Tinuiti, Bernard Marr, Denave Online was always growing fast, but COVID gave it another tremendous boost. Now offline need to keep up. With more costs to run and less traffic, brands are rethinking the role of traditional retail. As Tinuiti is stating, though the reality is that […]

  • The world is information

    Data is the single most used word across trend reports ever. The reason is simple. It’s not just a trend, but an underlying layer behind every shift happening: the tool to reveal and to drive changes

  • Trend of the week: Cross-Cultural Content

    As seen on DataReportal. Since it premiered on Netflix in September, 111 million households have sampled the South Korean survival drama Squid Game, while 87 million finished the entire first season. This is a good reason to think about the content world consumes and the impact of increased cultural diversity on society in general as […]

  • Not another year of consumer

    Pandemic is here to stay, but companies are adjusting. Aside from patching holes in a hull, they have now headspace to focus on the real goals once again. And it all starts with a consumer

  • Trend of the week: Sustainability with a critical eye

    As seen on Bulbshare, Forbes, and more. While 80% of consumers care about sustainability, they certainly have a lot of questions about it. The answers are vague. As Forbes asks, is it more sustainable to rent clothing (inclusive of cross-country shipping) or buy clothes and then recycle them? Which has a smaller carbon footprint: an electric car or […]