Success requires a bold vision. Vision is nothing without a solid plan to make it happen
Since 2016, I'm gathering the most imortant trend reports on tech, business and marketing. Seing where the world goes helps me to land my own vision of the bright future.
Check trendsI'm using science and fiction to make my way around into the future. While my mind is traveling through time and space, I'm writing everything down in a form of short stories. Russian only.
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When you try to do the best work, everything will get in your way. If you goal is to help, everyone you meet will become your best friend
Understand strategy and work better. Study how to set valuable business goals and create a plan to achieve it with this online course. See how it works and how to work with it. Russian only.
Learn strategyAll communication strategy tools in one deck of tip cards: as an app or in carton. 70+ frameworks for everyday use, based on brands and agencies experience around the globe.
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Since 2004, I'm helping good business to grow.
I've started with developing brands and local advertising for small business in Izhevsk, Russia. Created a national TV campaigns for international brands at BBDO. Dived into digital marketing at Red Keds. Founded my own agency Leto from scratch. Managed strategy department at Proximity, one of the biggest world wide communication networks.
For more than 10 years, I'm participating in conferences and festivals on digital, marketing and integrated communications. I was a tutor at two biggest advertising schools in Russia: Wordshop BBDO and interactive communication courses IKRA. For the last several years, I'm doing my own workshops on strategy in Russia and around the globe.
Today, I'm a digital project director at Nike, reponsible for variaty of work around digital products, Nike.com, omnichannel and membership across EAST region (Russia, Turkey, South Africa, Israil and Middle East).