My cat was against me writing that.
My name is Ilya (sound like "eel-YAH"). I am 30 y.o. For the last 10 years I am working in advertising as a communication strategist. I am in charge of agency's creativity to meet audience insights and client's objectives, client's objectives to meet client's business objectives and, after all, both agency's and client's people to meet their lovely families before the sun goes down.
Advertising is my passion. For me to learn it means to learn human nature. Every new client is a chance to open new side of life — to go deep into bakering, finance, sports. On that exciting journey my motto is "Magic thinking, heroic actions". To dream. To act.
I am digging into business planning, communications, cross-channel experience, marketing researches, new techologies, sociology and psychology. My life goal is to elaborate advertising theory based on real marketing experience to keep it up to date and step ahead of instantly changing reality. I am an advocate of integrated approach, convergent culture, permission marketing and idea planning. I stand for the fact that digital is not a tool and even not an environment but new way of thinking we should apply for everything we do. I am also believe that advertising could make the world a better place and in case there is such a possiblite we should be responsible for making that happened.
2011 / now — strategy director, Leto (ArkGroup), Russia
2008 / 2010 — creative director, Red Keds, Russia
2006 / 2008 — copywriter, BBDO Russia, Russia
2004 / 2009 — copywriter and creative director, 13 floor, Russia
Strategy Deck +Facebook
All communication strategy tools in one deck — in one app. 50+ cards with marketing tools for everyday use, based on client's and agencies' experience around the globe, with thorough explanation of every tool on real examples. Stunning design. Free updates will follow.
In case you are too lazy for Nike+ try that. Nike- measures all the passivities of your real life. Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing. In two weeks project got 2000+ reposts on Facebook and 1700+ tweets with positive comments from more than 20 countries. The only promotion was one post at my Facebook wall.
Feel free to contact me
I would be happy to discuss anything related to advertising, marketing or communications in general. Other interesting topics are new techologies, world's future and the meaning of life.