My mission is to help good business become better.

Advertising is my passion. For me to learn it means to learn human nature. Every new client is a chance to open new side of life — to go deep into bakering, finance, sports. On that exciting journey my motto is "Magic thinking, heroic actions". To dream. To act. Read more

Hi! My cat was against me writing that.

My name is Ilya (sound like "eel-YAH"). I am 30 y.o. For the last 10 years I am working in advertising as a communication strategist. I am in charge of agency's creativity to meet audience insights and client's objectives, client's objectives to meet client's business objectives and, after all, both agency's and client's people to meet their lovely families before the sun goes down.

Advertising is my passion. For me to learn it means to learn human nature. Every new client is a chance to open new side of life — to go deep into bakering, finance, sports. On that exciting journey my motto is "Magic thinking, heroic actions". To dream. To act.

I am digging into business planning, communications, cross-channel experience, marketing researches, new techologies, sociology and psychology. My life goal is to elaborate advertising theory based on real marketing experience to keep it up to date and step ahead of instantly changing reality. I am an advocate of integrated approach, convergent culture, permission marketing and idea planning. I stand for the fact that digital is not a tool and even not an environment but new way of thinking we should apply for everything we do. I am also believe that advertising could make the world a better place and in case there is such a possiblite we should be responsible for making that happened.

 


Campaign
strategy

How to achieve my goal?

Campaign strategy is a plan chosen to bring about a desired future such as achievement of a goal or solution to a problem, in the way of most efficient and effective use of available resources

Long-term
strategy

What should I do?

Long-term strategy meant to design communication ecosystem — brand platform and approach to campaigns — that will allow to achieve all company goals withing a period of 2-5 years

Brand
strategy

Where should I start?

Brand strategy is the basis of company communication activities that defines brand core based on target audience insights along with brand essence — unique brand attributes and benefits

 

10 years of experience

 

Wrigley, Nike, Libero, Hasbro, Kraft Foods, Beiersdorf, SCA, Pioneer, Infiniti, Coca-Cola, Campbell's, Tele2, Panasonic, Heineken, Greenpeace, Beeline, Kaspersky Lab, ivi.ru, etc.

13 floor
BBDO Moscow
Red Keds
Leto

 

Latest projects

 

Strategy Deck

All communication strategy tools in one deck — in one app. 50+ cards with marketing tools for everyday use, based on client's and agencies' experience around the globe, with thorough explanation of every tool on real examples. Stunning design. Free updates will follow.

Download the App (Free)
Website
Facebook

Nike-

In case you are too lazy for Nike+ try that. Nike- measures all the passivities of your real life. Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.

In two weeks project got 2000+ reposts on Facebook and 1700+ tweets with positive comments from more than 20 countries. The only promotion was one post at my Facebook wall.

Website

CV
Portfolio 2010
My TVCs