Make growth make sense. Then make it happen.

I break businesses apart until the system becomes visible — then I turn that clarity into models, decisions, and execution that show up in the numbers.

For founders and growth leaders who want to get it, not just do it. Notes are my thoughts. Models explain how everything works. Tools are ready-made solutions.

The Complexity of Empty Space

Fixing fires gets exhausting. Let's start fresh — clean slate, pure vision, finally done right. You can see it already. Beautiful, isn't it? That's the trap.

#strategy #getting_started

About

I'm Ilya (eel-YAH). I've spent 22 years in the room where growth gets decided — and where it goes wrong. Agencies, Nike, now JetBrains. I've seen what works, what doesn't, and what everyone keeps getting stuck on.

This is my notebook: models that explain how things actually work, and tools to do something about it.

Where I'm coming from →