Trends


Reports for 2022


#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23

2022

eMarketer Trends 2022

  • Megafunding Boom Ushers in a New Era of Digital Offerings
  • Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
  • Experience and Expedience Dominate Physical Retail
  • The West’s Answer to Super Apps Finally Takes Shape
  • Government Mandates Guide Businesses’ Digital Privacy Strategies
  • Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
  • Nano- and Micro-Influencers Have Their Moment
  • Facebook Dominates Ads, Despite Continuing Scrutiny
  • Viral Commerce Takes Over Social Commerce
  • Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators

Springwise Next-generation Trends 2022

  • REGENERATION AND BIODIVERSITY
  • Plasticpreneurs
  • Beautiful biowaste
  • Extreme farming
  • Bee-corp – the business of bees
  • Algae acceleration
  • POST-COVID-19 ACCELERATION
  • Habitual hygiene
  • Plane drain
  • Workplace reimagined
  • COVID-19 as catalyst
  • Good travel
  • OCEAN SUSTAINABILITY
  • Seawilding
  • Underwater waste management
  • Energy afloat
  • Marine mimicry
  • Vitamin seaweed
  • CITIES AND BUILT ENVIRONMENT
  • Net-zero neighbourhoods
  • Handlebarchitecture
  • Eco-topias
  • The new concrete
  • Welcome to the agrihood
  • ECO-CONSUMPTION
  • Cyan shoppers
  • Lifecycle luxury
  • Simplified supply chains
  • Artivism
  • Carbon accountability

Bernard Marr’s Blockchain Trends 2022

  • Green blockchain initiatives
  • NFT expanding beyond online art
  • More countries adopt Bitcoin and national cryptocurrencies
  • Blockchain and IoT integration
  • Blockchain in vaccine manufacture and tracking

Ogilvy Influencer Trends 2022

  • Create culture. Don’t just be a part of it
  • Don’t be a bandwagon brand
  • Inclusive influence equals better results
  • Experience is the new e-comm
  • The sleeping giant that is B2B influence
  • Influence goes metaverse
  • Think system, not silos

Kantar Media Trends and Predictions 2022

  • Video streaming: a complex and ever-evolving market
  • Re-modelling the commercial internet
  • A different approach to data
  • Performance media and marketing: an expanding playground for brands
  • Life in a pandemic

GWI Consumer Trends 2022

  • The pursuit of purpose
  • More than skin deep
  • May we have your attention please
  • A virtually imperfect life
  • At your best
  • To the moon

Falcon Digital Marketing Trends 2022

  • Retro Revolution
  • Community Content
  • Mixed Reality
  • Influencer Commerce
  • Noiseless Niche
  • Consumable Content
  • Cross-Generational Marketing
  • Social Support
  • Audio Activity
  • Improved Inclusivity

Mintel Consumer Trends 2022

  • In Control
  • Enjoyment Everywhere
  • Ethics Check
  • Flexible Spaces
  • Climate Complexity

Qualtrics Global Consumer Trends 2022

  • Consumers have had enough – and they’re willing to walk
  • Toss out the pre-2022 business plans
  • Consumers will stop engaging – unless you take action
  • Treat customers as people, not commodities
  • Forging human connections

Fireart UI Design Trends 2022

  • Emotional design
  • Abstract design
  • Split Screen Design
  • More Text
  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Geometric structure
  • Vivid Сolors
  • More 3D Elements Instead of Photos
  • Simplification
  • What is influencing the trends of 2022?

User Experience Design Trends 2022

  • Mobile-First Concept
  • Tailor-Made Experience
  • Neomorphism
  • Air Gesture Function
  • VUI – Voice User Interface
  • Icons

UI UX Trends 2022

  • Dark mode
  • 3D and animations
  • Optimization for more screen sizes and pixels
  • Preparing your apps for large screens
  • Minimizing complexity
  • Design system and library
  • Inclusive design
  • AR VR expanding into B2B
  • Metaverse
  • Learning experience from the death of Clubhouse
  • Accessibility in more sectors (health, education)
  • Localization in user experience and content