WeTransfer Ideas Report

• There is a new creative world order
• Gen Z is feeling the pressure
• Women and people of color are fired up for change
• Clients don’t care about your creativity
• The mass exodus of creatives has begun

Unity Mobile Gaming Trends 2022

• Mobile is the fastest-growing segment in gaming
• Players expect AAA-quality experiences on all their devices
• Players want a more connected experience
• Studios are refining genre strategies and monetization practices
• Crossplay and spin-offs are driving stronger branding
• Privacy concerns are complicating monetization tactics

Holland & Barrett Wellness Trends 2022

• Amino acid-based natural supplements
• Tension-easing adaptogenics
• Postbiotics
• Collagen complementing lycopene and ceramides
• Fermented supplements
• Complete nutrition
• Nutrient bio-hacking

Hilton The 2022 Traveller

• Amid Chaos, People Found Efficiencies – And Will Be Looking for the Same in Travel
• Overall Focus on Wellness Will Span Beyond the Gym
• They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences
• A New Sense of Caring Has Emerged – And Is Expected to Strengthen

BMC IT Trends 2022

• Hyperautomation
• Anywhere operations
• 5G
• Hybrid cloud
• Privacy-enhancing computation
• AI engineering
• Cybersecurity mesh
• Edge computing

Dentsu Creative Trends 2022

• Alternate Realities
• Redistributed Ownership
• Conscious Decoupling
• Generation ‘Also Me’
• Personal Bubbles

Think Forward 2022: Brave New Worlds

• In-Feed Syllabuses
• The Vibe Economy
• Prime-time Platforms
• Social Cynicism
• New Materialists

Talent Acquisiton Trends 2022

• The (continual) rise of data-driven recruiting
• The increasing importance of automated nurturing
• The (growing) need to prioritize internal mobility
• A renewed focus on employee engagement
• An effort to improve workers’ well-being

O.C.Tanner Corporate Culture Trends 2022

• Flexibility rules
• Rebuilding connection
• Revisiting engagement
• More personalized recognition
• Technology’s exploding role in building culture

Saxobank Outrages Predictions 2022

• The plan to end fossil fuels gets a rain check
• Facebook faceplants on youth exodus
• The US mid-term election brings constitutional crisis
• US inflation reaches above 15% on wage-price spiral
• EU Superfund for climate, energy and defence announced, to be funded by private pensions
• Women’s Reddit Army takes on the corporate patriarchy
• India joins the Gulf Cooperation Council as a non-voting member
• Spotify disrupted due to NFT-based digital rights platform
• New hypersonic tech drives space race and new cold war
• Medical breakthrough extends average life expectancy 25 years

Social Media Marketing Trends 2022

• Reels Contribute to Overall Instagram Marketing Success
• Facebook Ads Performance Is More Effective
• What’s Old Is New Again: Long-Form Content Retakes Center Stage
• Niche Facebook Experiences Become Prominent Marketing Channels
• Marketers Ignore Marketing Basics
• Organic Instagram Video Builds Intimacy and Trust
• Instagram Feature Overwhelm Forces Strategic Focus
• YouTube Shorts Is a Distraction
• Video Leads Organic LinkedIn Marketing
• Ecommerce Grows on TikTok, Trend Lifespan Shortens
• Overall Customer Connection Is Vital
• Twitter Doubles Down on Spaces
• Facebook Ads Attribution Expands
• LinkedIn Leans Into Video
• TikTok Fuels Forward-Looking Content Marketing
• YouTube Offers More Ads Placements
• Paid Social Is Indispensable
• Stories Video Is Central to Meaningful Instagram Engagement
• TikTok Success Hinges on Trends and Relatability
• Facebook Ad Spend and Tracking Diversification Improve Campaign Performance
• Genuine Storytelling Drives YouTube Marketing Success

Voxburner Gen Z Marketing Trends 2022

• The fast-paced, reactive nature of pandemic marketing will continue
• Brands will continue to be transparent with their consumers
• Guess what, Gen Z still wants personality
• The demand from Gen Z for engagement and allyship isn’t going anywhere
• Seize the day and act on those plans