Reports for 2022
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2022
The Recursive Sustainability Trends
- Standardized non-financial reporting
- Regulated sustainability investing
- Higher reliance on renewables and energy efficiency solutions
- Increased variety and adoption of plant-based and ethically-sourced food
- The race to sustainable mobility
Exploding Topics Consumer Trends 2023-2026
- Consumers Demand Control Of Their Data
- Augmented Reality Enhances The Customer Experience
- Voice Commerce Becomes Starting Point For Purchases
- Digital Wallets And Biometric Payment Usage On The Rise
- Consumers Want Local Shopping Options
- Buying Habits Are Largely Based On Reviews
- Sustainability Becomes A Top Consumer Priority
- Consumers Demand Secondhand Goods
- Young Consumers Favor Buy Now, Pay Later Options
- Direct-To-Consumer Sales See Continued Growth
- Brands Attempt To Recapture Consumer Loyalty
Ecosystem Consumer Experience Trends 2022
- Businesses Will Redesign Their CX for the Great Bounce Forward
- Chief Experience Officers Will Become More Important
- Supply Chain Challenges Will Impact CX Professionals
- Businesses Will Map Their CRM to Customer Journeys
- The Battle for Leadership in CX Technology Will Heat Up
- Maximalist fashion takes over
- Minimalist faces and natural beauty
- Finally ready for social and AR shopping
- Digital thrift stores & side hustles
- Music is now social
- Music is going visual
- Creators have risen to the level of A-list celebrities
- Redefining the meaning of 9-to-5
- Pushing boundaries for food at home
- Rethinking mental health
- Holistic wellness is the next step forward
- Games are the new mall
- The worlds of gaming and fashion collide
- Memes providing a sense of control rise to the top
- Stop-and-think humour reinvents itself
- Advocates are the most active social users
- Creator Class
- Shoppertainment
- Zoning Board
- Bridging the Gap
- Living Television
- On-Demand Flowers
- Wild Curation
- In Living Color
- HABITS: Home Redefined
- New routines and rituals
- Renaissance of home cooking
- Online grocery goes mainstream
- Digitalisation and data
- Social reconnect
- HEALTH: From protection to prevention
- Personalised health
- Functional care
- Mental health in the spotlight
- ENVIRONMENT: Bigger than ever
- Concern for climate change
- Worries about waste
- Avoiding over-packaging and plastic
- Be jeweled
- Dopamine dressing
- Curve appeal
- Night moves
- Hot horology
- Puff love
- Barkitecture
- Oh my goth
- Batter up
- Rebel cuts
- Relation-tips
- Nailscapes
- Hotter wheels
- Biophilic design
- Emotional escape rooms
- (and more)
- ‘Data Democratisation’ helps organisations harness the power of data
- Personalisation grows up
- The need for sustainable and scalable ‘Madtech’ grows
- Brands drive retention and loyalty through trust
- Marketing moves to the centre of the sales process
- Outdated targeting habits crumble with cookies
Helaba Markets and Trends 2022
- European Union: Putting it all on Green
- Germany: Spurring innovation
- Hesse, Thuringia, North Rhine-Westphalia, Brandenburg: A two-phase recovery
- France: The challenge after the crisis
- Italy: A sustainable economic boom?
- Spain: Latecomer with catch-up potential
- Sweden: Government faces challenging election year
- Poland, the Czech Republic, Hungary: Relations with EU as a factor for growth
- United Kingdom: Following its own, arduous path
- United States: Full steam ahead for investment – supply plays catch-up
- Japan: Inflation creeping back
- China: The new ‘indispensible’ nation?
- Russia: Growth trending lower
- Brazil: Consolidation on hold due to elections
Helaba Markets and Trends 2022
- Baseline scenario: All-inclusive recovery (75 %)
- Monetary policy: ECB lets Fed take the lead
- Government bonds: Cyclical rise in yields with handbrake on
- Covered Bonds: Highly secure
- Credits: Risks from interest rate turnaround firmly under control
- Equities: Selective opportunities still exist
- Gold: An age-old inflation hedge faces monetary policy challenges
- Real estate: Uneven recovery
- Currencies: US dollar running out of steam
- Kryptoassets: Huge potential amid enormous differences
- 1219 – Desire
- 0571 – Terra Pin
- 0408 – Rediscover
- 0430 – Vegetarian
- 0030 – Lady Nicole
- 0811 – Martica
- 0300 – Ivory Parchment
- 0989 – Impulse
- 0018 – Dove White
- 0038 – Autumn’s Hill
- 1006 – Turkscap
- 0624 – Blue Pot
- 0648 – Happy Tune
- 0590 – Madonna Blue
- 0800 – Yellow Umbrella
- 0569 – Fireplace Mantel
- 0566 – Sheepskin
Marian Salzman 22 Trends for 2022
- Reigning chaos
- Angst is the new normal
- Mental health moves out in the open
- We’re workin’ it
- The skill squad
- America the not-so-beautiful
- What happens to cities?
- Rising hyper-localism (again)
- Enter the new
- The roarin’ 202s-post-covid muted hedonism
- Change agents, meet cohesion cultivators
- Hybrid everything
- What is a school?
- Admiration for science, fear of science
- Geekspeak in the metaverse
- Virtual value
- Inequity
- Worrying about water
- Front lines
- Making the unsexy sexy
- The missing middle
- Wars of words