Trends


Reports for 2021


#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23

2021

Mintel Food and Drink Trends

  • Feed The Mind
  • Quality Redefined
  • United By Food

App Store Best of 2020

  • Helpfulness
  • Connecting Families
  • Leading the Classroom
  • Reinventing Play
  • Making a Difference
  • Practicing Self-Care

IKEA Live at Home

  • Home more than met our needs
  • Home became our sanctuary
  • How we got closer to home
  • Things were more challenging for som

B2C Digital Marketing Trends

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce

Entrepreneur

  • Pandemic-driven shifts can be a permanent change for the better
  • Take advantage of advances in automation to build your brand and inspire your creative
  • Showcase yourself to showcase your business
  • Embrace your community
  • Looking ahead to 2021 and Main Street 2.0

GlobalWebIndex

  • There’s no place like home
  • All work and no play
  • More than lockdown blues
  • It’s a kindness magic
  • A green awakening
  • Coming of age
  • The digital storefront
  • Data for good

IBM Marketing Trends

  • Agility in advertising is paramount
  • The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
  • To prepare for a cookieless world, we should look beyond one-off solutions
  • Enter AI-powered advertising

IBM Developer Trends

  • Multiarchitecture development
  • Thin terminal developer experience
  • Data privacy in security
  • Chatbots
  • Edge computing
  • DevOps

Facebook IQ

  • Awareness Becomes Action
  • The Joy of Reading
  • Beyond the Textbook
  • Grow Your Own
  • Casual Culture
  • Hardworking Homes
  • Expanding Connection
  • Neo Banking
  • Hybrid Shopping
  • Digital Art for All
  • Personalizing Fashion
  • Old Wheels, New Tricks

McKinsey & Company

  • The return of confidence unleashes a consumer rebound
  • Leisure travel bounces back but business travel lags
  • The crisis sparks a wave of innovation and launches a generation of entrepreneurs
  • Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
  • Pandemic-induced changes in shopping behavior forever alter consumer businesses
  • Supply chains rebalance and shift
  • The future of work arrives ahead of schedule
  • The biopharma revolution takes hold
  • Portfolio restructuring accelerates
  • Green, with a touch of brown, is the color of recovery
  • Healthcare systems take stock—and make changes
  • The hangovers begin as governments tackle rising debt
  • Stakeholder capitalism comes of age

Inc.

  • Drug development revolution with advanced Covid-19 testing and vaccine development
  • Continued expansion of remote working and videoconferencing
  • Contactless delivery and shipping remain as the new normal
  • Telehealth and telemedicine flourish
  • Online education and e-learning as part of the educational system
  • Increased development of 5G infrastructure, new applications, and utilities
  • A.I., robotics, internet of things, and industrial automation grow rapidly
  • Virtual reality (VR) and augmented reality (AR) technologies usage rises
  • Continued growth in micromobility
  • Ongoing autonomous driving innovation

The Next Scoop

  • We’re reorienting our living spaces
  • Local is Lekker
  • Simple pleasures beyond guilty pleasures
  • Fitness and health are on a winning streak
  • Intense focus on brands that do good
  • Apps are becoming ever more present in our lives
  • Accelerated checkout is non-negotiable
  • Email marketing still delivers a strong return on investment
  • eCommerce continues to rise