Trends


Reports for 2021


#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23

2021

Baidu AI trends

  • AI and vaccine development
  • Fully automated driving and the rollout of robotaxis
  • Applied natural language processing
  • Quantum computing
  • AI chips

Visual Capitalist

  • ESG reaches a tipping point
  • China has a strong 2021
  • A souring outlook on SPACs
  • Brands must be authentic and values-driven
  • A great rethinking of office life is underway
  • Individuals and employers start taking wellness seriously
  • Big Tech backlash continues

Business Application Research Center

  • MD/DQ management
  • Data discovery/visualization
  • Establishing a data-driven culture
  • Data governance
  • Self-service analytics
  • Data warehouse modernization
  • Data preparation by business users
  • Analytics on real-time data

Syneos Health Trend

  • Remote Care
  • The Race to Return Safe
  • Realigning in Real Time
  • Post-Surge Capacity
  • The Next Normal
  • Fast Launch; Long Tail
  • Omnichannel Maturity
  • The Physician Context
  • Peer-to-Peer Realignment
  • Transformative Partnerships
  • Healthcare Equity
  • Virtual Engagement
  • Privacy and Convenience
  • Retention Reboot
  • Acute Uncertainty
  • Combating Complexity
  • China: The New Pace Car of Change

ADP Workplace Trends

  • Redefining leadership
  • Rehumanizing work
  • Diversity among teams
  • Closing gaps

Equinix digital trends

  • Cloud-native infrastructure will dominate
  • Edge-first paradigm will fuel innovation
  • 5G will be powered by optimally placed edge infrastructure
  • AI will be distributed and move toward the edge
  • Data centers will shift toward grid-positive
  • Shaping digital infrastructure for the future

Depositphotos Visual Trends

  • Symbols of Optimism
  • Wellness first
  • Solace in nature
  • Virtual empathy
  • Authenticity 2.0
  • Cinematic Aesthetics
  • Snackable Video
  • Audiovisual Sync
  • Gamified by Design

Merehead Web Design Trends

  • Dark website interface
  • Variable web fonts 2.0
  • Unusual screen scrolling
  • Realistic and bright 3D animation
  • Video as the main design element
  • Imperfections that add personality
  • Voice User Interface (VUI)
  • Ultra-minimalist navigation
  • Layers, shadows, and floating elements
  • Gradient color schemes

Future Today Laboratory

  • Ancestral Beauty
  • Urban Wellness Futures
  • Future-proof Packaging
  • Urban Farm Futures
  • Neighbourhood Tourism
  • Resilient Residences
  • Deadstock Designers
  • Consumer Surveillance
  • Low-impact Interfaces
  • Activism Gaming

Guardian

  • Universal work from home policies
  • End of the open-plan office
  • Digital commutes and forced mindfulness
  • Carbon labelling for consumer goods
  • Cashless biometric payments
  • Live shopping outside China
  • Climate migration
  • Rewilding
  • Breakdown of traditional education paths
  • Mushroom mania
  • Ultra spicy is the new umami

Future Today Institute Tech Trends

  • No-code or low-code systems are unlocking new use cases for businesses.
  • Anonymity is dead.
  • Synthetic media will become an integral part of our future XR experiences.
  • Companies are rethinking longterm investments in office space.
  • Health care is the next battleground for big tech companies.
  • The Home of Things (HoT) industry is growing, with demand driven by working, exercising, and learning from home.
  • The cloud is controlled by a handful of companies that have the sole ability to determine pricing, access, and standards. “Cloud neutrality” will be debated this year.
  • Companies that allowed employees to work from home created new privacy and cybersecurity vulnerabilities.
  • Decentralized financial technologies will be adopted by the enterprise.
  • The global quantum computing race is on, and equity deals for quantum computing startups surged in 2020.
  • Several countries will debut green stimulus packages, unlocking new business opportunities.
  • We have opened the door to the post-natural age. This decade, synthetic biologists are focusing on intentional design, improving organisms, and constructing new materials from life’s building blocks.

WSGN Food & Drink

  • Make Room for Labriculture
  • Craveable Vegan
  • Coffee Convenience
  • Canned Everything
  • Crazy for Cacao
  • Burnt Basque Cheesecake
  • Brain Food
  • Sleepy Time Eats