Reports for 2021
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2021
- AI and vaccine development
- Fully automated driving and the rollout of robotaxis
- Applied natural language processing
- Quantum computing
- AI chips
- ESG reaches a tipping point
- China has a strong 2021
- A souring outlook on SPACs
- Brands must be authentic and values-driven
- A great rethinking of office life is underway
- Individuals and employers start taking wellness seriously
- Big Tech backlash continues
Business Application Research Center
- MD/DQ management
- Data discovery/visualization
- Establishing a data-driven culture
- Data governance
- Self-service analytics
- Data warehouse modernization
- Data preparation by business users
- Analytics on real-time data
- Remote Care
- The Race to Return Safe
- Realigning in Real Time
- Post-Surge Capacity
- The Next Normal
- Fast Launch; Long Tail
- Omnichannel Maturity
- The Physician Context
- Peer-to-Peer Realignment
- Transformative Partnerships
- Healthcare Equity
- Virtual Engagement
- Privacy and Convenience
- Retention Reboot
- Acute Uncertainty
- Combating Complexity
- China: The New Pace Car of Change
- Redefining leadership
- Rehumanizing work
- Diversity among teams
- Closing gaps
- Cloud-native infrastructure will dominate
- Edge-first paradigm will fuel innovation
- 5G will be powered by optimally placed edge infrastructure
- AI will be distributed and move toward the edge
- Data centers will shift toward grid-positive
- Shaping digital infrastructure for the future
- Symbols of Optimism
- Wellness first
- Solace in nature
- Virtual empathy
- Authenticity 2.0
- Cinematic Aesthetics
- Snackable Video
- Audiovisual Sync
- Gamified by Design
- Dark website interface
- Variable web fonts 2.0
- Unusual screen scrolling
- Realistic and bright 3D animation
- Video as the main design element
- Imperfections that add personality
- Voice User Interface (VUI)
- Ultra-minimalist navigation
- Layers, shadows, and floating elements
- Gradient color schemes
- Ancestral Beauty
- Urban Wellness Futures
- Future-proof Packaging
- Urban Farm Futures
- Neighbourhood Tourism
- Resilient Residences
- Deadstock Designers
- Consumer Surveillance
- Low-impact Interfaces
- Activism Gaming
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
Future Today Institute Tech Trends
- No-code or low-code systems are unlocking new use cases for businesses.
- Anonymity is dead.
- Synthetic media will become an integral part of our future XR experiences.
- Companies are rethinking longterm investments in office space.
- Health care is the next battleground for big tech companies.
- The Home of Things (HoT) industry is growing, with demand driven by working, exercising, and learning from home.
- The cloud is controlled by a handful of companies that have the sole ability to determine pricing, access, and standards. “Cloud neutrality” will be debated this year.
- Companies that allowed employees to work from home created new privacy and cybersecurity vulnerabilities.
- Decentralized financial technologies will be adopted by the enterprise.
- The global quantum computing race is on, and equity deals for quantum computing startups surged in 2020.
- Several countries will debut green stimulus packages, unlocking new business opportunities.
- We have opened the door to the post-natural age. This decade, synthetic biologists are focusing on intentional design, improving organisms, and constructing new materials from life’s building blocks.
- Make Room for Labriculture
- Craveable Vegan
- Coffee Convenience
- Canned Everything
- Crazy for Cacao
- Burnt Basque Cheesecake
- Brain Food
- Sleepy Time Eats