Trends

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2021

WSGN Food & Drink

  • Make Room for Labriculture
  • Craveable Vegan
  • Coffee Convenience
  • Canned Everything
  • Crazy for Cacao
  • Burnt Basque Cheesecake
  • Brain Food
  • Sleepy Time Eats
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Mintel Food and Drink Trends

  • Feed The Mind
  • Quality Redefined
  • United By Food
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App Store Best of 2020

#culture #social

  • Helpfulness
  • Connecting Families
  • Leading the Classroom
  • Reinventing Play
  • Making a Difference
  • Practicing Self-Care
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IKEA Live at Home

#culture

  • Home more than met our needs
  • Home became our sanctuary
  • How we got closer to home
  • Things were more challenging for som
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B2C Digital Marketing Trends

#consumer #content #marketing #social

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce
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Entrepreneur

#business #marketing #social

  • Pandemic-driven shifts can be a permanent change for the better
  • Take advantage of advances in automation to build your brand and inspire your creative
  • Showcase yourself to showcase your business
  • Embrace your community
  • Looking ahead to 2021 and Main Street 2.0
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GlobalWebIndex

#consumer #culture #data

  • There’s no place like home
  • All work and no play
  • More than lockdown blues
  • It’s a kindness magic
  • A green awakening
  • Coming of age
  • The digital storefront
  • Data for good
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IBM Marketing Trends

#consumer #marketing

  • Agility in advertising is paramount
  • The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
  • To prepare for a cookieless world, we should look beyond one-off solutions
  • Enter AI-powered advertising
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IBM Developer Trends

#data #tech

  • Multiarchitecture development
  • Thin terminal developer experience
  • Data privacy in security
  • Chatbots
  • Edge computing
  • DevOps
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Facebook IQ

#consumer #marketing #social

  • Awareness Becomes Action
  • The Joy of Reading
  • Beyond the Textbook
  • Grow Your Own
  • Casual Culture
  • Hardworking Homes
  • Expanding Connection
  • Neo Banking
  • Hybrid Shopping
  • Digital Art for All
  • Personalizing Fashion
  • Old Wheels, New Tricks
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McKinsey & Company

#business #consumer #tech

  • The return of confidence unleashes a consumer rebound
  • Leisure travel bounces back but business travel lags
  • The crisis sparks a wave of innovation and launches a generation of entrepreneurs
  • Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
  • Pandemic-induced changes in shopping behavior forever alter consumer businesses
  • Supply chains rebalance and shift
  • The future of work arrives ahead of schedule
  • The biopharma revolution takes hold
  • Portfolio restructuring accelerates
  • Green, with a touch of brown, is the color of recovery
  • Healthcare systems take stock—and make changes
  • The hangovers begin as governments tackle rising debt
  • Stakeholder capitalism comes of age
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Inc.

#tech

  • Drug development revolution with advanced Covid-19 testing and vaccine development
  • Continued expansion of remote working and videoconferencing
  • Contactless delivery and shipping remain as the new normal
  • Telehealth and telemedicine flourish
  • Online education and e-learning as part of the educational system
  • Increased development of 5G infrastructure, new applications, and utilities
  • A.I., robotics, internet of things, and industrial automation grow rapidly
  • Virtual reality (VR) and augmented reality (AR) technologies usage rises
  • Continued growth in micromobility
  • Ongoing autonomous driving innovation
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The Next Scoop

#consumer #marketing

  • We’re reorienting our living spaces
  • Local is Lekker
  • Simple pleasures beyond guilty pleasures
  • Fitness and health are on a winning streak
  • Intense focus on brands that do good
  • Apps are becoming ever more present in our lives
  • Accelerated checkout is non-negotiable
  • Email marketing still delivers a strong return on investment
  • eCommerce continues to rise
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Adobe Stock Visual Trends

#creative

  • Compassionate Collective
  • Mood-Boosting Colour
  • Comfort Zone
  • Breath of Fresh Air
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CMO by Adobe Digital Marketing Trends

#consumer #marketing

  • More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
  • A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
  • Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
  • Building content marketing agility to feed a non-linear and always evolving digital customer journey
  • A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
  • No time to rest in 2021: Digital marketing trends aplenty
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