Reports for 2020
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2020
- Bringing AI to the device
- Robots on the move
- Private 5G networks
- High speed from low orbit
- The smartphone multiplier
- My antennae are tingling
- Coming to a CDN near you
- Ad-supported video
- The ears have it
- Cycling’s technological transformation
- The Many Points of Care
- Better, By Design
- The Trust Deficit
- Patient Value
- Digital Amplification and Innovation
- The Value Evaluation
- Answering to Real World
- Connected Communications
- Rapidly Changing Life Experience
- New Strategic Blueprint
- Tearing Down Silos
- Profession Under Pressure
- Acting on Equity
- Vs. Cancer
- Escalating Talent
- Personal Utility
- Historical Profiles to Real-Time Conversations
- Targeted ADs to Personal Portals
- Data Personalization to Data Partnerships
- Responsive Storefronts to Anywhere Stores
- Retail Experiences to Shopper Utility
- Beyond Binary
- Conscious consumption
- Finding balance
- Home hub
- Internationally inspired
- Pampered pets
- Responsible travel
- Re-wilding
- Space everything
- 90s rerun
- Colliding Ecosystems
- From Platforms to Producers
- What’s Yours is Mine
- Invisible Money
- Life is just a (Video) Game
- Play it Your Way
- Cookie Cutters
- Dark(er) Social
- Post-Production Advertising
- The Age of Addressable TV
- Do androids dream of electric sheep?
- Fifth generation brand opportunities
- Digital platforms have a brand blind spot
- The age of small data
- How to brand the customer experience
- Story telling becomes story doing
- What the workplace says about your brand
- It pays to be good
- Don’t build a brand, build a community
- Meet Your Co-Workers. Their Initials Are A.I.
- Embracing the Flexible Freedom of the Hybrid Cloud
- Quantum Continues on Path to Practicality
- Blockchain Becomes a Business Basic
- Computing Is About to Get a Lot More Edgy
- AI Goes Greener
- Affordable 5G phones and more expansive networks
- PlayStation 5/Xbox Series X
- VR hand tracking
- Microsoft Surface Duo/Neo
- Cloud gaming
- Low-sugar chocolate
- Food halls
- Local, seasonal 2.0
- Shopping unpacked
- Attack of the bar snacks
- The unstoppable rise of plant food
- Munch-ester
- Pea milk
- Frozen food hotting up
- Japanorama
- Gut feeling
- Adult ice cream
- 2020’s essential ingredients: black tahini, fenugreek seeds, inulin
The Ogilvy Consulting Trends for 2020
- Millennials continue to disappoint
- Amazon’s inevitability is on the wane
- The balance of data shifts between valuable & liable
- In the battle of ecosystems, the proposition prevails
- Welcome to the experience decade
- Big thinking, small steps: redefining digital transformation
- Data-driven dynamics: where CRM meets ERP
- Lifetime relationships: the cloud-enabled customer journey
- Real-time insight: sentiment analysis gets more sophisticated
- Data lakes and digital twins: enabling new analytics models
- The growing spotlight on agile ways of working
- IT infrastructure: from multicloud to hybrid cloud
- Security goes to the cloud
- Rise of the ‘everything-as-a-service’
- Data becomes the center of the IT universe