Reports for 2020
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2020
- Growing focus on multi-cloud operations
- Unicorn start-ups will begin repatriating workloads from the cloud
- Public cloud providers will be subject to increased security standards
- Greater level of network automation through AI/Machine learning
- Kubernetes will no longer be seen as the silver bullet
- Listen up: the rise of the audio influencer
- Going steady: from influencer to ambassador
- In authenticity we trust: get real or get lost
- Almost famous: the power of micro & nano — influencers
- Checkout on instagram: ecommerce checks in
- Influencer authentication: demanding transperancy
- Pay to play: amplification is now a must have
- Proving influencer impact: the great ROI debate
- Top of mind: data privacy
- Marketing to gen Z: community and conversation come together
- Advertising will come to smart speakers
- 5G will be meaningful
- VR will have a second mini-boom – thanks to one game
- The console wars will restart with a vengeance
- AI will be mobilised in cyberwar
- Cool China
- Digital wellbeing on the statute books
- The loot box bans spread
- The continued death of new media
Isobar: Augmented Humanity Trend Report
- Augmented Experiences
- Humanising Data
- Socialised Commerce
- Digital Kinship
- Post-purpose Activation
- What’s up, doc?
- Privacy in a cashless future
- Can I speak to a human please?
- The reinvention of retail
- Data is the new jet fuel
- Out with the new, in with the old
- Commerce at the crossroads
- Two can play at that game
- Many faces of growth
- Money changers
- Walking barcodes
- Liquid people
- Designing intelligence
- Digital doubles
- Life-centered design
- Digital Inequality
- Putting The Customer In Context
- Cultural Transformation
- Consumer Data Management Defines Our Digital Future
- AI Gets Marketers Back Into Marketing
- Tv makers keep looking for the next expensive thing.
- Foldables aren’t ready yet, but flexible screens are coming.
- The battle between amd and intel will intensify.
- Concepts were everywhere.
- Quibi is ambitious but unproven.
- Smaller companies are chafing under big tech.
- Sex tech de-stigmatization is inevitable.
- Tech companies fetishized ai, 8k, and 5g a little less, finally.
Kantar Media Trends & Predictions
- Streaming wars
- 5G finally gets real
- Turning up the volume
- Content meets commerce
- Get ready to play
- Back to reality
- Just grow up!
- Brands take a stand
- Campaign 2020: crowding and clutter
- Cookies start to crumble
- The data dilemma
- Turn and face the change
- The new neighborhood
- Sentient tech
- Biocontributive travel
- Original content economy
- Regenerative farming revolution
- Microbiome beauty
- Uninterrupted commerce
- Biodata services
- Digital spas
- Branded payments