Trendwatching

#consumer

• Green Pressure
• Brand Avatars
• Metamorphic Design
• The Burnout
• Civil Media

Forrester Predictions 2020

#tech #consumer

• Consumers search for deeper meaning
• CMOs rally around customer value
• CIOs focus on people
• Immersive, adaptive IT takes hold
• CX continues to bifurcate
• Data strategy unlocks transformations
• Data and AI get weaponized
• Privacy concerns gain steam
• Automation reshapes the workforce
• Regulation makes and breaks markets
• For VCs, profitability becomes the new unicorn

Gartner

#tech

• Multiexperience
• Hyperautomation
• Distributed Cloud
• Technological Democracy
• Empowered Edge
• Autonomous Things
• Human Augmentation
• Traceability and Transparency
• AI Security
• Practical Blockchain

Kjaer Global

#consumer

• The Global Brain
• Strategic ‘Big Data’
• Weconomics
• Global Citizens
• Betterness
• Mobile Education
• Cloud Health
• Enoughism

Forbes Tech Trends

#tech

• Bringing Context To Conversational AI
• Tracking Transit With Blockchain
• Cybersecurity: Fear Of The Cloud
• Augmented Reality: Trained On Success?
• The Analytics Of 5G
• Disruption To Transformation

Forbes Food Trends

• Keep it Simple & Sugar-Free
• Food as Medicine
• Seeking Energy Superpowers
• Crazy Convenient
• Food as an Experience

Springwise Retail Trend

#marketing

• Beyond Digital Frontiers Into Transcendent Retail
• Sonic-Branding #ASMR
• Civic Marketing
• Shopping By Values
• Social “Me-tail”
• Anti-Excess Consumerism – The New Norm
• Nomadic Retail
• Gal-to-Gal: Your Branded best Friend
• Hyper-Personalized Products

Deloitte Global Marketing Trends

#marketing #consumer

• Purpose is everything
• Paying down experience debt
• Fusion is the new business blend
• Are you a trust buster or builder?
• The amplification of consumer participation
• Valuing your most important asset— talent
• Diffusing agility across the organization

Equinix Digital

#tech #data

• Distributed infrastructure and edge computing will accelerate hybrid multicloud adoption
• AI and IoT will drive new interconnection and data processing requirements at the edge
• The rise in cybersecurity threats will require new data management capabilities
• Data regulation will influence enterprise IT strategies
• Digital transformation will provide a foundation for a more sustainable world

Towards Data Science

#data

• Data Science arrive to conservative areas
• Data privacy by design
• Mitigate model biases and discrimination
• Python as the de facto language for Data Science
• Focus as “leave me alone, I just want to get things done”

Frog Design Tech Trends

#tech

• Techno Utopias are Put to the Test — And Laid to Rest
• Retail Forges Ahead in Aesthetic Futures
• Emerging Tech Becomes the Norm
• Diagnosing Our Ailing Healthcare System
• Envisioning — and Designing — a Planet-Centric Future
• Work of the Future Rejects Limits of the Past

TechRadar

#tech

• Growing focus on multi-cloud operations
• Unicorn start-ups will begin repatriating workloads from the cloud
• Public cloud providers will be subject to increased security standards
• Greater level of network automation through AI/Machine learning
• Kubernetes will no longer be seen as the silver bullet

Ericsson

#consumer

• The “edge” is closer than ever before
• Customization becoming a reality
• IoT security issues continue to rise for the unprepared
• Global connectivity becomes a must
• Sustainability takes center stage

Edelman Digital

#marketing

• Listen up: the rise of the audio influencer
• Going steady: from influencer to ambassador
• In authenticity we trust: get real or get lost
• Almost famous: the power of micro & nano — influencers
• Checkout on instagram: ecommerce checks in
• Influencer authentication: demanding transperancy
• Pay to play: amplification is now a must have
• Proving influencer impact: the great ROI debate
• Top of mind: data privacy
• Marketing to gen Z: community and conversation come together

Shutterstock Color Trends

#design

• Lush Lava
• Aqua Menthe
• Phantom Blue