Reports for 2019
- Predictive Analytics
- Authentication Technology
- Location-Based Marketing
- Experiential Marketing
- Strategic Partnerships
- Content Marketing
- Influencer Marketing
Business Application Research Center
- Master Data/Data Quality Management
- Data Discovery
- Self-Service BI
- Data Governance
- Establishing A Data-Driven Culture
- Data Prep For Business Users
- Data Warehouse Modernization
- Agile BI Development
- Advanced Analytics/Machine Learning
- BI With Real-Time Data
- Big Data Analytics
- AI And Analytics Converge
- Smart Applications And Decision Automation Drive Cost Savings
- Digital Twins And IoT Optimize Complex Environments
- Edge Computing Enables Real-Time intelligence
- Augmented, Virtual And Mixed Realities Gain Strength
- Blockchain Improves Security
- Cloud Maturity Accelerates
- New IT Roles Require Full-Stack Engineers
- The Right Path Forward For IT, Analytics And AI
- Matte Black
- Hiking is the New Yoga
- Multitasking Mirrors
- Beyond Meat
- The New Formal
- Inside Our Beauty
- The Gladiator Sandal
- Seasonal Versatility
- Animal Alternatives
- Implement smart speakers.
- Measure ROI.
- Create live video.
- Work with micro-influencers.
- Go retro-ish.
- Love IGTV.
- Venture into the world of podcasts.
- Maximize engagement.
- Integrate AI.
- Work with Gen Xers.
- Social CEOs will become the new norm.
- User-generated content will make brands’ efforts more authentic.
- LinkedIn Dynamic Ads are making ads more personal.
- Social listening will give brands an edge.
- The Instagram Stories feature isn’t slowing down.
- Chatbots aren’t going anywhere.
- Dark social will prompt marketers to look beyond social share counts.
- 2018 marks the beginning of the end of traditional smartphones.
- Blockchain emerged as a significant driver of change in 2019 and beyond.
- Artificial Intelligence is not a tech trend—it is the third era of computing.
- We need to pay closer attention to China.
- Mixed Reality is entering the mainstream.
- Legislative Brands
- Lab Rats
- Open Source Solutions
- Superhuman Resources
- Fantasy IRL
Trendwatching: The Future of Retail
- Magic Point of Sale
- Deep Retail
- Culture Clubs
- Practical Post-Demographics
- In a digital world, trust is king
- Prioritising ethics is central to winning the competitive race
- A balance is being struck between humans and machines
- Disruption is placing a renewed focus on customer centricity
- Automation and artificial intelligence (Al)
- Human interfacing
- Internet of things (IoT)
- Smart cities
- The digital enterprise
- Cyber risk
- Flexible workforce
- Digital talent
- The rise of intelligent decision-making
- Beauty: Cosmetic Crusaders
- Drinks: Elevated Energy Drinks
- Fashion: Digital Gratification
- Food: Alt-agri Farms
- FinTech: Biometric Money
- Youth: Spirituality Paradox
- Health & Wellness: Fitness Furnishings
- Luxury: Inconspicuous Goods
- Retail: Last-mile Mobility
- Travel & Hospitality: Empowered Travel