Trends


Reports for 2019


#2022
101
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
134
#consumer
140
#culture
64
#design
30
#marketing
125
#innovations
56
#data
51
#content
36
#social
44
#email
4
#creative
26
#business
60
#blockchain
5
#ecom
6
#health
6
#retail
11

2019

Most Contagious

  • Machine Vision
  • Follow the Crowd
  • Divisive Values
  • Future Foods
  • Retail Hacked
  • Contrabrands
  • The Rise of Messaging

Gartner

  • Applied AI & Advanced Machine Learning
  • Intelligent Apps
  • Intelligent Things
  • Virtual & Augmented Reality
  • Digital Twins
  • Blockchains and Distributed Ledgers
  • Conversational Systems
  • Mesh App and Service Architecture
  • Digital Technology Platforms
  • Adaptive Security Architecture

TechRadar

  • Increase in crime, espionage and sabotage by rogue nation-states
  • GDPR – the pain still to come
  • Cloud insecurity – it’s your head on the block
  • Single factor passwords – the dark ages
  • Malware – protect or fail
  • Cyber hygiene growth
  • IOT – an increasing challenge
  • Growing risks with shadow IT systems and bad housekeeping
  • DDoS – usually unseen, but still a nightmare
  • Cybersecurity in the boardroom

Tableau

  • The rise of explainable AI
  • Natural language humanizes your data
  • Actionable analytics put data in context
  • Data collaboratives amplify social good impact
  • Codes of ethics catch uo to data
  • Data management converages with modern BI platforms
  • Data storytelling is the new language of corporations
  • Enterprises get smarter about analyrics adoption
  • Data democracy elevates the data scientist
  • Accelerated cloud data mugration fuels modern BI adoption

Mintel

  • Total Wellbeing
  • Challenge Accepted
  • Rethink Plastic
  • On Display
  • Social Isolation
  • Redefining Adulthood

Towards Data Science

  • The World Is Quickly Turning to Virtual and Augmented Realities
  • Voice Is Becoming the Ultimate Search-Marketing Tool
  • AI-Powered Solutions Are Everywhere?—?From Small Businesses to Large Enterprises
  • Video Views Lead Internet Traffic
  • The Onslaught of Native Advertising Is Pushing Marketing to Be More Creative
  • Programmatic Advertising Is Going Mainstream

Futurum

  • 5G Fixed to 5G Mobile
  • Chatbots Good to Great
  • Connected Clouds (Public, Private, Hybrid)
  • Blockchain Finally Understood and Flops (kind of)
  • Data to Analytics to Machine Learning to AI
  • GDPR Forces Brand Hands
  • AR Yes, VR (Still) No
  • Edge to Core and IoT Much More
  • Consumption-Based IT Services for the Win (FTW)
  • CEOs Take the Reins

Dimension Data

  • Technology futures
  • Technology services
  • Digital workplace
  • Cybersecurity
  • Digital business solutions
  • Customer experience
  • Digital infrastructure

JWT The Future 100

  • Culture: Instagram backlash.
  • Tech & Innovation: Ethical internet.
  • Travel & Hospitality: Gen Z travelers.
  • Brands & Marketing: Inclusive design.
  • Food & Drink: Clean comfort food.
  • Beauty: Grotesque beauty.
  • Retail: Outdoor immersion stores.
  • Luxury: Woke luxury.
  • Health: Empowering adolescence.
  • Lifestyle: The cultural programmer.

PSFK Future of Retail

  • Automate Efficiencies
  • Implement Multi-Tier Distribution
  • Operate Responsively
  • Offer Expertise At Every Stag
  • Market A Memorable Experience
  • Curate A Broader Lifestyle
  • Power One-To-One Relationships
  • Give Customers Ownership
  • Deliver Meaningful Value

Forrester Predictions 2019

  • CX remains under fire
  • Digital goes surgical
  • Purpose regains meaning
  • CMOs rebrand
  • CIOs take the reins
  • AI builds a foundation
  • The world goes to Zero (Trust)
  • Consumer brands enter the outrage
  • B2B in a squeeze
  • EX takes center stage
  • Robots reimagine talent management
  • VC funding recalibrates
  • Blockchain exposes advertising
  • IoT gets down to business

Business Insider

  • AT&T will buy Roku to become a TV platform
  • Instagram and WhatsApp will save Facebook
  • Blockchain will become mainstream in advertising
  • Hyper-targeting will give way to hyper-focus on creative
  • A bidding war will break out for LiveRamp, and Google will take the cake