All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


Most Contagious

  • Machine Vision
  • Follow the Crowd
  • Divisive Values
  • Future Foods
  • Retail Hacked
  • Contrabrands
  • The Rise of Messaging
Read report



  • Increase in crime, espionage and sabotage by rogue nation-states
  • GDPR – the pain still to come
  • Cloud insecurity – it’s your head on the block
  • Single factor passwords – the dark ages
  • Malware – protect or fail
  • Cyber hygiene growth
  • IOT – an increasing challenge
  • Growing risks with shadow IT systems and bad housekeeping
  • DDoS - usually unseen, but still a nightmare
  • Cybersecurity in the boardroom
Read report



  • The rise of explainable AI
  • Natural language humanizes your data
  • Actionable analytics put data in context
  • Data collaboratives amplify social good impact
  • Codes of ethics catch uo to data
  • Data management converages with modern BI platforms
  • Data storytelling is the new language of corporations
  • Enterprises get smarter about analyrics adoption
  • Data democracy elevates the data scientist
  • Accelerated cloud data mugration fuels modern BI adoption
Read report



  • Total Wellbeing
  • Challenge Accepted
  • Rethink Plastic
  • On Display
  • Social Isolation
  • Redefining Adulthood
Read report



  • Autonomous things
  • Augmented analytics
  • AI-driven development
  • Digital twins
  • Immersive technologies
  • Blockchain
  • Smart spaces
  • Digital ethics and privacy
  • Quantum computing
Read report

Towards Data Science


  • The World Is Quickly Turning to Virtual and Augmented Realities
  • Voice Is Becoming the Ultimate Search-Marketing Tool
  • AI-Powered Solutions Are Everywhere — From Small Businesses to Large Enterprises
  • Video Views Lead Internet Traffic
  • The Onslaught of Native Advertising Is Pushing Marketing to Be More Creative
  • Programmatic Advertising Is Going Mainstream
Read report



Read report

Dimension Data


  • Technology futures
  • Technology services
  • Digital workplace
  • Cybersecurity
  • Digital business solutions
  • Customer experience
  • Digital infrastructure
Read report

JWT The Future 100

#culture #tech #marketing #innovations

  • Culture: Instagram backlash.
  • Tech & Innovation: Ethical internet.
  • Travel & Hospitality: Gen Z travelers.
  • Brands & Marketing: Inclusive design.
  • Food & Drink: Clean comfort food.
  • Beauty: Grotesque beauty.
  • Retail: Outdoor immersion stores.
  • Luxury: Woke luxury.
  • Health: Empowering adolescence.
  • Lifestyle: The cultural programmer.
Read report

PSFK Future of Retail

#marketing #business #consumer

  • Automate Efficiencies
  • Implement Multi-Tier Distribution
  • Operate Responsively
  • Offer Expertise At Every Stag
  • Market A Memorable Experience
  • Curate A Broader Lifestyle
  • Power One-To-One Relationships
  • Give Customers Ownership
  • Deliver Meaningful Value
Read report

Forrester Predictions 2019

#business #tech #consumer

  • CX remains under fire
  • Digital goes surgical
  • Purpose regains meaning
  • CMOs rebrand
  • CIOs take the reins
  • AI builds a foundation
  • The world goes to Zero (Trust)
  • Consumer brands enter the outrage
  • B2B in a squeeze
  • EX takes center stage
  • Robots reimagine talent management
  • VC funding recalibrates
  • Blockchain exposes advertising
  • IoT gets down to business
Read report

Business Insider


  • AT&T will buy Roku to become a TV platform
  • Instagram and WhatsApp will save Facebook
  • Blockchain will become mainstream in advertising
  • Hyper-targeting will give way to hyper-focus on creative
  • A bidding war will break out for LiveRamp, and Google will take the cake
Read report



  • Personalization
  • Predictive Analytics
  • Authentication Technology
  • Location-Based Marketing
  • Experiential Marketing
  • Strategic Partnerships
  • Content Marketing
  • Clienteling
  • Influencer Marketing
  • Chatbots
Read report

Business Application Research Center

#business #data

  • Master Data/Data Quality Management
  • Data Discovery
  • Self-Service BI
  • Data Governance
  • Establishing A Data-Driven Culture
  • Data Prep For Business Users
  • Data Warehouse Modernization
  • Agile BI Development
  • Advanced Analytics/Machine Learning
  • BI With Real-Time Data
  • Big Data Analytics
Read report

DMI AI And Analytics Trends


Read report