Forrester Predictions 2018

• Customer experience hits a wall
• The digital crisis
• Talent widens the digital divide
• The empowered machine
• The algorithm wars
• The intelligent agent cocoon
• The advertising correction
• The GDPR challenge
• Open banking lays siege
• Retail experience harmonization
• The AI reset
• Blockchain inches forward
• Security for profit

Hootsuite 2018 Social Media Trends Toolkit

• The evolution of social ROI
• Mobile fuels the growth of social TV
• Trust declines, while peer influence rises
• Humans, meet AI
• The promise (and reality) of social data

Entrepreneur 10 Social-Media Trends

• Rise of augmented reality
• Increasing popularity of Instagram Stories
• Continued investment in influencer marketing
• Focus on Generation Z
• Increasing brand participation in messaging platforms
• Expansion of live streaming
• Rethinking Twitter
• Digital hangouts go mainstream
• Facebook Spaces goes mainstream
• Social platforms embrace stronger governance policies

B2C 5 Social Media Trends

• It’s all about video
• Influencer marketing is still going strong
• Twitter in hot water
• Messaging platforms on the rise
• Generation Z – the holy graila

The Next Web 7 influencer marketing trends

• Value of services is going to increase
• KPI and ROI measuring is vital
• The year of integration
• Video marketing critical for online audience
• More lawsuits against brands and influencers
• “Fake” influencers with followers they bought
• Instagram to surpass one billion users milestone

Mary Meeker (KPCB) Internet trends

• Global internet user growth by 10%, slowing smartphone growth
• Advertising money shifts to mobile, UGC is extremely important in social media
• 20% of searches are voice search, the triumph of artificial intelligence and machine learning
• Social media as the rescue angel of customer service
• eSports and its audience is rapidly increasing
• Designers have a bright future
• Asian countries (China and India) are coming forth

App Store Best of 2017

• Stream Anytime, Anyplace
• Facial Transformations
• Make Great Short Videos
• Workout Anywhere
• Sustainability
• Save Time, Live Life
• Mindful of Mental Health
• Machine Learning
• Watch & Cook
• AR

Adobe Digital Marketing Report 2017

• Tech: putting customers at the forefront (by merging digital and traditional data sources)
• Finance: playing catch-up
• Media and Entertainment: content personalization as the top strategic priority
• Retail: focusing on the journey, not the destination
• Travel and hospitality: engaging an audience on the run

Ericsson 10 Hot Consumer Trends

• Your body is the user interface
• Augmented hearing
• Eternal newbies
• Social broadcasting
• Intelligent ads
• Uncanny communication
• Leisure society
• Your photo is a room
• Streets in the air
• The charged future

Warc Toolkit

• CX is now a key battleground
• AI is moving mainstream, with voice emerging as a key interface
• Redefining Purpose
• Brands will pressure suppliers for digital transparency
• Marketers are looking for greater control over customer data

Landor Trend Watch

• The dawn of the coded brand
• The rise of the merchant technocrat
• The surge of smart products and packages
• The mobility revolution
• The primacy of purpose

Adobe Digital Insights Health Care

• Smartphones are the future of all online industries, and digitally savvy users are there
• Savvy users are young users don’t (yet) spends as much in healthcare
• No one is seeing healthcare get better and cheaper
• There may be a limit to interest in smartphone-based healthcare
• Marketing channels can reach smartphone users
• Practitioner sites may offer a mobile opportunity