PSFK + CISCO Consumer 2020

• Consumer as a Platform
• Consumer as a Studio
• Consumer as a Store
• Consumer as a Media Channel
• Consumer as a CEO

Deloitte 2018 Merger and Acquisition

• Tools and technology are making an impact
• In it for the technology
• Bigger firms are more confident
• Deals are working better
• Full speed ahead for divestitures
• Driven by convergence

Ellevate 10 Marketing Trends

• Live Streaming
• Mobile Video
• Growth Hacking
• Artificial Intelligence (AI)
• Explainer Videos
• Chat Bots
• Viral Content
• Geofencing
• Micro Influencers
• Brand Blog

Huffington Post 2018 Email Marketing Trends

• Interactive Emails
• Rise Of List Segmentation
• AI-Powered Email Marketing
• More Plain-Text Emails
• Mobile-First

Atos Journey 2018

• “The 3rd Digital Revolution” is Underway
• Economy of Data
• Connected Consumer
• Innovation Value Webs
• Industry 4.0
• Future Networks
• Internet of Everything
• Cloud Service Integration
• Web-Scale Computing
• Digital Security
• Privacy and Personal Data Protection
• Analytics and Visualization
• New Media
• Semantic Technologies

Forrester Top 10 Technology Trends

• IoT shifts computing towards to the edge
• Distributed trust systems challenge centralized authorities
• Automated security intelligence and breach response unshackle S&R
• Employee experience redefines apps
• Software learns to learn
• Digital employees enter the white-collar workforce
• Insights-driven firms outpace competitors
• Customer experience becomes immersive
• Contextual privacy boosts brand value
• The public cloud accelerates business innovation

CMO by Adobe 6 Consumer Trends

• Membership Is The New Loyalty
• All Mobile Contact Matters
• Omnipresence Trumps Omnichannel
• The Rise Of Personalization Ecosystems
• Customer Care Gets Social
• Shoppers Will Spend More Money But Less Time

PSFK Home Debrief

• Extended Presence
• Synced Experiences
• Responsive OS
• Contextual Orchestration
• Behavioral Optimization
• Background Assistance
• Social Catalysts
• Ambient Safety Net
• Open Door Community

Futurum Research 10 Trends For Digital Transformation

• The IoT Will Push Us To The Edge — Literally (IoT, Analytics, Edge, 5G)
• Blockchain Finds Its Way
• AI Goes From Newbie To Mainstream
• VR Goes From Hero To Zero
• Failure As A Service?
• Culture Remains a Hurdle
• Digital Transformation Becomes a Must

GlobalWebIndex

• Get to Know Gen Z
• Sports’ Online Revolution
• Digital Lessons from Africa
• Do Smart Consumers Want Smart Homes?
• The Mobile Payment Race
• The Advent of Social Music
• Is The Influencer Marketing Boom Sustainable?

IBM Watson 7 Trends for Conversational Services

• Go bots or go home
• Conversational commerce generates new revenue
• The growth of advanced data analytics
• The need for intelligent call routing
• The expansion of enhanced 24×7 self-service
• Teamwork through “Hybrid AI”
• Growing investment in Social Media

JWT The Future 100

• Brandlessness
• Branded audio
• Inclusive e-commerce
• Global trends
• Here come the Xennials
• Civic marketing
• Amazon as advertising
• powerhouse
• Transcendent retail
• Hyper-personalized products
• Data donation