Reports for 2017
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2017
- Consumers redefine purchase boundaries; mobile marketing, brand partnerships deepen
- Department stores, mobile marketing partners tackle the ‘Amazon Effect’
- Programmatic accelerates: brands, tech, marketing continue to invest
- Technology drives measurement, verification advances
- Next-generation creative, video redefine mobile engagements
- The ultimate user interface will be the human body
- The “why” of marketing hasn’t changed, but the medium will drive the experience
- Authenticity is a function of “diversity”
- Turning data into art
- Trust – not algorithms – must be the power source behind everything marketers do
- Blockchain technology used for green energy
- Driverless car insurance protects against hacking
- Wearable ring trains users to sleep better by waking them up
- In Japan, an artificial intelligence has been appointed creative director
- Online ratings turned into one reputation score
- Training people with disabilities to become drone pilots
- Software uses big data to predict court decisions
- Could VR representations of news stories replace traditional forms of news media?
- Energy efficient street lamps are also mosquito traps
- The Springwise take on Amazon Go
- Super-serve the Super-users and Chase the Attention Unicorns
- Subscriptions will Feed the World (or at least Internet and Media Businesses)
- Learn to Live with the Discovery Oligopoly
- The Bot Battles are about Winning the Great Messaging War
- eSports is the Next Tech Phenomenon
- You Already Know the New Winners in Pay TV
- Video Streaming: The Bundle is the Future
- Audio: Smart Speakers, Gray Music
- Post-Household America: A New Era of Users
- Artificial Intelligence (AI), Advanced Machine Learning and Cognitive Computin
- Adaptive and Predictive Cybersecurity Systems
- Big Data and the use of High Speed Data Analytics
- Mobile Banking and Payments
- Blockchains
- Wearables and Applications
- The Internet of Things (IoT) Becomes Increasingly Intelligent
- 3D Printing (Additive Manufacturing) of Finished Goods
- Virtualization of Processes and Services (On-Demand Services)
- Virtualization of Storage, Desktops, Applications and Networking
- Geopolitic Disruption
- Intersectional Futurism
- On-Demand Work
- Dislocation
- The Next Big Thing
- Life Sustainable
- Privacy And Security
- Superhero-Performance In Autonomous Vehicles
- Precision Medicine And Big Data Will Drive Health Results
- Our Spaces Become Participants
- Next Year’s Best New Artist
- Synthetic Food And Cellular Agriculture Goes Mainstream
- Business Bots Will Thrive
- Tricking The Brain To Do The Impossible
- Farming The Sea Is The Ultimate “Blue Ocean” Strategy
- Interface In Our Ears
- Drones For Good
- Scalable Automatic Data Processing Is The New Last Mile
- Buildings Work Smarter, Not Harder
- VR-On-Demand
- The Rise Of Soft Robotics
- Learning From Machine Learning
- Tech brands as car brands
- Health meets mobility
- 2017: The year of voice
- New vision for marketing
- “Merged reality” and beyond
- Experiential wearable tech
- Maternal tech
- Tech for tinkering
- Disability tech
- Purity tech
- On-demand expertise
- Conversational interfaces
- Be other
- Open organisation
- Transparent information
- Mindful content
- Replacement brands
- Controlled consumption
- Data authenticity
- Bittersweet honesty
- Beta products
- Origins of value
- Consumer facing pricing
- Resilient products
- Writing will improve
- More emphasis on content strategy
- Going mobile. Finally?
- Return to email marketing
- Closing word
- We’re getting better at content marketing
- Mobile
- Visual content
- Video content
- User-generated content
- Promotion matters
- Personalization
- New consumer personas
- Subordinate surroundings
- Self-reliant resources
- Idealized delivery