Reports for 2017
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2017
- Autonomous things
- Augmented analytics
- AI-driven development
- Digital twins
- Immersive technologies
- Blockchain
- Smart spaces
- Digital ethics and privacy
- Quantum computing
- Smart security devices
- Connected lights
- Voice-activated assistant
- Smart thermostat
- Fitness wearable
- Emphasize situational awareness before strategy
- Simplify all aspects of your business
- Prepare for Common Industrial Data Platforms
- Increase the granularity of your processes and transactions
- Maximize Automation
- Flatten your organization and enable new (transformational) leadership to emerge
- Break internal siloes
- Put the customer in a central place even if you are a B2B company
- Multi-speed IT is not a magical solution
- Counterbalance the digerati
- Disruptive vs incremental innovation
- Invest in data collection, stewardship and analytics
- A Turning Point for Immersive Content
- Paid Media Will Drive a New World of Efficiency & Accountability
- Influencer Marketing Will Drive Business Impact
- A Renaissance in Search
- The OTT Entertainment Revolution
- Bots and the Evolution of Conversational Experiences
- Effective B2B Will Force Internal Alignment
- Blockchain Evolves from “Fintech” to “Storytech”
- Social catches up with search for discovery.
- Social commerce shows new promise.
- Dark social rising.
- Video ignites social advertising.
- Organizations turn to connected workforces.
- ‘Open’ data. Data exchanges improving planning
- Relevancy: From the few to the many. The rise of scalable content
- Blending real and virtual experiences. Technology is changing your media plan
- Contextual content clicks in Are traditional demographics dead?
- Advertising with utility. Not just advertising, advertising for good
- Programmatic is here
- Emphasis on the content
- The end of flat design
- Geometric shapes, lines, and patterns
- Imaginative heading styles
- Duotone gradient imagery
- Increased use of animations and GIFs
- Navigation diets
- Microinteractions
- Increased use of hand-drawn elements
- More emphasis on landing pages, less on a home page
- Marketing opportunities include analysing insights, creative assets, media strategy and CRM
- Global CMOs are already planning their AI strategies
- Chatbots are the ‘next step’ and will become key touchpoints for service brands
- Marketers need to consider the tone of voice of ‘branded conversations’
- Virtual assistants will enable ‘programmatic consumption’ changing the path-to-purchase
- Machine learning is being applied to automated trading
- Reimagine business in a mobile world
- Greater success with Human Centric Design
- Solve problems with Data
- Fast analytics using Big Data
- Smartphone and Gadget Leaders
- Wearables that solve problems
- Winners in the cloud
- Hybrids & Progressive Web Apps
- Innovation Labs are failing
- Blockchain outside of fintech
- AI everywhere
- setting the pace for internet of things
- pedestrians drive autonomous cars
- merged reality
- bodies out of sync
- the smart device safety paradox
- social silos
- augmented personal reality
- the privacy divide
- big tech for all
- Live Video
- Sport Rights
- Web TV
- Branded Content
- Virtual & Augmented reality
- Chatbots
- Identity & Verification
- Speed
- Proximity
- Software To Hardware
- The Chatbot Gold Rush
- The Abdication Of Ethical Decision Making
- A Video First World
- Twitter Retrench
- Facebook’s Proprietary Metric Problem