Trends


Reports for 2017


#2022
101
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
134
#consumer
140
#culture
64
#design
30
#marketing
125
#innovations
56
#data
51
#content
36
#social
44
#email
4
#creative
26
#business
60
#blockchain
5
#ecom
6
#health
6
#retail
11

2017

Gartner’s Top 10

  • Autonomous things
  • Augmented analytics
  • AI-driven development
  • Digital twins
  • Immersive technologies
  • Blockchain
  • Smart spaces
  • Digital ethics and privacy
  • Quantum computing

IFTTT

  • Smart security devices
  • Connected lights
  • Voice-activated assistant
  • Smart thermostat
  • Fitness wearable

Atos Journey 2020

  • Emphasize situational awareness before strategy
  • Simplify all aspects of your business
  • Prepare for Common Industrial Data Platforms
  • Increase the granularity of your processes and transactions
  • Maximize Automation
  • Flatten your organization and enable new (transformational) leadership to emerge
  • Break internal siloes
  • Put the customer in a central place even if you are a B2B company
  • Multi-speed IT is not a magical solution
  • Counterbalance the digerati
  • Disruptive vs incremental innovation
  • Invest in data collection, stewardship and analytics

Edelman Insights

  • A Turning Point for Immersive Content
  • Paid Media Will Drive a New World of Efficiency & Accountability
  • Influencer Marketing Will Drive Business Impact
  • A Renaissance in Search
  • The OTT Entertainment Revolution
  • Bots and the Evolution of Conversational Experiences
  • Effective B2B Will Force Internal Alignment
  • Blockchain Evolves from Fintech to Storytech

Hootsuite

  • Social catches up with search for discovery.
  • Social commerce shows new promise.
  • Dark social rising.
  • Video ignites social advertising.
  • Organizations turn to connected workforces.

Posterscope

  • Open data. Data exchanges improving planning
  • Relevancy: From the few to the many. The rise of scalable content
  • Blending real and virtual experiences. Technology is changing your media plan
  • Contextual content clicks in Are traditional demographics dead?
  • Advertising with utility. Not just advertising, advertising for good
  • Programmatic is here

The Next Web

  • Emphasis on the content
  • The end of flat design
  • Geometric shapes, lines, and patterns
  • Imaginative heading styles
  • Duotone gradient imagery
  • Increased use of animations and GIFs
  • Navigation diets
  • Microinteractions
  • Increased use of hand-drawn elements
  • More emphasis on landing pages, less on a home page

WARC Toolkit 2017

  • Marketing opportunities include analysing insights, creative assets, media strategy and CRM
  • Global CMOs are already planning their AI strategies
  • Chatbots are the next step and will become key touchpoints for service brands
  • Marketers need to consider the tone of voice of branded conversations
  • Virtual assistants will enable programmatic consumption changing the path-to-purchase
  • Machine learning is being applied to automated trading

DMI 2017 Mobile Trends

  • Reimagine business in a mobile world
  • Greater success with Human Centric Design
  • Solve problems with Data
  • Fast analytics using Big Data
  • Smartphone and Gadget Leaders
  • Wearables that solve problems
  • Winners in the cloud
  • Hybrids & Progressive Web Apps
  • Innovation Labs are failing
  • Blockchain outside of fintech

Ericsson ConsumerLab

  • AI everywhere
  • setting the pace for internet of things
  • pedestrians drive autonomous cars
  • merged reality
  • bodies out of sync
  • the smart device safety paradox
  • social silos
  • augmented personal reality
  • the privacy divide
  • big tech for all

Carat’s Top 10

  • Live Video
  • Sport Rights
  • Web TV
  • Branded Content
  • Virtual & Augmented reality
  • Chatbots
  • Identity & Verification
  • Speed
  • Proximity
  • Software To Hardware

Ogilvy

  • The Chatbot Gold Rush
  • The Abdication Of Ethical Decision Making
  • A Video First World
  • Twitter Retrench
  • Facebooks Proprietary Metric Problem