IFTTT

#tech #innovations

• Smart security devices
• Connected lights
• Voice-activated assistant
• Smart thermostat
• Fitness wearable

Atos Journey 2020

• Emphasize situational awareness before strategy
• Simplify all aspects of your business
• Prepare for Common Industrial Data Platforms
• Increase the granularity of your processes and transactions
• Maximize Automation
• Flatten your organization and enable new (transformational) leadership to emerge
• Break internal siloes
• Put the customer in a central place even if you are a B2B company
• Multi-speed IT is not a magical solution
• Counterbalance the digerati
• Disruptive vs incremental innovation
• Invest in data collection, stewardship and analytics

Edelman Insights

• A Turning Point for Immersive Content
• Paid Media Will Drive a New World of Efficiency & Accountability
• Influencer Marketing Will Drive Business Impact
• A Renaissance in Search
• The OTT Entertainment Revolution
• Bots and the Evolution of Conversational Experiences
• Effective B2B Will Force Internal Alignment
• Blockchain Evolves from “Fintech” to “Storytech”

Hootsuite

#social #marketing

• Social catches up with search for discovery.
• Social commerce shows new promise.
• Dark social rising.
• Video ignites social advertising.
• Organizations turn to connected workforces.

Posterscope

• ‘Open’ data. Data exchanges improving planning
• Relevancy: From the few to the many. The rise of scalable content
• Blending real and virtual experiences. Technology is changing your media plan
• Contextual content clicks in Are traditional demographics dead?
• Advertising with utility. Not just advertising, advertising for good
• Programmatic is here

The Next Web

• Emphasis on the content
• The end of flat design
• Geometric shapes, lines, and patterns
• Imaginative heading styles
• Duotone gradient imagery
• Increased use of animations and GIFs
• Navigation diets
• Microinteractions
• Increased use of hand-drawn elements
• More emphasis on landing pages, less on a home page

WARC Toolkit 2017

• Marketing opportunities include analysing insights, creative assets, media strategy and CRM
• Global CMOs are already planning their AI strategies
• Chatbots are the ‘next step’ and will become key touchpoints for service brands
• Marketers need to consider the tone of voice of ‘branded conversations’
• Virtual assistants will enable ‘programmatic consumption’ changing the path-to-purchase
• Machine learning is being applied to automated trading

DMI 2017 Mobile Trends

• Reimagine business in a mobile world
• Greater success with Human Centric Design
• Solve problems with Data
• Fast analytics using Big Data
• Smartphone and Gadget Leaders
• Wearables that solve problems
• Winners in the cloud
• Hybrids & Progressive Web Apps
• Innovation Labs are failing
• Blockchain outside of fintech

Ericsson ConsumerLab

• AI everywhere
• setting the pace for internet of things
• pedestrians drive autonomous cars
• merged reality
• bodies out of sync
• the smart device safety paradox
• social silos
• augmented personal reality
• the privacy divide
• big tech for all

Carat's Top 10

• Live Video
• Sport Rights
• Web TV
• Branded Content
• Virtual & Augmented reality
• Chatbots
• Identity & Verification
• Speed
• Proximity
• Software To Hardware

Ogilvy

• The Chatbot Gold Rush
• The Abdication Of Ethical Decision Making
• A Video First World
• Twitter Retrench
• Facebook’s Proprietary Metric Problem

Verve

• Consumers redefine purchase boundaries; mobile marketing, brand partnerships deepen
• Department stores, mobile marketing partners tackle the 'Amazon Effect'
• Programmatic accelerates: brands, tech, marketing continue to invest
• Technology drives measurement, verification advances
• Next-generation creative, video redefine mobile engagements

engageSimply

• The ultimate user interface will be the human body
• The "why" of marketing hasn't changed, but the medium will drive the experience
• Authenticity is a function of "diversity"
• Turning data into art
• Trust – not algorithms – must be the power source behind everything marketers do

Springwise

• Blockchain technology used for green energy
• Driverless car insurance protects against hacking
• Wearable ring trains users to sleep better by waking them up
• In Japan, an artificial intelligence has been appointed creative director
• Online ratings turned into one reputation score
• Training people with disabilities to become drone pilots
• Software uses big data to predict court decisions
• Could VR representations of news stories replace traditional forms of news media?
• Energy efficient street lamps are also mosquito traps
• The Springwise take on Amazon Go

Activate Tech&Media

• Super-serve the Super-users and Chase the Attention Unicorns
• Subscriptions will Feed the World (or at least Internet and Media Businesses)
• Learn to Live with the Discovery Oligopoly
• The Bot Battles are about Winning the Great Messaging War
• eSports is the Next Tech Phenomenon
• You Already Know the New Winners in Pay TV
• Video Streaming: The Bundle is the Future
• Audio: Smart Speakers, Gray Music
• Post-Household America: A New Era of Users