Trends


Reports for 2016


#2022
101
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
134
#consumer
140
#culture
64
#design
30
#marketing
125
#innovations
56
#data
51
#content
36
#social
44
#email
4
#creative
26
#business
60
#blockchain
5
#ecom
6
#health
6
#retail
11

2016

Gartner Top 10

  • Multiexperience
  • Hyperautomation
  • Distributed Cloud
  • Technological Democracy
  • Empowered Edge
  • Autonomous Things
  • Human Augmentation
  • Traceability and Transparency
  • AI Security
  • Practical Blockchain

Trend Watching

  • The quintessential self
  • V.I.D.
  • Premium redeemed
  • The extravagance economy
  • Post-demographic luxury

CES

  • Autonomous mobility
  • Collaborative systems
  • Cognitive robotics
  • Infinite screens
  • Mixed reality: virtual & augmented
  • Diagnostic wearables
  • Responsive homes
  • Retro tech

Future Today Institute

  • Bots
  • Algorithmes
  • Deep learning
  • Cognitive computing
  • Quantum computing
  • Personality Analytics
  • Holograms
  • One-to-Few publishing
  • Deep linking
  • Internet of X
  • Real-Time fact checking
  • Synthetic data sets

Getty Images 2016

  • Outsider In
  • Extended Human
  • Divine Living
  • Messthetics
  • Silence vs. Noise
  • Surreality

Leo Burnett Predictions

  • Brands will flock to messaging platforms
  • This year’s killer app will be your notification screen
  • Virtual reality arrives but is let down by the content
  • Beacons will guide consumers lives
  • Esports will move mainstream
  • Escape from… everything
  • Little leaders
  • Are you talking to me?
  • Radical transparency
  • Social, e-commerce and mobile will blend seamlessly
  • The big 4 as we know them will cease to exist
  • How about some me time in 2016?
  • Big Data will make a big input
  • Virtual reality will enter the mainstream
  • Sponsors as catalysts for change

WARC Toolkit 2016

  • Strategy. Moment marketing
  • Consumers. Generation “swipe”
  • Digital. The digital backlash
  • Content. The video revolution
  • Data. Data-driven creativity
  • ROI. New thinking in attribution

Fjords Trends 2016

  • Watch… it listens
  • Service with manners
  • B2WE
  • Disappearing apps
  • The flattening of privilege
  • For the people
  • Healthy is the new wealthy
  • VR’s dreams come true
  • Taking things off the thinking list
  • Design from within

The Best Awards

  • New work mindsets for Gen Y
  • A media and advertising reunion
  • Real action to rebalance the gender diversity issue
  • Digital transformation for both agencies and clients
  • Retail as an API
  • The rise of real-time, personalised conversations

Wunderman Report

  • The Internet Of Things is the new DIY
  • Death of authenticity
  • Innovation does not equal usefulness
  • All brands are global and local
  • Made for the medium
  • Digital empathy
  • CIO/CMO harmony

Burus Research

  • The continuing rise of shadow IT
  • Virtual reality gets real
  • Retail embraces location awareness
  • Cashless society moves a step closer as consumers embrace mobile and contactless payments
  • Cognitive computing will increasingly be used to extract value from Big Data
  • The Internet of Things (IoT) gets personal
  • Security and privacy awareness takes center stage
  • Drones become practical
  • Online influencers become the new celebrities
  • The personalized experience

TechTarget

  • Cognitive technology subsumes automated analytics
  • Analytical microservices embedded into processes
  • Data science, predictive and prescriptive analytics merge
  • The analytics talent crunch eases
  • Analytics now curates, manages data