All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2016
Trend Watching
- The quintessential self
- V.I.D.
- Premium redeemed
- The extravagance economy
- Post-demographic luxury
CES
- Autonomous mobility
- Collaborative systems
- Cognitive robotics
- Infinite screens
- Mixed reality: virtual & augmented
- Diagnostic wearables
- Responsive homes
- Retro tech
Future Today Institute
- Bots
- Algorithmes
- Deep learning
- Cognitive computing
- Quantum computing
- Personality Analytics
- Holograms
- One-to-Few publishing
- Deep linking
- Internet of X
- Real-Time fact checking
- Synthetic data sets
Getty Images 2016
- Outsider In
- Extended Human
- Divine Living
- Messthetics
- Silence vs. Noise
- Surreality
Leo Burnett Predictions
- Brands will flock to messaging platforms
- This year's killer app will be your notification screen
- Virtual reality arrives but is let down by the content
- Beacons will guide consumers lives
- Esports will move mainstream
- Escape from... everything
- Little leaders
- Are you talking to me?
- Radical transparency
- Social, e-commerce and mobile will blend seamlessly
- The big 4 as we know them will cease to exist
- How about some me time in 2016?
- Big Data will make a big input
- Virtual reality will enter the mainstream
- Sponsors as catalysts for change
WARC Toolkit 2016
- Strategy. Moment marketing
- Consumers. Generation "swipe"
- Digital. The digital backlash
- Content. The video revolution
- Data. Data-driven creativity
- ROI. New thinking in attribution
Fjords Trends 2016
- Watch... it listens
- Service with manners
- B2WE
- Disappearing apps
- The flattening of privilege
- For the people
- Healthy is the new wealthy
- VR's dreams come true
- Taking things off the thinking list
- Design from within
The Best Awards
- New work mindsets for Gen Y
- A media and advertising reunion
- Real action to rebalance the gender diversity issue
- Digital transformation for both agencies and clients
- Retail as an API
- The rise of real-time, personalised conversations
Wunderman Report
- The Internet Of Things is the new DIY
- Death of authenticity
- Innovation does not equal usefulness
- All brands are global and local
- Made for the medium
- Digital empathy
- CIO/CMO harmony
Burus Research
- The continuing rise of shadow IT
- Virtual reality gets real
- Retail embraces location awareness
- Cashless society moves a step closer as consumers embrace mobile and contactless payments
- Cognitive computing will increasingly be used to extract value from Big Data
- The Internet of Things (IoT) gets personal
- Security and privacy awareness takes center stage
- Drones become practical
- Online influencers become the new celebrities
- The personalized experience
TechTarget
- Cognitive technology subsumes automated analytics
- Analytical microservices embedded into processes
- Data science, predictive and prescriptive analytics merge
- The analytics talent crunch eases
- Analytics now curates, manages data
Panoramix Global
- Power Play
- Demographic Shakeup
- Last Habitat For Humanity
- Equity
- Privacy and Security
- Tech Transformation
- Reemergence of the Tribe
- Prime Time AI
- Culture Shock
Dstillery
- Marketers begin adopting beacon proximity signals
- Mobile audience modeling and prospecting get more sophisticated
- Advertisers dig into physical and emotional signals from wearables
- Creative agencies turn to data science to optimize campaigns
- Cross-device marketing becomes even more prevalent
Big Spaceship
- Messaging platforms will trump broadcast social networks
- Marketers will realize that Snapchat isn't social — it's TV
- Ad blocking turns all eyes to social
- The Hotel California effect will change the game
- Social video will get more crowded and complicated
Frog's Tech Trends
- Blockchain beyond Bitcoin
- Data-driven design takes center stage
- Microbiome makes health personal
- AI saves financial services
- VR medical therapy
- FDA-approved video games
- Human-centered design is automated
- VR breaks down borders
- Film reviews, written by your heartbeat
- AI in special education
- Sensors start to combine&disappear
- Haptic feedback gets real
- Alternative credit scoring
- The open enterprise
- Friendship as a service