FUTURE
by Ilya Petrov
Science
Fiction
Helping good to grow
About
All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
#2020
64
#2019
66
#2018
66
#2017
43
#2016
39
#2021
24
Tags
#tech
85
#consumer
74
#culture
33
#design
15
#marketing
72
#innovations
24
#data
31
#content
17
#social
22
#email
3
#creative
6
#business
12
Top Reporters
#Forrester
7
#Trendwatching
5
#Gartner
6
#JWT
5
#TechRadar
3
#Forbes
3
#Deloitte
10
#Edelman
4
#Isobar
0
#Fjord
6
#CES
5
#PSFK
8
#Frog Design
6
Top Trends
#AI
45
#IoT
17
2016
Trend Watching
The quintessential self
V.I.D.
Premium redeemed
The extravagance economy
Post-demographic luxury
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CES
Autonomous mobility
Collaborative systems
Cognitive robotics
Infinite screens
Mixed reality: virtual & augmented
Diagnostic wearables
Responsive homes
Retro tech
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Future Today Institute
Bots
Algorithmes
Deep learning
Cognitive computing
Quantum computing
Personality Analytics
Holograms
One-to-Few publishing
Deep linking
Internet of X
Real-Time fact checking
Synthetic data sets
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Getty Images 2016
Outsider In
Extended Human
Divine Living
Messthetics
Silence vs. Noise
Surreality
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Leo Burnett Predictions
Brands will flock to messaging platforms
This year's killer app will be your notification screen
Virtual reality arrives but is let down by the content
Beacons will guide consumers lives
Esports will move mainstream
Escape from... everything
Little leaders
Are you talking to me?
Radical transparency
Social, e-commerce and mobile will blend seamlessly
The big 4 as we know them will cease to exist
How about some me time in 2016?
Big Data will make a big input
Virtual reality will enter the mainstream
Sponsors as catalysts for change
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WARC Toolkit 2016
Strategy. Moment marketing
Consumers. Generation "swipe"
Digital. The digital backlash
Content. The video revolution
Data. Data-driven creativity
ROI. New thinking in attribution
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Fjords Trends 2016
Watch... it listens
Service with manners
B2WE
Disappearing apps
The flattening of privilege
For the people
Healthy is the new wealthy
VR's dreams come true
Taking things off the thinking list
Design from within
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The Best Awards
New work mindsets for Gen Y
A media and advertising reunion
Real action to rebalance the gender diversity issue
Digital transformation for both agencies and clients
Retail as an API
The rise of real-time, personalised conversations
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Wunderman Report
The Internet Of Things is the new DIY
Death of authenticity
Innovation does not equal usefulness
All brands are global and local
Made for the medium
Digital empathy
CIO/CMO harmony
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Burus Research
The continuing rise of shadow IT
Virtual reality gets real
Retail embraces location awareness
Cashless society moves a step closer as consumers embrace mobile and contactless payments
Cognitive computing will increasingly be used to extract value from Big Data
The Internet of Things (IoT) gets personal
Security and privacy awareness takes center stage
Drones become practical
Online influencers become the new celebrities
The personalized experience
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TechTarget
Cognitive technology subsumes automated analytics
Analytical microservices embedded into processes
Data science, predictive and prescriptive analytics merge
The analytics talent crunch eases
Analytics now curates, manages data
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Panoramix Global
Power Play
Demographic Shakeup
Last Habitat For Humanity
Equity
Privacy and Security
Tech Transformation
Reemergence of the Tribe
Prime Time AI
Culture Shock
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Dstillery
Marketers begin adopting beacon proximity signals
Mobile audience modeling and prospecting get more sophisticated
Advertisers dig into physical and emotional signals from wearables
Creative agencies turn to data science to optimize campaigns
Cross-device marketing becomes even more prevalent
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Big Spaceship
Messaging platforms will trump broadcast social networks
Marketers will realize that Snapchat isn't social — it's TV
Ad blocking turns all eyes to social
The Hotel California effect will change the game
Social video will get more crowded and complicated
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Frog's Tech Trends
Blockchain beyond Bitcoin
Data-driven design takes center stage
Microbiome makes health personal
AI saves financial services
VR medical therapy
FDA-approved video games
Human-centered design is automated
VR breaks down borders
Film reviews, written by your heartbeat
AI in special education
Sensors start to combine&disappear
Haptic feedback gets real
Alternative credit scoring
The open enterprise
Friendship as a service
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