Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

HubSpot

#consumer #content #marketing #social

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital
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2020

Carats

#marketing #social

  • Colliding Ecosystems
  • From Platforms to Producers
  • What’s Yours is Mine
  • Invisible Money
  • Life is just a (Video) Game
  • Play it Your Way
  • Cookie Cutters
  • Dark(er) Social
  • Post-Production Advertising
  • The Age of Addressable TV
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Hubspot Social Media Trends for 2020

#social #marketing

  • Defining What’s Relevant, Or Just A Fair-Weather Trend
  • TikTok Will Be Part Of Your Marketing Strategy
  • Social Media Wellness Will Be An Essential Part Of Your Consumer Engagement
  • You Will Harness The Power Of Data Privacy And Rein In Fake News
  • AR & VR Will Be Used Effectively In Your Marketing
  • You Will Use Artificial Intelligence, And Love It!
  • Generation Z Will Only Engage If You Pivot Your Strategy
  • Your Influencer Marketing Will Go Small To Go Big
  • You Will Invest In User-Generated Content
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Facebook IQ

#social #content

  • Acting greener
  • Changing the channel
  • Getting hands-on
  • Going back to basics
  • Making everyday moments special
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2019

Influence & Co

#social #content

  • Social CEOs will become the new norm.
  • User-generated content will make brands' efforts more authentic.
  • LinkedIn Dynamic Ads are making ads more personal.
  • Social listening will give brands an edge.
  • The Instagram Stories feature isn't slowing down.
  • Chatbots aren't going anywhere.
  • Dark social will prompt marketers to look beyond social share counts.
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Future Today Institute

#content #tech #social

  • 2018 marks the beginning of the end of traditional smartphones.
  • Blockchain emerged as a significant driver of change in 2019 and beyond.
  • Artificial Intelligence is not a tech trend—it is the third era of computing.
  • We need to pay closer attention to China.
  • Mixed Reality is entering the mainstream.
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ADP Workplace Trends

#social

  • The Personalization of Pay
  • Ensuring Workforce Agility
  • Diversity and Inclusion
  • Democratization of Data
  • Digital Consumer-Grade Human Resources
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Facebook IQ

#culture #tech #content #social

  • Beauty Goes Green
  • Everyday Eco-Products
  • Tech-Fueled Escapism
  • Multicultural Comfort Foods
  • “It” Ingredients in Action
  • Productivity Hacks
  • Delving Into Digital Worlds
  • Screens Spread Out
  • The New Space Race
  • Accessible Adventures
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GlobalWebIndex

#data #social #tech

  • How “Social” is Social Media?
  • Can Esports Actually Make it into the Mainstream?
  • Rethinking “Trust” in a New Era of Data Privacy
  • The Rise of Green Consumerism: What Do Brands Need to Know?
  • The Next Big Question for Voice Assistants
  • Decrypting Crypto-Consumers
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Hootsuite Social Media Trends

#social

  • Rebuilding trust
  • Storifying social
  • Closing the ads gap
  • Cracking the commerce code
  • Messaging eats the world
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Entrepreneur 10 Social-Media Trends

#social

  • Rebuilding trust in social media platforms
  • Social media is about storytelling
  • Build a brand narrative
  • Quality and creativity over quantity
  • Put a human face to your brand
  • Influencers continue to grow their communities
  • Selfie videos and branding
  • Segment your social audiences
  • Hyper-targeted personalization
  • Know your platforms
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