Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

App Store Best of 2020

#culture #social

  • Helpfulness
  • Connecting Families
  • Leading the Classroom
  • Reinventing Play
  • Making a Difference
  • Practicing Self-Care
Read report

B2C Digital Marketing Trends

#consumer #content #marketing #social

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce
Read report

Entrepreneur

#business #marketing #social

  • Pandemic-driven shifts can be a permanent change for the better
  • Take advantage of advances in automation to build your brand and inspire your creative
  • Showcase yourself to showcase your business
  • Embrace your community
  • Looking ahead to 2021 and Main Street 2.0
Read report

Facebook IQ

#consumer #marketing #social

  • Awareness Becomes Action
  • The Joy of Reading
  • Beyond the Textbook
  • Grow Your Own
  • Casual Culture
  • Hardworking Homes
  • Expanding Connection
  • Neo Banking
  • Hybrid Shopping
  • Digital Art for All
  • Personalizing Fashion
  • Old Wheels, New Tricks
Read report

The Next Web Digital Trends

#marketing #social

  • Social media adoption surges
  • Mobiles have become our ‘first’ screen
  • Online time jumps
  • Online search behaviors are changing
  • A multi-device strategy is still essential
  • A more strategic approach to social media marketing
  • Digging deeper into online audience demographics
  • Online grocery and the rise of ecommerce
Read report

Hootsuite

#marketing #social

  • The race to ROI: Social bridges the gap to a new customer experience
  • Silence is golden: Brands find their place in the conversation
  • Way more than OK: A generation ignored by digital marketers booms on social
  • Do I know you? Tying engagement to identity gives advanced marketers new momentum
  • The perils (and promise) of purpose: Bold brands start in the boardroom, not the front lines of social
Read report

Atos Journey 2024

#business #consumer #marketing #social #tech

  • The need for rebalancing
  • Power requires responsibility
  • The influencers and journey of Purpose
  • Socio-economic AI
  • Digitally-enabled precision healthcare
  • Smart grid 2.0
  • Ecosystems of trust
  • Extreme personalization
  • Ethical design of intelligent systems
  • Invisible security
Read report

bazaarVoice

#consumer #marketing #social

  • Everything is e-commerce
  • Consumers are buying from socially responsible brands
  • Social media is about more than memes and selfies
  • Value > cost
  • Product sampling is more lucrative than ever
Read report

JWT The Future 100

#consumer #creative #culture #innovations #social #tech

  • Rewilding
  • Stratospheric tech
  • Multigenerational travel
  • Ethical scoreboard
  • Antimicrobial packaging
  • Science-backed brands
  • Escapist retail
  • At-home empires
  • Calmtainment
  • Unbiased banking
Read report

HubSpot

#consumer #content #marketing #social

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital
Read report

2020

Carats

#marketing #social

  • Colliding Ecosystems
  • From Platforms to Producers
  • What’s Yours is Mine
  • Invisible Money
  • Life is just a (Video) Game
  • Play it Your Way
  • Cookie Cutters
  • Dark(er) Social
  • Post-Production Advertising
  • The Age of Addressable TV
Read report

Hubspot Social Media Trends for 2020

#social #marketing

  • Defining What’s Relevant, Or Just A Fair-Weather Trend
  • TikTok Will Be Part Of Your Marketing Strategy
  • Social Media Wellness Will Be An Essential Part Of Your Consumer Engagement
  • You Will Harness The Power Of Data Privacy And Rein In Fake News
  • AR & VR Will Be Used Effectively In Your Marketing
  • You Will Use Artificial Intelligence, And Love It!
  • Generation Z Will Only Engage If You Pivot Your Strategy
  • Your Influencer Marketing Will Go Small To Go Big
  • You Will Invest In User-Generated Content
Read report

Facebook IQ

#social #content

  • Acting greener
  • Changing the channel
  • Getting hands-on
  • Going back to basics
  • Making everyday moments special
Read report