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Horizon
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Top Reporters
Top Trends
2020
Springwise Retail Trend
- Beyond Digital Frontiers Into Transcendent Retail
- Sonic-Branding #ASMR
- Civic Marketing
- Shopping By Values
- Social “Me-tail”
- Anti-Excess Consumerism – The New Norm
- Nomadic Retail
- Gal-to-Gal: Your Branded best Friend
- Hyper-Personalized Products
Deloitte Global Marketing Trends
- Purpose is everything
- Paying down experience debt
- Fusion is the new business blend
- Are you a trust buster or builder?
- The amplification of consumer participation
- Valuing your most important asset— talent
- Diffusing agility across the organization
Edelman Digital
- Listen up: the rise of the audio influencer
- Going steady: from influencer to ambassador
- In authenticity we trust: get real or get lost
- Almost famous: the power of micro & nano — influencers
- Checkout on instagram: ecommerce checks in
- Influencer authentication: demanding transperancy
- Pay to play: amplification is now a must have
- Proving influencer impact: the great ROI debate
- Top of mind: data privacy
- Marketing to gen Z: community and conversation come together
Fjord Trends 2020
- Many faces of growth
- Money changers
- Walking barcodes
- Liquid people
- Designing intelligence
- Digital doubles
- Life-centered design
Adobe Digital Trends
- Digital Inequality
- Putting The Customer In Context
- Cultural Transformation
- Consumer Data Management Defines Our Digital Future
- AI Gets Marketers Back Into Marketing
JWT The Future 100
#culture #marketing #innovations
- The new neighborhood
- Sentient tech
- Biocontributive travel
- Original content economy
- Regenerative farming revolution
- Microbiome beauty
- Uninterrupted commerce
- Biodata services
- Digital spas
- Branded payments
PSFK Future of Retail
- Personal Utility
- Historical Profiles to Real-Time Conversations
- Targeted ADs to Personal Portals
- Data Personalization to Data Partnerships
- Responsive Storefronts to Anywhere Stores
- Retail Experiences to Shopper Utility
Carats
- Colliding Ecosystems
- From Platforms to Producers
- What’s Yours is Mine
- Invisible Money
- Life is just a (Video) Game
- Play it Your Way
- Cookie Cutters
- Dark(er) Social
- Post-Production Advertising
- The Age of Addressable TV
Landor Trend Watch
- Do androids dream of electric sheep?
- Fifth generation brand opportunities
- Digital platforms have a brand blind spot
- The age of small data
- How to brand the customer experience
- Story telling becomes story doing
- What the workplace says about your brand
- It pays to be good
- Don’t build a brand, build a community
Deloitte Global Powers of Retailing 2020
- The Top 10 list continued to be dominated by American companies
- Europe has the highest number of Top 250 retailers
- European retailers remain the most globally active
- FMCG continues to be the largest product sector
- E-commerce is driving high retail revenue growth among Fastest 50 companies
Hubspot Social Media Trends for 2020
- Defining What’s Relevant, Or Just A Fair-Weather Trend
- TikTok Will Be Part Of Your Marketing Strategy
- Social Media Wellness Will Be An Essential Part Of Your Consumer Engagement
- You Will Harness The Power Of Data Privacy And Rein In Fake News
- AR & VR Will Be Used Effectively In Your Marketing
- You Will Use Artificial Intelligence, And Love It!
- Generation Z Will Only Engage If You Pivot Your Strategy
- Your Influencer Marketing Will Go Small To Go Big
- You Will Invest In User-Generated Content
Warc Toolkit
- Environmental concern is driving conscious consumerism
- Context is key as brands look for more from programmatic
- Marketers are reprioritising ‘long-term’ brand-building
- Consultancies and agencies converge on brand experience
- Data privacy remains a work in progress for most brands
IBM 2020 Marketing Trends
- Consumer shopping behavior has fundamentally changed
- Sustainability has reached a tipping point
- Values are as important as value
Future Today Laboratory
- Eco-logistics
- Everyteen TV
- Tourism Decelerated
- Modern Therapy
- Privacy Hardware
- Accessible Gaming
- Peer Platforms
- Civic Ads
- Pre-Loved Premium
- Discovery Dining
Google Consumer Insights
- Consumer journeys are becoming increasingly complex
- New media channels are emerging
- Satisfying immediacy is often more important than loyalty
- Traditional industries are transforming with digital
- Standards are being raised in privacy and digital wellbeing