Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

Carat

#consumer #marketing #tech

  • From FOMO to FOGO
  • The Donut Problem
  • Connected Lives
  • Respecting Privacy
  • The Great Divide
  • The Camera’s New Life
  • Screen-free Media
  • The Decade of Paid
  • Responsible Media
  • The Metaverse
  • Social screening
  • Connecting the Dots
Read report

Most Contagious

#marketing

  • Divide and Conquer?
  • Social Shopping
  • The Great Reset
  • Virtual Necessity
Read report

HubSpot

#consumer #content #marketing #social

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital
Read report

Fjord

#consumer #marketing

  • Collective displacement
  • Do it yourself innovation
  • Sweet teams are made of this
  • Interaction wanderlust
  • Liquid infrastructure
  • Empathy challenge
  • Rituals lost and found
Read report

WARC Toolkit Marketing trends

#consumer #marketing

  • Responding to recession
  • Staying effective in the age of e-commerce
  • Engaging at home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness
Read report

WARC Toolkit

#consumer #marketing

  • Responding to recession
  • Staying effective in the age of e-commerce
  • Engaging at-home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness
Read report

Kantar

#consumer #marketing

  • Audience behaviours, industry dynamics – stick or twist?
  • The boomerang subscriber
  • Ecommerce & media: friends or frenemies?
  • The audience in the stream
  • From activism to action
  • The social media dilemma
  • Creative context takes centre stage
  • Infused analytics
  • Tough cookies
  • Democratising data
Read report

PSFK Retail Trends Playbook

#consumer #data #marketing

  • Personalize Interactions
  • Deliver Proactive Service & Support
  • Provide 360-Degree Customer Profiles
  • Embed Intelligent Assistance
  • Build A Connected Organization
  • Build Agile Inventory & Operations
  • Synchronize Digital And Physical
  • Leverage Real-Time Innovation
Read report

Deloitte Global Marketing Trends

#consumer #marketing

  • Purpose: Built to flourish
  • Agility: Changing the playbook
  • Human Experience: Know thyself
  • Trust: The promises we keep – or don't
  • Participation: A two-way street
  • Fusion: The new ecosystem
  • Talent: Marketers disrupted
Read report

Forrester Predictions 2021

#consumer #data #marketing

  • Consumers compelled toward escapism
  • CMOs reinvent themselves and their teams
  • CX leaders renovate, not just decorate
  • CIOs lead the bold disruptors
  • COVID-19 changes leadership and hiring practices forever
  • With more employee data comes opportunity — but also legal risk
  • Remote work drives uptick in insider threats
  • Workplace automation and AI are here to stay
  • Digital pathways bring B2B marketers closer to buyers
  • B2B sellers deepen buyer relationships with help from AI
  • Cloud takes center stage in pandemic recovery
  • Edge is the new cloud
Read report

2020

Springwise Retail Trend

#marketing

  • Beyond Digital Frontiers Into Transcendent Retail
  • Sonic-Branding #ASMR
  • Civic Marketing
  • Shopping By Values
  • Social “Me-tail”
  • Anti-Excess Consumerism – The New Norm
  • Nomadic Retail
  • Gal-to-Gal: Your Branded best Friend
  • Hyper-Personalized Products
Read report

Deloitte Global Marketing Trends

#marketing #consumer

  • Purpose is everything
  • Paying down experience debt
  • Fusion is the new business blend
  • Are you a trust buster or builder?
  • The amplification of consumer participation
  • Valuing your most important asset— talent
  • Diffusing agility across the organization
Read report

Edelman Digital

#marketing

  • Listen up: the rise of the audio influencer
  • Going steady: from influencer to ambassador
  • In authenticity we trust: get real or get lost
  • Almost famous: the power of micro & nano — influencers
  • Checkout on instagram: ecommerce checks in
  • Influencer authentication: demanding transperancy
  • Pay to play: amplification is now a must have
  • Proving influencer impact: the great ROI debate
  • Top of mind: data privacy
  • Marketing to gen Z: community and conversation come together
Read report