All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Kelton
- Refresh the Foundational Insights Driving Your Brand Strategy
- Evolve The Way Your Brand Looks, Talks, and Acts
- Center Your Analytics Around Your Consumers
- Listen to (and Analyze) Real Consumer Conversations
- Seamlessly Integrate Digital and Traditional Qualitative Research Methods
- Throw Away Your Old Assumptions — and Innovate Your Insights Strategy
- Envision the Long-Term Again
- Gain a Deeper Understanding of the Customer Journey to Differentiate Your CX
- Optimize Digital Touchpoints — They’re Your Brand’s Lifeblood
- Boost Your Brand’s Loyalty (and Tech Stack)
- Invest in Visual Content that Resonates with Your MVPs
- Lean In to Earned Media Coverage
Foresight Factory
- Fantastical Fun
- Retrospective Resolution
- Planning Prowess
- Power of Now
- Social Wellness
- Presence-Free Living
- Local Allure
- Building Resilience
- The Stakeholder Consumer
Mindshare
#consumer #marketing #social #tech
- Digital Lifelines
- Mindful Media
- Shoppable Media
- Real or Replica
- Game On
- Gat Snappy
- Access all Areas
- Home Sweet Home
- OM5G
- Proximity 2.0
- The Cookie Crumbles
Trend Hunter
#consumer #culture #innovations #marketing #tech
- Smart Hygiene
- Emergency Support
- Delivery Acquisitions
- Live E-Commerce
- Eco Flooring
- P2P Support
- Reusable Care
- Remote Monitoring
- Antimicrobial Extension
- Millennial Move
Guardian
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
B2C Digital Marketing Trends
#consumer #content #marketing #social
- Marketing Automation
- SMS Marketing
- User-Generated Content
- Revamped SEO due to new Google updates
- Social E-Commerce
Entrepreneur
- Pandemic-driven shifts can be a permanent change for the better
- Take advantage of advances in automation to build your brand and inspire your creative
- Showcase yourself to showcase your business
- Embrace your community
- Looking ahead to 2021 and Main Street 2.0
IBM Marketing Trends
- Agility in advertising is paramount
- The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
- To prepare for a cookieless world, we should look beyond one-off solutions
- Enter AI-powered advertising
Facebook IQ
- Awareness Becomes Action
- The Joy of Reading
- Beyond the Textbook
- Grow Your Own
- Casual Culture
- Hardworking Homes
- Expanding Connection
- Neo Banking
- Hybrid Shopping
- Digital Art for All
- Personalizing Fashion
- Old Wheels, New Tricks
The Next Scoop
- We’re reorienting our living spaces
- Local is Lekker
- Simple pleasures beyond guilty pleasures
- Fitness and health are on a winning streak
- Intense focus on brands that do good
- Apps are becoming ever more present in our lives
- Accelerated checkout is non-negotiable
- Email marketing still delivers a strong return on investment
- eCommerce continues to rise
CMO by Adobe Digital Marketing Trends
- More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
- A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
- Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
- Building content marketing agility to feed a non-linear and always evolving digital customer journey
- A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
- No time to rest in 2021: Digital marketing trends aplenty
Fortune
#consumer #culture #marketing #tech
- Markets: Wall Street and reality remain out of whack
- Politics: Washington, same but different
- Tech: The shadowy valley
- Global: BoJo’s Brexit and China’s vaccines
- Health: The pandemic has forever changed public health
- Culture: Delayed Gratificatio
W2O Marketing Analytics Trends
- Time to Re-Introduce Yourself
- It’s About the “How”
- Data/Analytics/Insights to Get Smarter about the Business (vs. Communications)
- Who is Your Focus?
- ESG is a Philosophy Not a Program
- Relevance Determines Sustainability, Efficacy
- Search is More Important to Identity than Your Website
- Corporate Communications Must “Own” the Corporate Story
- Corporate Positioning is More Important than Thought Leadership
- Employees Are Not an “Audience” but an Active Enabler
The Next Web Digital Trends
- Social media adoption surges
- Mobiles have become our ‘first’ screen
- Online time jumps
- Online search behaviors are changing
- A multi-device strategy is still essential
- A more strategic approach to social media marketing
- Digging deeper into online audience demographics
- Online grocery and the rise of ecommerce
Posterscope
- The Local Know-How
- The Enhanced Reality
- The Bridge Between Worlds
- The New Canvas
- The On/Off Switch
- The Green Revolution