All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Carat
- From FOMO to FOGO
- The Donut Problem
- Connected Lives
- Respecting Privacy
- The Great Divide
- The Camera’s New Life
- Screen-free Media
- The Decade of Paid
- Responsible Media
- The Metaverse
- Social screening
- Connecting the Dots
HubSpot
#consumer #content #marketing #social
- Brands will continue to take a less is more posting approach
- Content value will beat production quality
- Conversational marketing will change its tone
- Consumers will crave snackable content
- Video will continue to take center stage
- More brands will go live
- Social media platforms could double as shopping channels
- Users will embrace gaming and VR
- Authenticity will be vital
Fjord
- Collective displacement
- Do it yourself innovation
- Sweet teams are made of this
- Interaction wanderlust
- Liquid infrastructure
- Empathy challenge
- Rituals lost and found
WARC Toolkit Marketing trends
- Responding to recession
- Staying effective in the age of e-commerce
- Engaging at home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
WARC Toolkit
- Responding to recession
- Staying effective in the age of e-commerce
- Engaging at-home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
Kantar
- Audience behaviours, industry dynamics – stick or twist?
- The boomerang subscriber
- Ecommerce & media: friends or frenemies?
- The audience in the stream
- From activism to action
- The social media dilemma
- Creative context takes centre stage
- Infused analytics
- Tough cookies
- Democratising data
PSFK Retail Trends Playbook
- Personalize Interactions
- Deliver Proactive Service & Support
- Provide 360-Degree Customer Profiles
- Embed Intelligent Assistance
- Build A Connected Organization
- Build Agile Inventory & Operations
- Synchronize Digital And Physical
- Leverage Real-Time Innovation
Deloitte Global Marketing Trends
- Purpose: Built to flourish
- Agility: Changing the playbook
- Human Experience: Know thyself
- Trust: The promises we keep – or don't
- Participation: A two-way street
- Fusion: The new ecosystem
- Talent: Marketers disrupted
Forrester Predictions 2021
- Consumers compelled toward escapism
- CMOs reinvent themselves and their teams
- CX leaders renovate, not just decorate
- CIOs lead the bold disruptors
- COVID-19 changes leadership and hiring practices forever
- With more employee data comes opportunity — but also legal risk
- Remote work drives uptick in insider threats
- Workplace automation and AI are here to stay
- Digital pathways bring B2B marketers closer to buyers
- B2B sellers deepen buyer relationships with help from AI
- Cloud takes center stage in pandemic recovery
- Edge is the new cloud
2020
Springwise Retail Trend
- Beyond Digital Frontiers Into Transcendent Retail
- Sonic-Branding #ASMR
- Civic Marketing
- Shopping By Values
- Social “Me-tail”
- Anti-Excess Consumerism – The New Norm
- Nomadic Retail
- Gal-to-Gal: Your Branded best Friend
- Hyper-Personalized Products
Deloitte Global Marketing Trends
- Purpose is everything
- Paying down experience debt
- Fusion is the new business blend
- Are you a trust buster or builder?
- The amplification of consumer participation
- Valuing your most important asset— talent
- Diffusing agility across the organization
Edelman Digital
- Listen up: the rise of the audio influencer
- Going steady: from influencer to ambassador
- In authenticity we trust: get real or get lost
- Almost famous: the power of micro & nano — influencers
- Checkout on instagram: ecommerce checks in
- Influencer authentication: demanding transperancy
- Pay to play: amplification is now a must have
- Proving influencer impact: the great ROI debate
- Top of mind: data privacy
- Marketing to gen Z: community and conversation come together