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Horizon
Tags
Top Reporters
Top Trends
2021
Trend Hunter
#consumer #culture #innovations #marketing #tech
- Smart Hygiene
- Emergency Support
- Delivery Acquisitions
- Live E-Commerce
- Eco Flooring
- P2P Support
- Reusable Care
- Remote Monitoring
- Antimicrobial Extension
- Millennial Move
Guardian
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
B2C Digital Marketing Trends
#consumer #content #marketing #social
- Marketing Automation
- SMS Marketing
- User-Generated Content
- Revamped SEO due to new Google updates
- Social E-Commerce
Entrepreneur
- Pandemic-driven shifts can be a permanent change for the better
- Take advantage of advances in automation to build your brand and inspire your creative
- Showcase yourself to showcase your business
- Embrace your community
- Looking ahead to 2021 and Main Street 2.0
IBM Marketing Trends
- Agility in advertising is paramount
- The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
- To prepare for a cookieless world, we should look beyond one-off solutions
- Enter AI-powered advertising
Facebook IQ
- Awareness Becomes Action
- The Joy of Reading
- Beyond the Textbook
- Grow Your Own
- Casual Culture
- Hardworking Homes
- Expanding Connection
- Neo Banking
- Hybrid Shopping
- Digital Art for All
- Personalizing Fashion
- Old Wheels, New Tricks
The Next Scoop
- We’re reorienting our living spaces
- Local is Lekker
- Simple pleasures beyond guilty pleasures
- Fitness and health are on a winning streak
- Intense focus on brands that do good
- Apps are becoming ever more present in our lives
- Accelerated checkout is non-negotiable
- Email marketing still delivers a strong return on investment
- eCommerce continues to rise
CMO by Adobe Digital Marketing Trends
- More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
- A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
- Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
- Building content marketing agility to feed a non-linear and always evolving digital customer journey
- A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
- No time to rest in 2021: Digital marketing trends aplenty
Fortune
#consumer #culture #marketing #tech
- Markets: Wall Street and reality remain out of whack
- Politics: Washington, same but different
- Tech: The shadowy valley
- Global: BoJo’s Brexit and China’s vaccines
- Health: The pandemic has forever changed public health
- Culture: Delayed Gratificatio
W2O Marketing Analytics Trends
- Time to Re-Introduce Yourself
- It’s About the “How”
- Data/Analytics/Insights to Get Smarter about the Business (vs. Communications)
- Who is Your Focus?
- ESG is a Philosophy Not a Program
- Relevance Determines Sustainability, Efficacy
- Search is More Important to Identity than Your Website
- Corporate Communications Must “Own” the Corporate Story
- Corporate Positioning is More Important than Thought Leadership
- Employees Are Not an “Audience” but an Active Enabler
The Next Web Digital Trends
- Social media adoption surges
- Mobiles have become our ‘first’ screen
- Online time jumps
- Online search behaviors are changing
- A multi-device strategy is still essential
- A more strategic approach to social media marketing
- Digging deeper into online audience demographics
- Online grocery and the rise of ecommerce
Posterscope
- The Local Know-How
- The Enhanced Reality
- The Bridge Between Worlds
- The New Canvas
- The On/Off Switch
- The Green Revolution
Hootsuite
- The race to ROI: Social bridges the gap to a new customer experience
- Silence is golden: Brands find their place in the conversation
- Way more than OK: A generation ignored by digital marketers booms on social
- Do I know you? Tying engagement to identity gives advanced marketers new momentum
- The perils (and promise) of purpose: Bold brands start in the boardroom, not the front lines of social
Edelman Trust Barometr
#business #consumer #marketing
- Pandemic Puts Trust to the Test
- Pandemic Further Fuels Fears
- Crisis of Leadership
- Raging Infodemic Feeds Mistrust
- High Stakes for Public Health and the Economy
- A New Mandate for Business
Atos Journey 2024
#business #consumer #marketing #social #tech
- The need for rebalancing
- Power requires responsibility
- The influencers and journey of Purpose
- Socio-economic AI
- Digitally-enabled precision healthcare
- Smart grid 2.0
- Ecosystems of trust
- Extreme personalization
- Ethical design of intelligent systems
- Invisible security