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What is trend?
Crush introduction into trendwatching in 5 min
Horizon
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Top Reporters
Top Trends
2020
GlobalWebIndex
#data #tech #culture #innovations
- What’s up, doc?
- Privacy in a cashless future
- Can I speak to a human please?
- The reinvention of retail
- Data is the new jet fuel
- Out with the new, in with the old
- Commerce at the crossroads
- Two can play at that game
JWT The Future 100
#culture #marketing #innovations
- The new neighborhood
- Sentient tech
- Biocontributive travel
- Original content economy
- Regenerative farming revolution
- Microbiome beauty
- Uninterrupted commerce
- Biodata services
- Digital spas
- Branded payments
sparks & honey: Precision Consumer 2030
- Nutrition Genomics for Disease Prevention
- Gene-Editing as Proactive Care
- Consciousness Training
- Virtual Skills
- Predictive Retail
- Self-analysis via Tech
- Earth-First
- Biometrics for Verification
Trend Hunter
- P2P Advice
- Adventure Viewing
- Gamified Stay
- Behavioral Installation
- First-Time Empowerment
- Branded Podcasting
- Active Silence
- Genderless K-Pop
- Holographic Assistant
- Inclusive Design
Foresight Factory
#consumer #innovations #business
- Synthetic Society
- Sex Positive
- 360 Rewards
- Audiophilia
- Ownership Overhaul
- Acclimatise Now
- The Un(paid) Economy
- Micro Moments
- The Stakeholder Customer
- Meta Messaging
2019
JWT The Future 100
#culture #tech #marketing #innovations
- Culture: Instagram backlash.
- Tech & Innovation: Ethical internet.
- Travel & Hospitality: Gen Z travelers.
- Brands & Marketing: Inclusive design.
- Food & Drink: Clean comfort food.
- Beauty: Grotesque beauty.
- Retail: Outdoor immersion stores.
- Luxury: Woke luxury.
- Health: Empowering adolescence.
- Lifestyle: The cultural programmer.
Future Today Laboratory
#culture #creative #tech #innovations
- Beauty: Cosmetic Crusaders
- Drinks: Elevated Energy Drinks
- Fashion: Digital Gratification
- Food: Alt-agri Farms
- FinTech: Biometric Money
- Youth: Spirituality Paradox
- Health & Wellness: Fitness Furnishings
- Luxury: Inconspicuous Goods
- Retail: Last-mile Mobility
- Travel & Hospitality: Empowered Travel
Syneos Health Trend
- Radical Re-Organization
- Accelerating Evidence
- Relearning Launch
- Search for the Right Patients
- Demand for Decision-Driving Insights
- Rewired HCP
- Relieving Burden
- Value Puzzle
- System of One
- The New Top Talent
Mashable Tech Trends
- 5G gets real
- Google builds momentum in the smart home
- TVs go to 8K
- Health tech > fitness tech
- Laptops get more compact and start to leave Intel behind
- Self-driving cars get a support network
- AR grows by going niche
CES
- The age of virtual assistants
- Robots are craving for love
- Artificial intelligence is everywhere
- Devil is in detail
- Flexible gadgets
- Collaboration between companies
Fjord Trends
- Silence is gold
- The last straw?
- Data minimalism
- Ahead of the curb
- The inclusivity paradox
- Space odyssey
- Synthetic realities
IBM 2019 Marketing Trends
- Marketer 4.0: Emergence of the tech-savvy martecheter
- Director of marketing data becomes the hottest new role
- AI and machine learning make hyper-personalization a reality
- Digital marketing agencies transform into consulgencies
- GDPR helps marketers tighten up data hygiene and build more customer trust
- Agile marketing adoption accelerates, driving marketing outcomes and culture
- MarTech + AdTech finally together = the Holy Grail of Marketing
- Customer centricity will drive constant transformation
- In the emotion economy, purpose creates loyalty – what have you done for others lately?
IDM AI Trends
- Trust and transparency in AI decisions
- Extending AI outside the organization
- Making AI accessible for every employee in your company
- Hiring for a diversity of skills and perspectives
- Embracing change and adopting a first-mover mindset