Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2020

GlobalWebIndex

#data #tech #culture #innovations

  • What’s up, doc?
  • Privacy in a cashless future
  • Can I speak to a human please?
  • The reinvention of retail
  • Data is the new jet fuel
  • Out with the new, in with the old
  • Commerce at the crossroads
  • Two can play at that game
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JWT The Future 100

#culture #marketing #innovations

  • The new neighborhood
  • Sentient tech
  • Biocontributive travel
  • Original content economy
  • Regenerative farming revolution
  • Microbiome beauty
  • Uninterrupted commerce
  • Biodata services
  • Digital spas
  • Branded payments
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sparks & honey: Precision Consumer 2030

#consumer #innovations

  • Nutrition Genomics for Disease Prevention
  • Gene-Editing as Proactive Care
  • Consciousness Training
  • Virtual Skills
  • Predictive Retail
  • Self-analysis via Tech
  • Earth-First
  • Biometrics for Verification
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Trend Hunter

#innovations

  • P2P Advice
  • Adventure Viewing
  • Gamified Stay
  • Behavioral Installation
  • First-Time Empowerment
  • Branded Podcasting
  • Active Silence
  • Genderless K-Pop
  • Holographic Assistant
  • Inclusive Design
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Foresight Factory

#consumer #innovations #business

  • Synthetic Society
  • Sex Positive
  • 360 Rewards
  • Audiophilia
  • Ownership Overhaul
  • Acclimatise Now
  • The Un(paid) Economy
  • Micro Moments
  • The Stakeholder Customer
  • Meta Messaging
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2019

JWT The Future 100

#culture #tech #marketing #innovations

  • Culture: Instagram backlash.
  • Tech & Innovation: Ethical internet.
  • Travel & Hospitality: Gen Z travelers.
  • Brands & Marketing: Inclusive design.
  • Food & Drink: Clean comfort food.
  • Beauty: Grotesque beauty.
  • Retail: Outdoor immersion stores.
  • Luxury: Woke luxury.
  • Health: Empowering adolescence.
  • Lifestyle: The cultural programmer.
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Future Today Laboratory

#culture #creative #tech #innovations

  • Beauty: Cosmetic Crusaders
  • Drinks: Elevated Energy Drinks
  • Fashion: Digital Gratification
  • Food: Alt-agri Farms
  • FinTech: Biometric Money
  • Youth: Spirituality Paradox
  • Health & Wellness: Fitness Furnishings
  • Luxury: Inconspicuous Goods
  • Retail: Last-mile Mobility
  • Travel & Hospitality: Empowered Travel
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Syneos Health Trend

#innovations

  • Radical Re-Organization
  • Accelerating Evidence
  • Relearning Launch
  • Search for the Right Patients
  • Demand for Decision-Driving Insights
  • Rewired HCP
  • Relieving Burden
  • Value Puzzle
  • System of One
  • The New Top Talent
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Mashable Tech Trends

#tech #innovations

  • 5G gets real
  • Google builds momentum in the smart home
  • TVs go to 8K
  • Health tech > fitness tech
  • Laptops get more compact and start to leave Intel behind
  • Self-driving cars get a support network
  • AR grows by going niche
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CES

#tech #innovations #culture

  • The age of virtual assistants
  • Robots are craving for love
  • Artificial intelligence is everywhere
  • Devil is in detail
  • Flexible gadgets
  • Collaboration between companies
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Fjord Trends

#culture #tech #innovations

  • Silence is gold
  • The last straw?
  • Data minimalism
  • Ahead of the curb
  • The inclusivity paradox
  • Space odyssey
  • Synthetic realities
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IBM 2019 Marketing Trends

#marketing #innovations

  • Marketer 4.0: Emergence of the tech-savvy martecheter
  • Director of marketing data becomes the hottest new role
  • AI and machine learning make hyper-personalization a reality
  • Digital marketing agencies transform into consulgencies
  • GDPR helps marketers tighten up data hygiene and build more customer trust
  • Agile marketing adoption accelerates, driving marketing outcomes and culture
  • MarTech + AdTech finally together = the Holy Grail of Marketing
  • Customer centricity will drive constant transformation
  • In the emotion economy, purpose creates loyalty – what have you done for others lately?
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