#consumer #email #marketing
- Commerce through email will become vital to brands
- E-commerce and other departments will need to work together more closely
- E-commerce will focus on continued engagement
- Credibility points throughout the buyer's journey are now assumed
- Personalizing and humanizing your brand will be a differentiating factor
- The skills needed to excel in e-commerce are evolving
- Voice search is starting to be a bigger factor
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