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2019
The Next Scoop 2019 Email Marketing Trends
- Personalization Means Relevance
- The Implementation of AI Helps You Stand Out
- Storytelling Engages your Audience
- The Rise of the Interactive Content
- Optimizing your Emails for Mobile Users is No Longer Optional
2018
Influence & Co
- Commerce through email will become vital to brands
- E-commerce and other departments will need to work together more closely
- E-commerce will focus on continued engagement
- Credibility points throughout the buyer's journey are now assumed
- Personalizing and humanizing your brand will be a differentiating factor
- The skills needed to excel in e-commerce are evolving
- Voice search is starting to be a bigger factor
Huffington Post 2018 Email Marketing Trends
- Interactive Emails
- Rise Of List Segmentation
- AI-Powered Email Marketing
- More Plain-Text Emails
- Mobile-First