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What is trend?
Crush introduction into trendwatching in 5 min
Horizon
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Top Trends
2021
Depositphotos Visual Trends
- Symbols of Optimism
- Wellness first
- Solace in nature
- Virtual empathy
- Authenticity 2.0
- Cinematic Aesthetics
- Snackable Video
- Audiovisual Sync
- Gamified by Design
Merehead Web Design Trends
- Dark website interface
- Variable web fonts 2.0
- Unusual screen scrolling
- Realistic and bright 3D animation
- Video as the main design element
- Imperfections that add personality
- Voice User Interface (VUI)
- Ultra-minimalist navigation
- Layers, shadows, and floating elements
- Gradient color schemes
Future Today Laboratory
- Ancestral Beauty
- Urban Wellness Futures
- Future-proof Packaging
- Urban Farm Futures
- Neighbourhood Tourism
- Resilient Residences
- Deadstock Designers
- Consumer Surveillance
- Low-impact Interfaces
- Activism Gaming
Adobe Digital Trends
- Digital, Unpredictable and Easy to Lose
- 2020 Proved the Customer Experience (CX) Proposition
- The Customer Pulled Marketing into the Boardroom
- Bring Your Own Office
- Remote Work, Culture and Competition for Digital Talent
- Jump Two of the Three Top Barriers to Great Digital Experience
- Changeable Times Demand Flexible Technologies
- Opportunity in Emerging Capabilities
- Experience Runs on Transparency and Trust
- The Acronym for 2021 is MOPS
Dezeen
- Social-distancing design
- Mouth-controlled technology
- Latex fashion
- Everything IKEA
- Space exploration
- Virtual fashion
- New London Fabulous
- Products made from waste material
- Face masks and shields
- DIY healthcare products
2020
Pinterest 100
- Beyond Binary
- Conscious consumption
- Finding balance
- Home hub
- Internationally inspired
- Pampered pets
- Responsible travel
- Re-wilding
- Space everything
- 90s rerun
Adobe Stock Creative Trends
- All Ages Welcome
- Express Yourself
- Makeup is Not a Mask
- From Me to We
- Handmade Humanism
- Art Deco Updates
- Semi-Surreal
- Modern Gothic
- Environmental Documentary
- Movement Response
- Liquid Abstract
- Neon Glow
The Next Web: Web Design Trends
- Text-only heroes
- Involved illustrations
- Vintage-inspired colors and typography
- Black and white
- Dominating grids meet cards
- Outlined typography
- Massive font sizes
- Geometric shapes and patterns
- User-triggered animations
- Trendy color schemes make their way to websites
2019
World's Global Style Network
- Matte Black
- Hiking is the New Yoga
- Multitasking Mirrors
- Beyond Meat
- The New Formal
- Inside Our Beauty
- The Gladiator Sandal
- Seasonal Versatility
- Animal Alternatives
Depositphotos Visual Trends
- The Era of Personalization
- Creative Provocation
- Nostalgic Flashback
- Embracing Art History
- First Global Aesthetic
- Adding Layers of Interaction
- 3D Design Transition
- Minimalism Gets Philosophical
- New Wave of Environmental Awareness
Adobe Stock: The Visual Trend
- Natural Instincts
- Creative Democracy
- Disruptive Expression
- Brand Stand