Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

Trend Hunter

#consumer #culture #innovations #marketing #tech

  • Smart Hygiene
  • Emergency Support
  • Delivery Acquisitions
  • Live E-Commerce
  • Eco Flooring
  • P2P Support
  • Reusable Care
  • Remote Monitoring
  • Antimicrobial Extension
  • Millennial Move
Read report

Visual Capitalist

#business #culture #tech

  • ESG reaches a tipping point
  • China has a strong 2021
  • A souring outlook on SPACs
  • Brands must be authentic and values-driven
  • A great rethinking of office life is underway
  • Individuals and employers start taking wellness seriously
  • Big Tech backlash continues
Read report

Guardian

#consumer #culture #marketing

  • Universal work from home policies
  • End of the open-plan office
  • Digital commutes and forced mindfulness
  • Carbon labelling for consumer goods
  • Cashless biometric payments
  • Live shopping outside China
  • Climate migration
  • Rewilding
  • Breakdown of traditional education paths
  • Mushroom mania
  • Ultra spicy is the new umami
Read report

App Store Best of 2020

#culture #social

  • Helpfulness
  • Connecting Families
  • Leading the Classroom
  • Reinventing Play
  • Making a Difference
  • Practicing Self-Care
Read report

IKEA Live at Home

#culture

  • Home more than met our needs
  • Home became our sanctuary
  • How we got closer to home
  • Things were more challenging for som
Read report

GlobalWebIndex

#consumer #culture #data

  • There’s no place like home
  • All work and no play
  • More than lockdown blues
  • It’s a kindness magic
  • A green awakening
  • Coming of age
  • The digital storefront
  • Data for good
Read report

Fortune

#consumer #culture #marketing #tech

  • Markets: Wall Street and reality remain out of whack
  • Politics: Washington, same but different
  • Tech: The shadowy valley
  • Global: BoJo’s Brexit and China’s vaccines
  • Health: The pandemic has forever changed public health
  • Culture: Delayed Gratificatio
Read report

Mintel

#consumer #culture #tech

  • Health Undefined
  • Collective Empowerment
  • Priority Shift
  • Coming Together
  • Virtual Lives
  • Sustainable Spaces
  • Digital Dilemmas
Read report

Forbes

#business #consumer #culture #data #tech

  • Work from Home. . .For Real!
  • Data as an Asset
  • Business Model Innovation
  • Automation
  • Decentralized Finance
  • Virtual Interfaces
  • Going from Global to Local
  • Purposeful & Meaningful
  • Sustainability
  • Social Engagement
Read report

JWT The Future 100

#consumer #creative #culture #innovations #social #tech

  • Rewilding
  • Stratospheric tech
  • Multigenerational travel
  • Ethical scoreboard
  • Antimicrobial packaging
  • Science-backed brands
  • Escapist retail
  • At-home empires
  • Calmtainment
  • Unbiased banking
Read report

Pinterest 100

#consumer #content #culture

  • Nomad normal
  • Invest in rest
  • Epic charcuterie
  • Japandi aesthetic
  • Up clothes and personal
  • Rainbrows
  • Not-so-furry friends
  • Little moments of big love
  • Bet on yourself
  • Digital decor
Read report

WSGN

#consumer #content #culture #design

  • Chickenless Eggs
  • A.I. Aqua
  • Genuinfluencers
  • Jeck Masks
  • Digisexuality
  • Mycelium
  • The Circular Runner
  • Molecular Sips
  • From CBD to CDN
  • Robot Pets
Read report

TrendWatching

#consumer #culture #innovations #tech

  • 15-minute cities
  • Pandemoment
  • Designed for wellbeing
  • Virtually grounded
  • Old spice
  • Plant-ed
  • Systemic justice
  • Transcycling
  • Robo-roaming
Read report