Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2020

GlobalWebIndex

#data #tech #culture #innovations

  • What’s up, doc?
  • Privacy in a cashless future
  • Can I speak to a human please?
  • The reinvention of retail
  • Data is the new jet fuel
  • Out with the new, in with the old
  • Commerce at the crossroads
  • Two can play at that game
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Fjord Trends 2020

#culture #marketing #tech

  • Many faces of growth
  • Money changers
  • Walking barcodes
  • Liquid people
  • Designing intelligence
  • Digital doubles
  • Life-centered design
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JWT The Future 100

#culture #marketing #innovations

  • The new neighborhood
  • Sentient tech
  • Biocontributive travel
  • Original content economy
  • Regenerative farming revolution
  • Microbiome beauty
  • Uninterrupted commerce
  • Biodata services
  • Digital spas
  • Branded payments
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Fortune

#consumer #culture

  • The next recession won't be as bad
  • Central banks push for greener business
  • Negative interest rates go mainstrea
  • Protesters' new tools
  • Piracy makes a comeback
  • More hardware indies get acquired
  • A second Arab Spring will emerge
  • Lion economies start roaring
  • Flappers and jazz
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Pinterest 100

#culture #design #content

  • Beyond Binary
  • Conscious consumption
  • Finding balance
  • Home hub
  • Internationally inspired
  • Pampered pets
  • Responsible travel
  • Re-wilding
  • Space everything
  • 90s rerun
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BBC Food Trends

#culture

  • Low-sugar chocolate
  • Food halls
  • Local, seasonal 2.0
  • Shopping unpacked
  • Attack of the bar snacks
  • The unstoppable rise of plant food
  • Munch-ester
  • Pea milk
  • Frozen food hotting up
  • Japanorama
  • Gut feeling
  • Adult ice cream
  • 2020's essential ingredients: black tahini, fenugreek seeds, inulin
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Mintel Global Consumer Trends 2030

#consumer #tech #culture

  • Wellbeing: seeking physical and mental wellness
  • Surroundings: feeling connected to the external environment
  • Technology: finding solutions through technology in the physical and digital worlds
  • Rights: feeling respected, protected, and supported
  • Identity: understanding and expressing oneself and one’s place in society
  • Value: finding tangible, measurable benefits from investments
  • Experiences: seeking and discovering stimulation
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Future Today Laboratory

#marketing #culture

  • Eco-logistics
  • Everyteen TV
  • Tourism Decelerated
  • Modern Therapy
  • Privacy Hardware
  • Accessible Gaming
  • Peer Platforms
  • Civic Ads
  • Pre-Loved Premium
  • Discovery Dining
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Twitter Cultural Insights

#culture #consumer

  • Well Being
  • Everyday Wonder
  • One Planet
  • Creator Culture
  • Tech Life
  • My Identity
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Ford 2020 Trends

#consumer #culture

  • All alone
  • Great expectations
  • Identity matters
  • Call to stand
  • Below the surface
  • The second time around
  • The green paradox
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2019

JWT The Future 100

#culture #tech #marketing #innovations

  • Culture: Instagram backlash.
  • Tech & Innovation: Ethical internet.
  • Travel & Hospitality: Gen Z travelers.
  • Brands & Marketing: Inclusive design.
  • Food & Drink: Clean comfort food.
  • Beauty: Grotesque beauty.
  • Retail: Outdoor immersion stores.
  • Luxury: Woke luxury.
  • Health: Empowering adolescence.
  • Lifestyle: The cultural programmer.
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World's Global Style Network

#design #culture

  • Matte Black
  • Hiking is the New Yoga
  • Multitasking Mirrors
  • Beyond Meat
  • The New Formal
  • Inside Our Beauty
  • The Gladiator Sandal
  • Seasonal Versatility
  • Animal Alternatives
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Future Today Laboratory

#culture #creative #tech #innovations

  • Beauty: Cosmetic Crusaders
  • Drinks: Elevated Energy Drinks
  • Fashion: Digital Gratification
  • Food: Alt-agri Farms
  • FinTech: Biometric Money
  • Youth: Spirituality Paradox
  • Health & Wellness: Fitness Furnishings
  • Luxury: Inconspicuous Goods
  • Retail: Last-mile Mobility
  • Travel & Hospitality: Empowered Travel
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