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Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Trend Hunter
#consumer #culture #innovations #marketing #tech
- Smart Hygiene
- Emergency Support
- Delivery Acquisitions
- Live E-Commerce
- Eco Flooring
- P2P Support
- Reusable Care
- Remote Monitoring
- Antimicrobial Extension
- Millennial Move
Visual Capitalist
- ESG reaches a tipping point
- China has a strong 2021
- A souring outlook on SPACs
- Brands must be authentic and values-driven
- A great rethinking of office life is underway
- Individuals and employers start taking wellness seriously
- Big Tech backlash continues
Guardian
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
App Store Best of 2020
- Helpfulness
- Connecting Families
- Leading the Classroom
- Reinventing Play
- Making a Difference
- Practicing Self-Care
IKEA Live at Home
- Home more than met our needs
- Home became our sanctuary
- How we got closer to home
- Things were more challenging for som
GlobalWebIndex
- There’s no place like home
- All work and no play
- More than lockdown blues
- It’s a kindness magic
- A green awakening
- Coming of age
- The digital storefront
- Data for good
Fortune
#consumer #culture #marketing #tech
- Markets: Wall Street and reality remain out of whack
- Politics: Washington, same but different
- Tech: The shadowy valley
- Global: BoJo’s Brexit and China’s vaccines
- Health: The pandemic has forever changed public health
- Culture: Delayed Gratificatio
Mintel
- Health Undefined
- Collective Empowerment
- Priority Shift
- Coming Together
- Virtual Lives
- Sustainable Spaces
- Digital Dilemmas
JWT The Future 100
#consumer #creative #culture #innovations #social #tech
- Rewilding
- Stratospheric tech
- Multigenerational travel
- Ethical scoreboard
- Antimicrobial packaging
- Science-backed brands
- Escapist retail
- At-home empires
- Calmtainment
- Unbiased banking
Pinterest 100
- Nomad normal
- Invest in rest
- Epic charcuterie
- Japandi aesthetic
- Up clothes and personal
- Rainbrows
- Not-so-furry friends
- Little moments of big love
- Bet on yourself
- Digital decor
TrendWatching
#consumer #culture #innovations #tech
- 15-minute cities
- Pandemoment
- Designed for wellbeing
- Virtually grounded
- Old spice
- Plant-ed
- Systemic justice
- Transcycling
- Robo-roaming