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What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Pinterest 100
- Nomad normal
- Invest in rest
- Epic charcuterie
- Japandi aesthetic
- Up clothes and personal
- Rainbrows
- Not-so-furry friends
- Little moments of big love
- Bet on yourself
- Digital decor
TrendWatching
#consumer #culture #innovations #tech
- 15-minute cities
- Pandemoment
- Designed for wellbeing
- Virtually grounded
- Old spice
- Plant-ed
- Systemic justice
- Transcycling
- Robo-roaming
2020
GlobalWebIndex
#data #tech #culture #innovations
- What’s up, doc?
- Privacy in a cashless future
- Can I speak to a human please?
- The reinvention of retail
- Data is the new jet fuel
- Out with the new, in with the old
- Commerce at the crossroads
- Two can play at that game
Fjord Trends 2020
- Many faces of growth
- Money changers
- Walking barcodes
- Liquid people
- Designing intelligence
- Digital doubles
- Life-centered design
JWT The Future 100
#culture #marketing #innovations
- The new neighborhood
- Sentient tech
- Biocontributive travel
- Original content economy
- Regenerative farming revolution
- Microbiome beauty
- Uninterrupted commerce
- Biodata services
- Digital spas
- Branded payments
Fortune
- The next recession won't be as bad
- Central banks push for greener business
- Negative interest rates go mainstrea
- Protesters' new tools
- Piracy makes a comeback
- More hardware indies get acquired
- A second Arab Spring will emerge
- Lion economies start roaring
- Flappers and jazz
Pinterest 100
- Beyond Binary
- Conscious consumption
- Finding balance
- Home hub
- Internationally inspired
- Pampered pets
- Responsible travel
- Re-wilding
- Space everything
- 90s rerun
BBC Food Trends
- Low-sugar chocolate
- Food halls
- Local, seasonal 2.0
- Shopping unpacked
- Attack of the bar snacks
- The unstoppable rise of plant food
- Munch-ester
- Pea milk
- Frozen food hotting up
- Japanorama
- Gut feeling
- Adult ice cream
- 2020's essential ingredients: black tahini, fenugreek seeds, inulin
Mintel Global Consumer Trends 2030
- Wellbeing: seeking physical and mental wellness
- Surroundings: feeling connected to the external environment
- Technology: finding solutions through technology in the physical and digital worlds
- Rights: feeling respected, protected, and supported
- Identity: understanding and expressing oneself and one’s place in society
- Value: finding tangible, measurable benefits from investments
- Experiences: seeking and discovering stimulation
Future Today Laboratory
- Eco-logistics
- Everyteen TV
- Tourism Decelerated
- Modern Therapy
- Privacy Hardware
- Accessible Gaming
- Peer Platforms
- Civic Ads
- Pre-Loved Premium
- Discovery Dining
Twitter Cultural Insights
- Well Being
- Everyday Wonder
- One Planet
- Creator Culture
- Tech Life
- My Identity
Ford 2020 Trends
- All alone
- Great expectations
- Identity matters
- Call to stand
- Below the surface
- The second time around
- The green paradox