Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

Future Today Laboratory

#consumer #creative #design

  • Ancestral Beauty
  • Urban Wellness Futures
  • Future-proof Packaging
  • Urban Farm Futures
  • Neighbourhood Tourism
  • Resilient Residences
  • Deadstock Designers
  • Consumer Surveillance
  • Low-impact Interfaces
  • Activism Gaming
Read report

Adobe Stock Visual Trends

#creative

  • Compassionate Collective
  • Mood-Boosting Colour
  • Comfort Zone
  • Breath of Fresh Air
Read report

Adobe Digital Trends

#consumer #creative #design

  • Digital, Unpredictable and Easy to Lose
  • 2020 Proved the Customer Experience (CX) Proposition
  • The Customer Pulled Marketing into the Boardroom
  • Bring Your Own Office
  • Remote Work, Culture and Competition for Digital Talent
  • Jump Two of the Three Top Barriers to Great Digital Experience
  • Changeable Times Demand Flexible Technologies
  • Opportunity in Emerging Capabilities
  • Experience Runs on Transparency and Trust
  • The Acronym for 2021 is MOPS
Read report

dentsu

#creative

  • The Virtual Experience Economy
  • The Real We
  • Human Contact-less
  • Me, Myself and AI
  • The Urgency of Allyship
Read report

Shutterstock Color Trends

#creative

  • Set Sail Champagne
  • Fortuna Gold
  • Tidewater Green
Read report

Dezeen

#creative #design #tech

  • Social-distancing design
  • Mouth-controlled technology
  • Latex fashion
  • Everything IKEA
  • Space exploration
  • Virtual fashion
  • New London Fabulous
  • Products made from waste material
  • Face masks and shields
  • DIY healthcare products
Read report

JWT The Future 100

#consumer #creative #culture #innovations #social #tech

  • Rewilding
  • Stratospheric tech
  • Multigenerational travel
  • Ethical scoreboard
  • Antimicrobial packaging
  • Science-backed brands
  • Escapist retail
  • At-home empires
  • Calmtainment
  • Unbiased banking
Read report

2020

Adobe Stock Creative Trends

#design #creative

  • All Ages Welcome
  • Express Yourself
  • Makeup is Not a Mask
  • From Me to We
  • Handmade Humanism
  • Art Deco Updates
  • Semi-Surreal
  • Modern Gothic
  • Environmental Documentary
  • Movement Response
  • Liquid Abstract
  • Neon Glow
Read report

WSGN: The Vision 2020

#creative #consumer

  • The DNA economy
  • The rise of EI
  • Brands will take a stand
  • The African creativity boom
  • Empower Up!
  • Code Create
  • Designing Emotion
Read report

2019

Future Today Laboratory

#culture #creative #tech #innovations

  • Beauty: Cosmetic Crusaders
  • Drinks: Elevated Energy Drinks
  • Fashion: Digital Gratification
  • Food: Alt-agri Farms
  • FinTech: Biometric Money
  • Youth: Spirituality Paradox
  • Health & Wellness: Fitness Furnishings
  • Luxury: Inconspicuous Goods
  • Retail: Last-mile Mobility
  • Travel & Hospitality: Empowered Travel
Read report

Depositphotos Visual Trends

#design #creative

  • The Era of Personalization
  • Creative Provocation
  • Nostalgic Flashback
  • Embracing Art History
  • First Global Aesthetic
  • Adding Layers of Interaction
  • 3D Design Transition
  • Minimalism Gets Philosophical
  • New Wave of Environmental Awareness
Read report