Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

Carat

#consumer #marketing #tech

  • From FOMO to FOGO
  • The Donut Problem
  • Connected Lives
  • Respecting Privacy
  • The Great Divide
  • The Camera’s New Life
  • Screen-free Media
  • The Decade of Paid
  • Responsible Media
  • The Metaverse
  • Social screening
  • Connecting the Dots
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HubSpot

#consumer #content #marketing #social

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital
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Panoramix Global

#consumer #tech

  • R.I.P. E Pluribus Unum
  • Our Common Ground
  • Taking Little Leaps
  • Whither The Natural World
  • Technology As Life Force
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Ericsson Consumer Trends 2030

#consumer

  • Body bots
  • Guardian angels
  • Community bots
  • Sustainability bots
  • Home officers
  • Explainers
  • Connectivity gofers
  • Baddie bots
  • Media creators
  • Bossy bots
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Pinterest 100

#consumer #content #culture

  • Nomad normal
  • Invest in rest
  • Epic charcuterie
  • Japandi aesthetic
  • Up clothes and personal
  • Rainbrows
  • Not-so-furry friends
  • Little moments of big love
  • Bet on yourself
  • Digital decor
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Fjord

#consumer #marketing

  • Collective displacement
  • Do it yourself innovation
  • Sweet teams are made of this
  • Interaction wanderlust
  • Liquid infrastructure
  • Empathy challenge
  • Rituals lost and found
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WARC Toolkit Marketing trends

#consumer #marketing

  • Responding to recession
  • Staying effective in the age of e-commerce
  • Engaging at home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness
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BMC Digital Transformation

#consumer #data #tech

  • 5G-enabled will soon be a necessity
  • Customer experience is driving DX
  • AI is both opportunity and concern
  • Talent battle is heating up
  • Sustainability is critical
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WSGN

#consumer #content #culture #design

  • Chickenless Eggs
  • A.I. Aqua
  • Genuinfluencers
  • Jeck Masks
  • Digisexuality
  • Mycelium
  • The Circular Runner
  • Molecular Sips
  • From CBD to CDN
  • Robot Pets
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WARC Toolkit

#consumer #marketing

  • Responding to recession
  • Staying effective in the age of e-commerce
  • Engaging at-home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness
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TrendWatching

#consumer #culture #innovations #tech

  • 15-minute cities
  • Pandemoment
  • Designed for wellbeing
  • Virtually grounded
  • Old spice
  • Plant-ed
  • Systemic justice
  • Transcycling
  • Robo-roaming
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Kantar

#consumer #marketing

  • Audience behaviours, industry dynamics – stick or twist?
  • The boomerang subscriber
  • Ecommerce & media: friends or frenemies?
  • The audience in the stream
  • From activism to action
  • The social media dilemma
  • Creative context takes centre stage
  • Infused analytics
  • Tough cookies
  • Democratising data
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Springwise Fashion & Beauty Trends

#consumer

  • Fashion & Beauty Trends
  • Live-streamed shows and influencers
  • Virtual shopping and ‘try-ons’
  • Cross-border collaborations
  • Fashion from upcycled plastic
  • Compostable couture
  • Touchless beauty
  • Social e-commerce
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PSFK Retail Trends Playbook

#consumer #data #marketing

  • Personalize Interactions
  • Deliver Proactive Service & Support
  • Provide 360-Degree Customer Profiles
  • Embed Intelligent Assistance
  • Build A Connected Organization
  • Build Agile Inventory & Operations
  • Synchronize Digital And Physical
  • Leverage Real-Time Innovation
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Deloitte Global Marketing Trends

#consumer #marketing

  • Purpose: Built to flourish
  • Agility: Changing the playbook
  • Human Experience: Know thyself
  • Trust: The promises we keep – or don't
  • Participation: A two-way street
  • Fusion: The new ecosystem
  • Talent: Marketers disrupted
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