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What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Kelton
- Refresh the Foundational Insights Driving Your Brand Strategy
- Evolve The Way Your Brand Looks, Talks, and Acts
- Center Your Analytics Around Your Consumers
- Listen to (and Analyze) Real Consumer Conversations
- Seamlessly Integrate Digital and Traditional Qualitative Research Methods
- Throw Away Your Old Assumptions — and Innovate Your Insights Strategy
- Envision the Long-Term Again
- Gain a Deeper Understanding of the Customer Journey to Differentiate Your CX
- Optimize Digital Touchpoints — They’re Your Brand’s Lifeblood
- Boost Your Brand’s Loyalty (and Tech Stack)
- Invest in Visual Content that Resonates with Your MVPs
- Lean In to Earned Media Coverage
Foresight Factory
- Fantastical Fun
- Retrospective Resolution
- Planning Prowess
- Power of Now
- Social Wellness
- Presence-Free Living
- Local Allure
- Building Resilience
- The Stakeholder Consumer
Further with Ford
- Pressure Points
- Time To Escape?
- The Company You Keep
- Minding The Gap
- Good Buy
- Traffic Detour
- Sustaining Sustainability
Mindshare
#consumer #marketing #social #tech
- Digital Lifelines
- Mindful Media
- Shoppable Media
- Real or Replica
- Game On
- Gat Snappy
- Access all Areas
- Home Sweet Home
- OM5G
- Proximity 2.0
- The Cookie Crumbles
NTT Future Disrupted
#business #consumer #innovations #tech
- All-photonics networks (APNs) will power global communications
- COVID-19 has made customer behaviours across all demographics more digitally focused
- Proactive and bold digital transformation is imperative, not a choice
- Distributed working scenarios will become the norm
- Cloud-based, on-demand platforms supporting remote working & client demand will need to be deployed – fast
- Artificial intelligence (AI) and machine learning (ML) will augment, not replace, people skills
Google Consumer Insights
- Creating control
- Bargaining for balance
- Cultivating connection
- Curating the home
- Acting on alluship
Trend Hunter
#consumer #culture #innovations #marketing #tech
- Smart Hygiene
- Emergency Support
- Delivery Acquisitions
- Live E-Commerce
- Eco Flooring
- P2P Support
- Reusable Care
- Remote Monitoring
- Antimicrobial Extension
- Millennial Move
Future Today Laboratory
- Ancestral Beauty
- Urban Wellness Futures
- Future-proof Packaging
- Urban Farm Futures
- Neighbourhood Tourism
- Resilient Residences
- Deadstock Designers
- Consumer Surveillance
- Low-impact Interfaces
- Activism Gaming
Guardian
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
B2C Digital Marketing Trends
#consumer #content #marketing #social
- Marketing Automation
- SMS Marketing
- User-Generated Content
- Revamped SEO due to new Google updates
- Social E-Commerce
GlobalWebIndex
- There’s no place like home
- All work and no play
- More than lockdown blues
- It’s a kindness magic
- A green awakening
- Coming of age
- The digital storefront
- Data for good
IBM Marketing Trends
- Agility in advertising is paramount
- The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
- To prepare for a cookieless world, we should look beyond one-off solutions
- Enter AI-powered advertising
Facebook IQ
- Awareness Becomes Action
- The Joy of Reading
- Beyond the Textbook
- Grow Your Own
- Casual Culture
- Hardworking Homes
- Expanding Connection
- Neo Banking
- Hybrid Shopping
- Digital Art for All
- Personalizing Fashion
- Old Wheels, New Tricks
McKinsey & Company
- The return of confidence unleashes a consumer rebound
- Leisure travel bounces back but business travel lags
- The crisis sparks a wave of innovation and launches a generation of entrepreneurs
- Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
- Pandemic-induced changes in shopping behavior forever alter consumer businesses
- Supply chains rebalance and shift
- The future of work arrives ahead of schedule
- The biopharma revolution takes hold
- Portfolio restructuring accelerates
- Green, with a touch of brown, is the color of recovery
- Healthcare systems take stock—and make changes
- The hangovers begin as governments tackle rising debt
- Stakeholder capitalism comes of age
The Next Scoop
- We’re reorienting our living spaces
- Local is Lekker
- Simple pleasures beyond guilty pleasures
- Fitness and health are on a winning streak
- Intense focus on brands that do good
- Apps are becoming ever more present in our lives
- Accelerated checkout is non-negotiable
- Email marketing still delivers a strong return on investment
- eCommerce continues to rise