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What is trend?
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Horizon
Tags
Top Reporters
Top Trends
2021
Google Consumer Insights
- Creating control
- Bargaining for balance
- Cultivating connection
- Curating the home
- Acting on alluship
Trend Hunter
#consumer #culture #innovations #marketing #tech
- Smart Hygiene
- Emergency Support
- Delivery Acquisitions
- Live E-Commerce
- Eco Flooring
- P2P Support
- Reusable Care
- Remote Monitoring
- Antimicrobial Extension
- Millennial Move
Future Today Laboratory
- Ancestral Beauty
- Urban Wellness Futures
- Future-proof Packaging
- Urban Farm Futures
- Neighbourhood Tourism
- Resilient Residences
- Deadstock Designers
- Consumer Surveillance
- Low-impact Interfaces
- Activism Gaming
Guardian
- Universal work from home policies
- End of the open-plan office
- Digital commutes and forced mindfulness
- Carbon labelling for consumer goods
- Cashless biometric payments
- Live shopping outside China
- Climate migration
- Rewilding
- Breakdown of traditional education paths
- Mushroom mania
- Ultra spicy is the new umami
B2C Digital Marketing Trends
#consumer #content #marketing #social
- Marketing Automation
- SMS Marketing
- User-Generated Content
- Revamped SEO due to new Google updates
- Social E-Commerce
GlobalWebIndex
- There’s no place like home
- All work and no play
- More than lockdown blues
- It’s a kindness magic
- A green awakening
- Coming of age
- The digital storefront
- Data for good
IBM Marketing Trends
- Agility in advertising is paramount
- The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
- To prepare for a cookieless world, we should look beyond one-off solutions
- Enter AI-powered advertising
Facebook IQ
- Awareness Becomes Action
- The Joy of Reading
- Beyond the Textbook
- Grow Your Own
- Casual Culture
- Hardworking Homes
- Expanding Connection
- Neo Banking
- Hybrid Shopping
- Digital Art for All
- Personalizing Fashion
- Old Wheels, New Tricks
McKinsey & Company
- The return of confidence unleashes a consumer rebound
- Leisure travel bounces back but business travel lags
- The crisis sparks a wave of innovation and launches a generation of entrepreneurs
- Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
- Pandemic-induced changes in shopping behavior forever alter consumer businesses
- Supply chains rebalance and shift
- The future of work arrives ahead of schedule
- The biopharma revolution takes hold
- Portfolio restructuring accelerates
- Green, with a touch of brown, is the color of recovery
- Healthcare systems take stock—and make changes
- The hangovers begin as governments tackle rising debt
- Stakeholder capitalism comes of age
The Next Scoop
- We’re reorienting our living spaces
- Local is Lekker
- Simple pleasures beyond guilty pleasures
- Fitness and health are on a winning streak
- Intense focus on brands that do good
- Apps are becoming ever more present in our lives
- Accelerated checkout is non-negotiable
- Email marketing still delivers a strong return on investment
- eCommerce continues to rise
CMO by Adobe Digital Marketing Trends
- More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
- A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
- Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
- Building content marketing agility to feed a non-linear and always evolving digital customer journey
- A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
- No time to rest in 2021: Digital marketing trends aplenty
Adobe Digital Trends
- Digital, Unpredictable and Easy to Lose
- 2020 Proved the Customer Experience (CX) Proposition
- The Customer Pulled Marketing into the Boardroom
- Bring Your Own Office
- Remote Work, Culture and Competition for Digital Talent
- Jump Two of the Three Top Barriers to Great Digital Experience
- Changeable Times Demand Flexible Technologies
- Opportunity in Emerging Capabilities
- Experience Runs on Transparency and Trust
- The Acronym for 2021 is MOPS
Fortune
#consumer #culture #marketing #tech
- Markets: Wall Street and reality remain out of whack
- Politics: Washington, same but different
- Tech: The shadowy valley
- Global: BoJo’s Brexit and China’s vaccines
- Health: The pandemic has forever changed public health
- Culture: Delayed Gratificatio
W2O Marketing Analytics Trends
- Time to Re-Introduce Yourself
- It’s About the “How”
- Data/Analytics/Insights to Get Smarter about the Business (vs. Communications)
- Who is Your Focus?
- ESG is a Philosophy Not a Program
- Relevance Determines Sustainability, Efficacy
- Search is More Important to Identity than Your Website
- Corporate Communications Must “Own” the Corporate Story
- Corporate Positioning is More Important than Thought Leadership
- Employees Are Not an “Audience” but an Active Enabler
Posterscope
- The Local Know-How
- The Enhanced Reality
- The Bridge Between Worlds
- The New Canvas
- The On/Off Switch
- The Green Revolution