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Horizon
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Top Trends
2020
Forrester Predictions 2020
- Consumers search for deeper meaning
- CMOs rally around customer value
- CIOs focus on people
- Immersive, adaptive IT takes hold
- CX continues to bifurcate
- Data strategy unlocks transformations
- Data and AI get weaponized
- Privacy concerns gain steam
- Automation reshapes the workforce
- Regulation makes and breaks markets
- For VCs, profitability becomes the new unicorn
Kjaer Global
- The Global Brain
- Strategic ‘Big Data’
- Weconomics
- Global Citizens
- Betterness
- Mobile Education
- Cloud Health
- Enoughism
Deloitte Global Marketing Trends
- Purpose is everything
- Paying down experience debt
- Fusion is the new business blend
- Are you a trust buster or builder?
- The amplification of consumer participation
- Valuing your most important asset— talent
- Diffusing agility across the organization
Ericsson
- The “edge” is closer than ever before
- Customization becoming a reality
- IoT security issues continue to rise for the unprepared
- Global connectivity becomes a must
- Sustainability takes center stage
Isobar: Augmented Humanity Trend Report
- Augmented Experiences
- Humanising Data
- Socialised Commerce
- Digital Kinship
- Post-purpose Activation
Adobe Digital Trends
- Digital Inequality
- Putting The Customer In Context
- Cultural Transformation
- Consumer Data Management Defines Our Digital Future
- AI Gets Marketers Back Into Marketing
Kantar Media Trends & Predictions
- Streaming wars
- 5G finally gets real
- Turning up the volume
- Content meets commerce
- Get ready to play
- Back to reality
- Just grow up!
- Brands take a stand
- Campaign 2020: crowding and clutter
- Cookies start to crumble
- The data dilemma
- Turn and face the change
Fortune
- The next recession won't be as bad
- Central banks push for greener business
- Negative interest rates go mainstrea
- Protesters' new tools
- Piracy makes a comeback
- More hardware indies get acquired
- A second Arab Spring will emerge
- Lion economies start roaring
- Flappers and jazz
Landor Trend Watch
- Do androids dream of electric sheep?
- Fifth generation brand opportunities
- Digital platforms have a brand blind spot
- The age of small data
- How to brand the customer experience
- Story telling becomes story doing
- What the workplace says about your brand
- It pays to be good
- Don’t build a brand, build a community
The Ogilvy Consulting Trends for 2020
- Millennials continue to disappoint
- Amazon’s inevitability is on the wane
- The balance of data shifts between valuable & liable
- In the battle of ecosystems, the proposition prevails
- Welcome to the experience decade
Mintel Global Consumer Trends 2030
- Wellbeing: seeking physical and mental wellness
- Surroundings: feeling connected to the external environment
- Technology: finding solutions through technology in the physical and digital worlds
- Rights: feeling respected, protected, and supported
- Identity: understanding and expressing oneself and one’s place in society
- Value: finding tangible, measurable benefits from investments
- Experiences: seeking and discovering stimulation
sparks & honey: Precision Consumer 2030
- Nutrition Genomics for Disease Prevention
- Gene-Editing as Proactive Care
- Consciousness Training
- Virtual Skills
- Predictive Retail
- Self-analysis via Tech
- Earth-First
- Biometrics for Verification
Google Consumer Insights
- Consumer journeys are becoming increasingly complex
- New media channels are emerging
- Satisfying immediacy is often more important than loyalty
- Traditional industries are transforming with digital
- Standards are being raised in privacy and digital wellbeing
Twitter Cultural Insights
- Well Being
- Everyday Wonder
- One Planet
- Creator Culture
- Tech Life
- My Identity