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What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
Carat
- From FOMO to FOGO
- The Donut Problem
- Connected Lives
- Respecting Privacy
- The Great Divide
- The Camera’s New Life
- Screen-free Media
- The Decade of Paid
- Responsible Media
- The Metaverse
- Social screening
- Connecting the Dots
HubSpot
#consumer #content #marketing #social
- Brands will continue to take a less is more posting approach
- Content value will beat production quality
- Conversational marketing will change its tone
- Consumers will crave snackable content
- Video will continue to take center stage
- More brands will go live
- Social media platforms could double as shopping channels
- Users will embrace gaming and VR
- Authenticity will be vital
Panoramix Global
- R.I.P. E Pluribus Unum
- Our Common Ground
- Taking Little Leaps
- Whither The Natural World
- Technology As Life Force
Ericsson Consumer Trends 2030
- Body bots
- Guardian angels
- Community bots
- Sustainability bots
- Home officers
- Explainers
- Connectivity gofers
- Baddie bots
- Media creators
- Bossy bots
Pinterest 100
- Nomad normal
- Invest in rest
- Epic charcuterie
- Japandi aesthetic
- Up clothes and personal
- Rainbrows
- Not-so-furry friends
- Little moments of big love
- Bet on yourself
- Digital decor
Fjord
- Collective displacement
- Do it yourself innovation
- Sweet teams are made of this
- Interaction wanderlust
- Liquid infrastructure
- Empathy challenge
- Rituals lost and found
WARC Toolkit Marketing trends
- Responding to recession
- Staying effective in the age of e-commerce
- Engaging at home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
BMC Digital Transformation
- 5G-enabled will soon be a necessity
- Customer experience is driving DX
- AI is both opportunity and concern
- Talent battle is heating up
- Sustainability is critical
WARC Toolkit
- Responding to recession
- Staying effective in the age of e-commerce
- Engaging at-home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
TrendWatching
#consumer #culture #innovations #tech
- 15-minute cities
- Pandemoment
- Designed for wellbeing
- Virtually grounded
- Old spice
- Plant-ed
- Systemic justice
- Transcycling
- Robo-roaming
Kantar
- Audience behaviours, industry dynamics – stick or twist?
- The boomerang subscriber
- Ecommerce & media: friends or frenemies?
- The audience in the stream
- From activism to action
- The social media dilemma
- Creative context takes centre stage
- Infused analytics
- Tough cookies
- Democratising data
Springwise Fashion & Beauty Trends
- Fashion & Beauty Trends
- Live-streamed shows and influencers
- Virtual shopping and ‘try-ons’
- Cross-border collaborations
- Fashion from upcycled plastic
- Compostable couture
- Touchless beauty
- Social e-commerce
PSFK Retail Trends Playbook
- Personalize Interactions
- Deliver Proactive Service & Support
- Provide 360-Degree Customer Profiles
- Embed Intelligent Assistance
- Build A Connected Organization
- Build Agile Inventory & Operations
- Synchronize Digital And Physical
- Leverage Real-Time Innovation
Deloitte Global Marketing Trends
- Purpose: Built to flourish
- Agility: Changing the playbook
- Human Experience: Know thyself
- Trust: The promises we keep – or don't
- Participation: A two-way street
- Fusion: The new ecosystem
- Talent: Marketers disrupted