Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2021

Kelton

#consumer #marketing

  • Refresh the Foundational Insights Driving Your Brand Strategy
  • Evolve The Way Your Brand Looks, Talks, and Acts
  • Center Your Analytics Around Your Consumers
  • Listen to (and Analyze) Real Consumer Conversations
  • Seamlessly Integrate Digital and Traditional Qualitative Research Methods
  • Throw Away Your Old Assumptions — and Innovate Your Insights Strategy
  • Envision the Long-Term Again
  • Gain a Deeper Understanding of the Customer Journey to Differentiate Your CX
  • Optimize Digital Touchpoints — They’re Your Brand’s Lifeblood
  • Boost Your Brand’s Loyalty (and Tech Stack)
  • Invest in Visual Content that Resonates with Your MVPs
  • Lean In to Earned Media Coverage
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Foresight Factory

#consumer #marketing

  • Fantastical Fun
  • Retrospective Resolution
  • Planning Prowess
  • Power of Now
  • Social Wellness
  • Presence-Free Living
  • Local Allure
  • Building Resilience
  • The Stakeholder Consumer
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Further with Ford

#consumer #innovations #tech

  • Pressure Points
  • Time To Escape?
  • The Company You Keep
  • Minding The Gap
  • Good Buy
  • Traffic Detour
  • Sustaining Sustainability
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Mindshare

#consumer #marketing #social #tech

  • Digital Lifelines
  • Mindful Media
  • Shoppable Media
  • Real or Replica
  • Game On
  • Gat Snappy
  • Access all Areas
  • Home Sweet Home
  • OM5G
  • Proximity 2.0
  • The Cookie Crumbles
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NTT Future Disrupted

#business #consumer #innovations #tech

  • All-photonics networks (APNs) will power global communications
  • COVID-19 has made customer behaviours across all demographics more digitally focused
  • Proactive and bold digital transformation is imperative, not a choice
  • Distributed working scenarios will become the norm
  • Cloud-based, on-demand platforms supporting remote working & client demand will need to be deployed – fast
  • Artificial intelligence (AI) and machine learning (ML) will augment, not replace, people skills
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Google Consumer Insights

#consumer

  • Creating control
  • Bargaining for balance
  • Cultivating connection
  • Curating the home
  • Acting on alluship
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Trend Hunter

#consumer #culture #innovations #marketing #tech

  • Smart Hygiene
  • Emergency Support
  • Delivery Acquisitions
  • Live E-Commerce
  • Eco Flooring
  • P2P Support
  • Reusable Care
  • Remote Monitoring
  • Antimicrobial Extension
  • Millennial Move
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Future Today Laboratory

#consumer #creative #design

  • Ancestral Beauty
  • Urban Wellness Futures
  • Future-proof Packaging
  • Urban Farm Futures
  • Neighbourhood Tourism
  • Resilient Residences
  • Deadstock Designers
  • Consumer Surveillance
  • Low-impact Interfaces
  • Activism Gaming
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Guardian

#consumer #culture #marketing

  • Universal work from home policies
  • End of the open-plan office
  • Digital commutes and forced mindfulness
  • Carbon labelling for consumer goods
  • Cashless biometric payments
  • Live shopping outside China
  • Climate migration
  • Rewilding
  • Breakdown of traditional education paths
  • Mushroom mania
  • Ultra spicy is the new umami
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B2C Digital Marketing Trends

#consumer #content #marketing #social

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce
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GlobalWebIndex

#consumer #culture #data

  • There’s no place like home
  • All work and no play
  • More than lockdown blues
  • It’s a kindness magic
  • A green awakening
  • Coming of age
  • The digital storefront
  • Data for good
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IBM Marketing Trends

#consumer #marketing

  • Agility in advertising is paramount
  • The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
  • To prepare for a cookieless world, we should look beyond one-off solutions
  • Enter AI-powered advertising
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Facebook IQ

#consumer #marketing #social

  • Awareness Becomes Action
  • The Joy of Reading
  • Beyond the Textbook
  • Grow Your Own
  • Casual Culture
  • Hardworking Homes
  • Expanding Connection
  • Neo Banking
  • Hybrid Shopping
  • Digital Art for All
  • Personalizing Fashion
  • Old Wheels, New Tricks
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McKinsey & Company

#business #consumer #tech

  • The return of confidence unleashes a consumer rebound
  • Leisure travel bounces back but business travel lags
  • The crisis sparks a wave of innovation and launches a generation of entrepreneurs
  • Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
  • Pandemic-induced changes in shopping behavior forever alter consumer businesses
  • Supply chains rebalance and shift
  • The future of work arrives ahead of schedule
  • The biopharma revolution takes hold
  • Portfolio restructuring accelerates
  • Green, with a touch of brown, is the color of recovery
  • Healthcare systems take stock—and make changes
  • The hangovers begin as governments tackle rising debt
  • Stakeholder capitalism comes of age
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The Next Scoop

#consumer #marketing

  • We’re reorienting our living spaces
  • Local is Lekker
  • Simple pleasures beyond guilty pleasures
  • Fitness and health are on a winning streak
  • Intense focus on brands that do good
  • Apps are becoming ever more present in our lives
  • Accelerated checkout is non-negotiable
  • Email marketing still delivers a strong return on investment
  • eCommerce continues to rise
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