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What is trend?

Crush introduction into trendwatching in 5 min


Google Consumer Insights


  • Creating control
  • Bargaining for balance
  • Cultivating connection
  • Curating the home
  • Acting on alluship
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Trend Hunter

#consumer #culture #innovations #marketing #tech

  • Smart Hygiene
  • Emergency Support
  • Delivery Acquisitions
  • Live E-Commerce
  • Eco Flooring
  • P2P Support
  • Reusable Care
  • Remote Monitoring
  • Antimicrobial Extension
  • Millennial Move
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Future Today Laboratory

#consumer #creative #design

  • Ancestral Beauty
  • Urban Wellness Futures
  • Future-proof Packaging
  • Urban Farm Futures
  • Neighbourhood Tourism
  • Resilient Residences
  • Deadstock Designers
  • Consumer Surveillance
  • Low-impact Interfaces
  • Activism Gaming
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#consumer #culture #marketing

  • Universal work from home policies
  • End of the open-plan office
  • Digital commutes and forced mindfulness
  • Carbon labelling for consumer goods
  • Cashless biometric payments
  • Live shopping outside China
  • Climate migration
  • Rewilding
  • Breakdown of traditional education paths
  • Mushroom mania
  • Ultra spicy is the new umami
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B2C Digital Marketing Trends

#consumer #content #marketing #social

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce
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#consumer #culture #data

  • There’s no place like home
  • All work and no play
  • More than lockdown blues
  • It’s a kindness magic
  • A green awakening
  • Coming of age
  • The digital storefront
  • Data for good
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IBM Marketing Trends

#consumer #marketing

  • Agility in advertising is paramount
  • The direct brand-to-consumer economy is here to stay and first-party data will be your competitive edge
  • To prepare for a cookieless world, we should look beyond one-off solutions
  • Enter AI-powered advertising
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Facebook IQ

#consumer #marketing #social

  • Awareness Becomes Action
  • The Joy of Reading
  • Beyond the Textbook
  • Grow Your Own
  • Casual Culture
  • Hardworking Homes
  • Expanding Connection
  • Neo Banking
  • Hybrid Shopping
  • Digital Art for All
  • Personalizing Fashion
  • Old Wheels, New Tricks
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McKinsey & Company

#business #consumer #tech

  • The return of confidence unleashes a consumer rebound
  • Leisure travel bounces back but business travel lags
  • The crisis sparks a wave of innovation and launches a generation of entrepreneurs
  • Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
  • Pandemic-induced changes in shopping behavior forever alter consumer businesses
  • Supply chains rebalance and shift
  • The future of work arrives ahead of schedule
  • The biopharma revolution takes hold
  • Portfolio restructuring accelerates
  • Green, with a touch of brown, is the color of recovery
  • Healthcare systems take stock—and make changes
  • The hangovers begin as governments tackle rising debt
  • Stakeholder capitalism comes of age
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The Next Scoop

#consumer #marketing

  • We’re reorienting our living spaces
  • Local is Lekker
  • Simple pleasures beyond guilty pleasures
  • Fitness and health are on a winning streak
  • Intense focus on brands that do good
  • Apps are becoming ever more present in our lives
  • Accelerated checkout is non-negotiable
  • Email marketing still delivers a strong return on investment
  • eCommerce continues to rise
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CMO by Adobe Digital Marketing Trends

#consumer #marketing

  • More meaningful digital experiences, personalization, and direct-to-consumer (DTC) models
  • A move to first-party data, consent and identity resolution to build consumer trust and thrive in a cookieless world
  • Doubling down on digital transformation, with an emphasis on people, and shorter paths to value for technology investments
  • Building content marketing agility to feed a non-linear and always evolving digital customer journey
  • A greater percentage of advertising budgets will be moving to digital in 2021, with more ads that focus on responsibility
  • No time to rest in 2021: Digital marketing trends aplenty
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Adobe Digital Trends

#consumer #creative #design

  • Digital, Unpredictable and Easy to Lose
  • 2020 Proved the Customer Experience (CX) Proposition
  • The Customer Pulled Marketing into the Boardroom
  • Bring Your Own Office
  • Remote Work, Culture and Competition for Digital Talent
  • Jump Two of the Three Top Barriers to Great Digital Experience
  • Changeable Times Demand Flexible Technologies
  • Opportunity in Emerging Capabilities
  • Experience Runs on Transparency and Trust
  • The Acronym for 2021 is MOPS
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#consumer #culture #marketing #tech

  • Markets: Wall Street and reality remain out of whack
  • Politics: Washington, same but different
  • Tech: The shadowy valley
  • Global: BoJo’s Brexit and China’s vaccines
  • Health: The pandemic has forever changed public health
  • Culture: Delayed Gratificatio
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W2O Marketing Analytics Trends

#consumer #marketing

  • Time to Re-Introduce Yourself
  • It’s About the “How”
  • Data/Analytics/Insights to Get Smarter about the Business (vs. Communications)
  • Who is Your Focus?
  • ESG is a Philosophy Not a Program
  • Relevance Determines Sustainability, Efficacy
  • Search is More Important to Identity than Your Website
  • Corporate Communications Must “Own” the Corporate Story
  • Corporate Positioning is More Important than Thought Leadership
  • Employees Are Not an “Audience” but an Active Enabler
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#consumer #marketing

  • The Local Know-How
  • The Enhanced Reality
  • The Bridge Between Worlds
  • The New Canvas
  • The On/Off Switch
  • The Green Revolution
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