Trends

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2021

NTT Future Disrupted

#business #consumer #innovations #tech

  • All-photonics networks (APNs) will power global communications
  • COVID-19 has made customer behaviours across all demographics more digitally focused
  • Proactive and bold digital transformation is imperative, not a choice
  • Distributed working scenarios will become the norm
  • Cloud-based, on-demand platforms supporting remote working & client demand will need to be deployed – fast
  • Artificial intelligence (AI) and machine learning (ML) will augment, not replace, people skills
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Visual Capitalist

#business #culture #tech

  • ESG reaches a tipping point
  • China has a strong 2021
  • A souring outlook on SPACs
  • Brands must be authentic and values-driven
  • A great rethinking of office life is underway
  • Individuals and employers start taking wellness seriously
  • Big Tech backlash continues
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Business Application Research Center

#business #data

  • MD/DQ management
  • Data discovery/visualization
  • Establishing a data-driven culture
  • Data governance
  • Self-service analytics
  • Data warehouse modernization
  • Data preparation by business users
  • Analytics on real-time data
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Future Today Institute Tech Trends

#business #data #innovations #tech

  • No-code or low-code systems are unlocking new use cases for businesses.
  • Anonymity is dead.
  • Synthetic media will become an integral part of our future XR experiences.
  • Companies are rethinking longterm investments in office space.
  • Health care is the next battleground for big tech companies.
  • The Home of Things (HoT) industry is growing, with demand driven by working, exercising, and learning from home.
  • The cloud is controlled by a handful of companies that have the sole ability to determine pricing, access, and standards. “Cloud neutrality” will be debated this year.
  • Companies that allowed employees to work from home created new privacy and cybersecurity vulnerabilities.
  • Decentralized financial technologies will be adopted by the enterprise.
  • The global quantum computing race is on, and equity deals for quantum computing startups surged in 2020.
  • Several countries will debut green stimulus packages, unlocking new business opportunities.
  • We have opened the door to the post-natural age. This decade, synthetic biologists are focusing on intentional design, improving organisms, and constructing new materials from life’s building blocks.
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Entrepreneur

#business #marketing #social

  • Pandemic-driven shifts can be a permanent change for the better
  • Take advantage of advances in automation to build your brand and inspire your creative
  • Showcase yourself to showcase your business
  • Embrace your community
  • Looking ahead to 2021 and Main Street 2.0
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McKinsey & Company

#business #consumer #tech

  • The return of confidence unleashes a consumer rebound
  • Leisure travel bounces back but business travel lags
  • The crisis sparks a wave of innovation and launches a generation of entrepreneurs
  • Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
  • Pandemic-induced changes in shopping behavior forever alter consumer businesses
  • Supply chains rebalance and shift
  • The future of work arrives ahead of schedule
  • The biopharma revolution takes hold
  • Portfolio restructuring accelerates
  • Green, with a touch of brown, is the color of recovery
  • Healthcare systems take stock—and make changes
  • The hangovers begin as governments tackle rising debt
  • Stakeholder capitalism comes of age
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Edelman Trust Barometr

#business #consumer #marketing

  • Pandemic Puts Trust to the Test
  • Pandemic Further Fuels Fears
  • Crisis of Leadership
  • Raging Infodemic Feeds Mistrust
  • High Stakes for Public Health and the Economy
  • A New Mandate for Business
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Atos Journey 2024

#business #consumer #marketing #social #tech

  • The need for rebalancing
  • Power requires responsibility
  • The influencers and journey of Purpose
  • Socio-economic AI
  • Digitally-enabled precision healthcare
  • Smart grid 2.0
  • Ecosystems of trust
  • Extreme personalization
  • Ethical design of intelligent systems
  • Invisible security
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Forbes Marketing Trends

#business #marketing

  • Digital Transformation Continuing
  • Consumers Going Numb To Digital Ads
  • Accelerated Adoption Of Automation
  • Growing Focus On Meaning And Purpose
  • The Rise Of Programmatic Advertising
  • More Social Selling On LinkedIn
  • Influencer Marketing Getting Even Bigger
  • The Death Of Cookies
  • Growing Importance Of Direct Mail
  • Sustained Focus On Building Brand Advocates
  • New Alternatives In Social Media
  • More Focus On Instagram Reels
  • Short Videos Remaining Popular
  • Live-Streaming Wars
  • The Rise Of E-Commerce Purchasing Capabilities
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Forbes

#business #consumer #culture #data #tech

  • Work from Home. . .For Real!
  • Data as an Asset
  • Business Model Innovation
  • Automation
  • Decentralized Finance
  • Virtual Interfaces
  • Going from Global to Local
  • Purposeful & Meaningful
  • Sustainability
  • Social Engagement
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Marketing Insider Group

#business #marketing

  • Authentic Human Connection
  • Personalization
  • Thought Leadership
  • Video Marketing and Sales
  • Optimizing for Search Intent
  • Innovative Partnerships
  • Agile Marketing
  • Featured Snippets
  • Account-Based Marketing
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2020

Foresight Factory

#consumer #innovations #business

  • Synthetic Society
  • Sex Positive
  • 360 Rewards
  • Audiophilia
  • Ownership Overhaul
  • Acclimatise Now
  • The Un(paid) Economy
  • Micro Moments
  • The Stakeholder Customer
  • Meta Messaging
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