Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2020

Foresight Factory

#consumer #innovations #business

  • Synthetic Society
  • Sex Positive
  • 360 Rewards
  • Audiophilia
  • Ownership Overhaul
  • Acclimatise Now
  • The Un(paid) Economy
  • Micro Moments
  • The Stakeholder Customer
  • Meta Messaging
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2019

PSFK Future of Retail

#marketing #business #consumer

  • Automate Efficiencies
  • Implement Multi-Tier Distribution
  • Operate Responsively
  • Offer Expertise At Every Stag
  • Market A Memorable Experience
  • Curate A Broader Lifestyle
  • Power One-To-One Relationships
  • Give Customers Ownership
  • Deliver Meaningful Value
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Forrester Predictions 2019

#business #tech #consumer

  • CX remains under fire
  • Digital goes surgical
  • Purpose regains meaning
  • CMOs rebrand
  • CIOs take the reins
  • AI builds a foundation
  • The world goes to Zero (Trust)
  • Consumer brands enter the outrage
  • B2B in a squeeze
  • EX takes center stage
  • Robots reimagine talent management
  • VC funding recalibrates
  • Blockchain exposes advertising
  • IoT gets down to business
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Business Application Research Center

#business #data

  • Master Data/Data Quality Management
  • Data Discovery
  • Self-Service BI
  • Data Governance
  • Establishing A Data-Driven Culture
  • Data Prep For Business Users
  • Data Warehouse Modernization
  • Agile BI Development
  • Advanced Analytics/Machine Learning
  • BI With Real-Time Data
  • Big Data Analytics
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Vodafone Trends Barometr

#business

  • In a digital world, trust is king
  • Prioritising ethics is central to winning the competitive race
  • A balance is being struck between humans and machines
  • Disruption is placing a renewed focus on customer centricity
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Visual Capitalist

#business

  • The Tech Invasion
  • The Evolution Of Money
  • The Wealth Landscape
  • Eastern Promises
  • Accelerating Technological Progress
  • The Green Revolution
  • Shifting Human Geography
  • The Trade Paradox
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2018

Deloitte 2018 Merger and Acquisition

#business

  • Tools and technology are making an impact
  • In it for the technology
  • Bigger firms are more confident
  • Deals are working better
  • Full speed ahead for divestitures
  • Driven by convergence
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JWT The Future 100

#consumer #tech #culture #marketing #innovations #business #creative #data

  • Brandlessness
  • Branded audio
  • Inclusive e-commerce
  • Global trends
  • Here come the Xennials
  • Civic marketing
  • Amazon as advertising
  • powerhouse
  • Transcendent retail
  • Hyper-personalized products
  • Data donation
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Carats

#marketing #consumer #tech #business

  • The Convergence of eCommerce and Retail
  • Loyalty 7 Rewards
  • Chinese Influence
  • Niches
  • Voice
  • Partnerships
  • Shared Experiences
  • Augmented Maps
  • Smart Cities
  • Blockchain
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Shane Barker

#business #marketing

  • Personalized Email Marketing Campaigns
  • Social Video
  • Social Media Live Streaming
  • Partnerships With Industry Influencers
  • Content Personalization
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Leader Network

#business #social #marketing

  • Digital transformation will become operational, moving from theory to practice
  • Blockchain will revolutionize collaboration with customers and partners
  • Online communities will be recognized as the center of the customer journey
  • AI will be applied to marketing and sales to yield greater personalization—and everybody will win
  • Social platform convergence will continue—and only the strong will survive
  • Knowledge managers will become corporate heroes
  • Digital performance metrics will become standardized—which is sexier than it sounds
  • Social media types will finally learn to speak the language of business
  • Social selling will become just “selling”
  • Customer experience professionals will start to look more like Margaret Mead and Max Weber
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