All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2021
NTT Future Disrupted
#business #consumer #innovations #tech
- All-photonics networks (APNs) will power global communications
- COVID-19 has made customer behaviours across all demographics more digitally focused
- Proactive and bold digital transformation is imperative, not a choice
- Distributed working scenarios will become the norm
- Cloud-based, on-demand platforms supporting remote working & client demand will need to be deployed – fast
- Artificial intelligence (AI) and machine learning (ML) will augment, not replace, people skills
Visual Capitalist
- ESG reaches a tipping point
- China has a strong 2021
- A souring outlook on SPACs
- Brands must be authentic and values-driven
- A great rethinking of office life is underway
- Individuals and employers start taking wellness seriously
- Big Tech backlash continues
Business Application Research Center
- MD/DQ management
- Data discovery/visualization
- Establishing a data-driven culture
- Data governance
- Self-service analytics
- Data warehouse modernization
- Data preparation by business users
- Analytics on real-time data
Future Today Institute Tech Trends
#business #data #innovations #tech
- No-code or low-code systems are unlocking new use cases for businesses.
- Anonymity is dead.
- Synthetic media will become an integral part of our future XR experiences.
- Companies are rethinking longterm investments in office space.
- Health care is the next battleground for big tech companies.
- The Home of Things (HoT) industry is growing, with demand driven by working, exercising, and learning from home.
- The cloud is controlled by a handful of companies that have the sole ability to determine pricing, access, and standards. “Cloud neutrality” will be debated this year.
- Companies that allowed employees to work from home created new privacy and cybersecurity vulnerabilities.
- Decentralized financial technologies will be adopted by the enterprise.
- The global quantum computing race is on, and equity deals for quantum computing startups surged in 2020.
- Several countries will debut green stimulus packages, unlocking new business opportunities.
- We have opened the door to the post-natural age. This decade, synthetic biologists are focusing on intentional design, improving organisms, and constructing new materials from life’s building blocks.
Entrepreneur
- Pandemic-driven shifts can be a permanent change for the better
- Take advantage of advances in automation to build your brand and inspire your creative
- Showcase yourself to showcase your business
- Embrace your community
- Looking ahead to 2021 and Main Street 2.0
McKinsey & Company
- The return of confidence unleashes a consumer rebound
- Leisure travel bounces back but business travel lags
- The crisis sparks a wave of innovation and launches a generation of entrepreneurs
- Digitally enabled productivity gains accelerate the Fourth Industrial Revolution
- Pandemic-induced changes in shopping behavior forever alter consumer businesses
- Supply chains rebalance and shift
- The future of work arrives ahead of schedule
- The biopharma revolution takes hold
- Portfolio restructuring accelerates
- Green, with a touch of brown, is the color of recovery
- Healthcare systems take stock—and make changes
- The hangovers begin as governments tackle rising debt
- Stakeholder capitalism comes of age
Edelman Trust Barometr
#business #consumer #marketing
- Pandemic Puts Trust to the Test
- Pandemic Further Fuels Fears
- Crisis of Leadership
- Raging Infodemic Feeds Mistrust
- High Stakes for Public Health and the Economy
- A New Mandate for Business
Atos Journey 2024
#business #consumer #marketing #social #tech
- The need for rebalancing
- Power requires responsibility
- The influencers and journey of Purpose
- Socio-economic AI
- Digitally-enabled precision healthcare
- Smart grid 2.0
- Ecosystems of trust
- Extreme personalization
- Ethical design of intelligent systems
- Invisible security
Forbes Marketing Trends
- Digital Transformation Continuing
- Consumers Going Numb To Digital Ads
- Accelerated Adoption Of Automation
- Growing Focus On Meaning And Purpose
- The Rise Of Programmatic Advertising
- More Social Selling On LinkedIn
- Influencer Marketing Getting Even Bigger
- The Death Of Cookies
- Growing Importance Of Direct Mail
- Sustained Focus On Building Brand Advocates
- New Alternatives In Social Media
- More Focus On Instagram Reels
- Short Videos Remaining Popular
- Live-Streaming Wars
- The Rise Of E-Commerce Purchasing Capabilities
Marketing Insider Group
- Authentic Human Connection
- Personalization
- Thought Leadership
- Video Marketing and Sales
- Optimizing for Search Intent
- Innovative Partnerships
- Agile Marketing
- Featured Snippets
- Account-Based Marketing
2020
Foresight Factory
#consumer #innovations #business
- Synthetic Society
- Sex Positive
- 360 Rewards
- Audiophilia
- Ownership Overhaul
- Acclimatise Now
- The Un(paid) Economy
- Micro Moments
- The Stakeholder Customer
- Meta Messaging