#business #social #marketing
- Digital transformation will become operational, moving from theory to practice
- Blockchain will revolutionize collaboration with customers and partners
- Online communities will be recognized as the center of the customer journey
- AI will be applied to marketing and sales to yield greater personalization—and everybody will win
- Social platform convergence will continue—and only the strong will survive
- Knowledge managers will become corporate heroes
- Digital performance metrics will become standardized—which is sexier than it sounds
- Social media types will finally learn to speak the language of business
- Social selling will become just “selling”
- Customer experience professionals will start to look more like Margaret Mead and Max Weber
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