All trends in one place since 2016
What is trend?
Crush introduction into trendwatching in 5 min
Horizon
Tags
Top Reporters
Top Trends
2020
Foresight Factory
#consumer #innovations #business
- Synthetic Society
- Sex Positive
- 360 Rewards
- Audiophilia
- Ownership Overhaul
- Acclimatise Now
- The Un(paid) Economy
- Micro Moments
- The Stakeholder Customer
- Meta Messaging
2019
PSFK Future of Retail
#marketing #business #consumer
- Automate Efficiencies
- Implement Multi-Tier Distribution
- Operate Responsively
- Offer Expertise At Every Stag
- Market A Memorable Experience
- Curate A Broader Lifestyle
- Power One-To-One Relationships
- Give Customers Ownership
- Deliver Meaningful Value
Forrester Predictions 2019
- CX remains under fire
- Digital goes surgical
- Purpose regains meaning
- CMOs rebrand
- CIOs take the reins
- AI builds a foundation
- The world goes to Zero (Trust)
- Consumer brands enter the outrage
- B2B in a squeeze
- EX takes center stage
- Robots reimagine talent management
- VC funding recalibrates
- Blockchain exposes advertising
- IoT gets down to business
Business Application Research Center
- Master Data/Data Quality Management
- Data Discovery
- Self-Service BI
- Data Governance
- Establishing A Data-Driven Culture
- Data Prep For Business Users
- Data Warehouse Modernization
- Agile BI Development
- Advanced Analytics/Machine Learning
- BI With Real-Time Data
- Big Data Analytics
Vodafone Trends Barometr
- In a digital world, trust is king
- Prioritising ethics is central to winning the competitive race
- A balance is being struck between humans and machines
- Disruption is placing a renewed focus on customer centricity
IDM AI Trends
- Trust and transparency in AI decisions
- Extending AI outside the organization
- Making AI accessible for every employee in your company
- Hiring for a diversity of skills and perspectives
- Embracing change and adopting a first-mover mindset
Visual Capitalist
- The Tech Invasion
- The Evolution Of Money
- The Wealth Landscape
- Eastern Promises
- Accelerating Technological Progress
- The Green Revolution
- Shifting Human Geography
- The Trade Paradox
2018
Deloitte 2018 Merger and Acquisition
- Tools and technology are making an impact
- In it for the technology
- Bigger firms are more confident
- Deals are working better
- Full speed ahead for divestitures
- Driven by convergence
JWT The Future 100
#consumer #tech #culture #marketing #innovations #business #creative #data
- Brandlessness
- Branded audio
- Inclusive e-commerce
- Global trends
- Here come the Xennials
- Civic marketing
- Amazon as advertising
- powerhouse
- Transcendent retail
- Hyper-personalized products
- Data donation
Carats
#marketing #consumer #tech #business
- The Convergence of eCommerce and Retail
- Loyalty 7 Rewards
- Chinese Influence
- Niches
- Voice
- Partnerships
- Shared Experiences
- Augmented Maps
- Smart Cities
- Blockchain
Shane Barker
- Personalized Email Marketing Campaigns
- Social Video
- Social Media Live Streaming
- Partnerships With Industry Influencers
- Content Personalization
Leader Network
- Digital transformation will become operational, moving from theory to practice
- Blockchain will revolutionize collaboration with customers and partners
- Online communities will be recognized as the center of the customer journey
- AI will be applied to marketing and sales to yield greater personalization—and everybody will win
- Social platform convergence will continue—and only the strong will survive
- Knowledge managers will become corporate heroes
- Digital performance metrics will become standardized—which is sexier than it sounds
- Social media types will finally learn to speak the language of business
- Social selling will become just “selling”
- Customer experience professionals will start to look more like Margaret Mead and Max Weber