Trends

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2021

PSFK Retail Trends Playbook

#consumer #data #marketing

  • Personalize Interactions
  • Deliver Proactive Service & Support
  • Provide 360-Degree Customer Profiles
  • Embed Intelligent Assistance
  • Build A Connected Organization
  • Build Agile Inventory & Operations
  • Synchronize Digital And Physical
  • Leverage Real-Time Innovation
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Deloitte Global Marketing Trends

#consumer #marketing

  • Purpose: Built to flourish
  • Agility: Changing the playbook
  • Human Experience: Know thyself
  • Trust: The promises we keep – or don't
  • Participation: A two-way street
  • Fusion: The new ecosystem
  • Talent: Marketers disrupted
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Forrester Predictions 2021

#consumer #data #marketing

  • Consumers compelled toward escapism
  • CMOs reinvent themselves and their teams
  • CX leaders renovate, not just decorate
  • CIOs lead the bold disruptors
  • COVID-19 changes leadership and hiring practices forever
  • With more employee data comes opportunity — but also legal risk
  • Remote work drives uptick in insider threats
  • Workplace automation and AI are here to stay
  • Digital pathways bring B2B marketers closer to buyers
  • B2B sellers deepen buyer relationships with help from AI
  • Cloud takes center stage in pandemic recovery
  • Edge is the new cloud
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Gartner

#tech

  • Internet of Behaviors
  • Total experience
  • Privacy-enhancing computation
  • Distributed cloud
  • Anywhere operations
  • Cybersecurity mesh
  • Intelligent composable business
  • AI engineering
  • Hyperautomation
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2020

Trendwatching

#consumer

  • Green Pressure
  • Brand Avatars
  • Metamorphic Design
  • The Burnout
  • Civil Media
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Forrester Predictions 2020

#tech #consumer

  • Consumers search for deeper meaning
  • CMOs rally around customer value
  • CIOs focus on people
  • Immersive, adaptive IT takes hold
  • CX continues to bifurcate
  • Data strategy unlocks transformations
  • Data and AI get weaponized
  • Privacy concerns gain steam
  • Automation reshapes the workforce
  • Regulation makes and breaks markets
  • For VCs, profitability becomes the new unicorn
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Gartner

#tech

  • Multiexperience
  • Hyperautomation
  • Distributed Cloud
  • Technological Democracy
  • Empowered Edge
  • Autonomous Things
  • Human Augmentation
  • Traceability and Transparency
  • AI Security
  • Practical Blockchain
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Kjaer Global

#consumer

  • The Global Brain
  • Strategic ‘Big Data’
  • Weconomics
  • Global Citizens
  • Betterness
  • Mobile Education
  • Cloud Health
  • Enoughism
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Forbes Tech Trends

#tech

  • Bringing Context To Conversational AI
  • Tracking Transit With Blockchain
  • Cybersecurity: Fear Of The Cloud
  • Augmented Reality: Trained On Success?
  • The Analytics Of 5G
  • Disruption To Transformation
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Forbes Food Trends

  • Keep it Simple & Sugar-Free
  • Food as Medicine
  • Seeking Energy Superpowers
  • Crazy Convenient
  • Food as an Experience
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Springwise Retail Trend

#marketing

  • Beyond Digital Frontiers Into Transcendent Retail
  • Sonic-Branding #ASMR
  • Civic Marketing
  • Shopping By Values
  • Social “Me-tail”
  • Anti-Excess Consumerism – The New Norm
  • Nomadic Retail
  • Gal-to-Gal: Your Branded best Friend
  • Hyper-Personalized Products
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Deloitte Global Marketing Trends

#marketing #consumer

  • Purpose is everything
  • Paying down experience debt
  • Fusion is the new business blend
  • Are you a trust buster or builder?
  • The amplification of consumer participation
  • Valuing your most important asset— talent
  • Diffusing agility across the organization
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Equinix Digital

#tech #data

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