Reports by Tag ‘social’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
- Less Copy & Paste Trends
- UGC Creators Shine
- YouTube Shorts Take Off
- AI Goes Mainstream
- Rise of LinkedIn Creators
- Keyword Search & SEO Takes Center Stage
- Gated Content
- Storytelling is Less Linear
- Instagram Doubles Down on Creators
- Pay Transparency Between Brands and Creators
- The metaverse does not exist, but gaming is the real deal
- Finding credibility in online communities
- Looking back to move forward: how tapping into nostalgia can unlock growth
- To meme or not to meme?
- Harnessing the power of TV moments
- Newsflash: news consumption is changing and so should you
- Audio is now omnipresent, but is your approach omnichannel?
- Stop thinking channel and start thinking encounter
- Everyone’s an artist with Generative AI
- Addressability will fuel the next era of media performance
- ‘Try it on’ commerce is here to stay
- Using geographical data to go beyond personalisation and unlock relevance
- The new age of anxiety
- The great retreat (indoors)
- Masculinity, rewired
- Reframing the cost of living crisis as a catalyst for sustainability
- Artificial Intelligence
- Data Era
- Engineered Evolution
- Exponential Industries
- Smart Infrastructure
- Smart Surroundings
- Virtualisation
- Connected World
- Seamless Commerce
- Urbanisation
- Attention Economy
- Conscious Eating
- Consumerism 2.0
- Future Skillset
- Healthstyle
- Planet Centricity
- Woke Culture
- AVOD eats SVOD
- Games Everywhere
- Attention Brings Back the Essence of Advertising
- From Going Shopping to Always Shopping
- Retail Media Shakes Up Adland
- The Rise of the Super Apps
- No Way Back for Third-Party Cookies
- ‘Going Live’ goes a long way
- Responsibility takes centre stage
- Social algorithms give users what they don’t know they want
- From net zero to climate-positive supply chains
- Organizational readiness for sustainable transformation
- The next generation in family business will power data-driven sustainability
- War and energy shortages accelerate adoption of energy efficiency and renewable energy
- Accounting for nature and biodiversity in climate targets
- Sharing emotions for healthy, sustainable high performance
- Luxury developing sustainable supply chains
- Board composition and responsibilities adapt to ESG purpose
- Innovation, investment, and business transformation fuel climate hopes
- New regulations drive sustainability strategy
- Harnessing collaboration to enable the circular economy
- AI: a friend and a foe for sustainability?
- Mind the ESG reporting trap! An opportunity lens on sustainability
Social Media Marketing Trends 2023
- Brands Prioritize LinkedIn and TikTok
- Short-Form Video Leads Content Mix
- Proactive Audience Engagement Converts
- Social Customer Care Leads to ROI
- AI Content Recasts Content Creation Models
- Artificial Intelligence Revolutionizes Marketing
- Influencer marketing will evolve into a common marketing tactic
- Video marketers will keep content short
- Social media will become a customer service tool
- More businesses will leverage SEO to concur search traffic
- Mobile optimization will be even more important
- More companies will prioritize social responsibility
- Aligned marketing and sales teams will win
- Experiential marketing could make a comeback
- Inbound marketing will remain a best practice for growing brands
- Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
- More brands will test out native ads
Hootsuite Social Media Marketing 2023
- Small businesses cozy up to creators
- Budgets on the line as bosses demand social receipts
- Social innovators escape the tyranny of tactics
- I will survive
- I’m a believer
- As it was
- Ok, creativity
- Signed, sealed, delivered
2022
- Maximalist fashion takes over
- Minimalist faces and natural beauty
- Finally ready for social and AR shopping
- Digital thrift stores & side hustles
- Music is now social
- Music is going visual
- Creators have risen to the level of A-list celebrities
- Redefining the meaning of 9-to-5
- Pushing boundaries for food at home
- Rethinking mental health
- Holistic wellness is the next step forward
- Games are the new mall
- The worlds of gaming and fashion collide
- Memes providing a sense of control rise to the top
- Stop-and-think humour reinvents itself
- Advocates are the most active social users