Trends


Reports by Tag ‘social’


#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23

2023

Social Media Trends 2023

  • Less Copy & Paste Trends
  • UGC Creators Shine
  • YouTube Shorts Take Off
  • AI Goes Mainstream
  • Rise of LinkedIn Creators
  • Keyword Search & SEO Takes Center Stage
  • Gated Content
  • Storytelling is Less Linear
  • Instagram Doubles Down on Creators
  • Pay Transparency Between Brands and Creators

Wavemaker Growth Trends 2023

  • The metaverse does not exist, but gaming is the real deal
  • Finding credibility in online communities
  • Looking back to move forward: how tapping into nostalgia can unlock growth
  • To meme or not to meme?
  • Harnessing the power of TV moments
  • Newsflash: news consumption is changing and so should you
  • Audio is now omnipresent, but is your approach omnichannel?
  • Stop thinking channel and start thinking encounter
  • Everyone’s an artist with Generative AI
  • Addressability will fuel the next era of media performance
  • ‘Try it on’ commerce is here to stay
  • Using geographical data to go beyond personalisation and unlock relevance
  • The new age of anxiety
  • The great retreat (indoors)
  • Masculinity, rewired
  • Reframing the cost of living crisis as a catalyst for sustainability

TrendOne Trends 2023

  • Artificial Intelligence
  • Data Era
  • Engineered Evolution
  • Exponential Industries
  • Smart Infrastructure
  • Smart Surroundings
  • Virtualisation
  • Connected World
  • Seamless Commerce
  • Urbanisation
  • Attention Economy
  • Conscious Eating
  • Consumerism 2.0
  • Future Skillset
  • Healthstyle
  • Planet Centricity
  • Woke Culture

Dentsu Media Trends 2023

  • AVOD eats SVOD
  • Games Everywhere
  • Attention Brings Back the Essence of Advertising
  • From Going Shopping to Always Shopping
  • Retail Media Shakes Up Adland
  • The Rise of the Super Apps
  • No Way Back for Third-Party Cookies
  • ‘Going Live’ goes a long way
  • Responsibility takes centre stage
  • Social algorithms give users what they don’t know they want

TrendHunter Trends 2023

  • App-Based Parenting
  • Gen Z Investing
  • Web3 Literacy
  • Privacy Browser
  • Metaverse Education
  • App-Based Guide
  • Connected Park
  • Connected E-Commerce
  • NFT Renting
  • Blockchain Gifting
  • +90 more

IMD Sustainability Trends

  • From net zero to climate-positive supply chains
  • Organizational readiness for sustainable transformation
  • The next generation in family business will power data-driven sustainability 
  • War and energy shortages accelerate adoption of energy efficiency and renewable energy
  • Accounting for nature and biodiversity in climate targets
  • Sharing emotions for healthy, sustainable high performance
  • Luxury developing sustainable supply chains
  • Board composition and responsibilities adapt to ESG purpose
  • Innovation, investment, and business transformation fuel climate hopes
  • New regulations drive sustainability strategy
  • Harnessing collaboration to enable the circular economy
  • AI: a friend and a foe for sustainability?
  • Mind the ESG reporting trap! An opportunity lens on sustainability

Consumer Trends 2023

  • Reordering
  • Exploring
  • Worrying
  • Welcoming
  • Empowering

Social Media Marketing Trends 2023

  • Brands Prioritize LinkedIn and TikTok
  • Short-Form Video Leads Content Mix
  • Proactive Audience Engagement Converts
  • Social Customer Care Leads to ROI
  • AI Content Recasts Content Creation Models
  • Artificial Intelligence Revolutionizes Marketing

Hubspot Marketing Trends

  • Influencer marketing will evolve into a common marketing tactic
  • Video marketers will keep content short
  • Social media will become a customer service tool
  • More businesses will leverage SEO to concur search traffic
  • Mobile optimization will be even more important
  • More companies will prioritize social responsibility
  • Aligned marketing and sales teams will win
  • Experiential marketing could make a comeback
  • Inbound marketing will remain a best practice for growing brands
  • Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
  • More brands will test out native ads

Hootsuite Social Media Marketing 2023

  • Small businesses cozy up to creators
  • Budgets on the line as bosses demand social receipts
  • Social innovators escape the tyranny of tactics

Accenture Life Trends

  • I will survive
  • I’m a believer
  • As it was
  • Ok, creativity
  • Signed, sealed, delivered

2022

Instagram Trends 2022

  • Maximalist fashion takes over
  • Minimalist faces and natural beauty
  • Finally ready for social and AR shopping
  • Digital thrift stores & side hustles
  • Music is now social
  • Music is going visual
  • Creators have risen to the level of A-list celebrities
  • Redefining the meaning of 9-to-5
  • Pushing boundaries for food at home
  • Rethinking mental health
  • Holistic wellness is the next step forward
  • Games are the new mall
  • The worlds of gaming and fashion collide
  • Memes providing a sense of control rise to the top
  • Stop-and-think humour reinvents itself
  • Advocates are the most active social users