Reports by Tag ‘social’



Instagram Trends 2022

  • Maximalist fashion takes over
  • Minimalist faces and natural beauty
  • Finally ready for social and AR shopping
  • Digital thrift stores & side hustles
  • Music is now social
  • Music is going visual
  • Creators have risen to the level of A-list celebrities
  • Redefining the meaning of 9-to-5
  • Pushing boundaries for food at home
  • Rethinking mental health
  • Holistic wellness is the next step forward
  • Games are the new mall
  • The worlds of gaming and fashion collide
  • Memes providing a sense of control rise to the top
  • Stop-and-think humour reinvents itself
  • Advocates are the most active social users

Think Forward 2022: Brave New Worlds

  • In-Feed Syllabuses
  • The Vibe Economy
  • Prime-time Platforms
  • Social Cynicism
  • New Materialists

Social Media Marketing Trends 2022

  • Reels Contribute to Overall Instagram Marketing Success
  • Facebook Ads Performance Is More Effective
  • Whats Old Is New Again: Long-Form Content Retakes Center Stage
  • Niche Facebook Experiences Become Prominent Marketing Channels
  • Marketers Ignore Marketing Basics
  • Organic Instagram Video Builds Intimacy and Trust
  • Instagram Feature Overwhelm Forces Strategic Focus
  • YouTube Shorts Is a Distraction
  • Video Leads Organic LinkedIn Marketing
  • Ecommerce Grows on TikTok, Trend Lifespan Shortens
  • Overall Customer Connection Is Vital
  • Twitter Doubles Down on Spaces
  • Facebook Ads Attribution Expands
  • LinkedIn Leans Into Video
  • TikTok Fuels Forward-Looking Content Marketing
  • YouTube Offers More Ads Placements
  • Paid Social Is Indispensable
  • Stories Video Is Central to Meaningful Instagram Engagement
  • TikTok Success Hinges on Trends and Relatability
  • Facebook Ad Spend and Tracking Diversification Improve Campaign Performance
  • Genuine Storytelling Drives YouTube Marketing Success

Ogilvy Influencer Trends 2022

  • Create culture. Don’t just be a part of it
  • Dont be a bandwagon brand
  • Inclusive influence equals better results
  • Experience is the new e-comm
  • The sleeping giant that is B2B influence
  • Influence goes metaverse
  • Think system, not silos

Jeremiah Desmarais’s Marketing Trends 2022

  • Subscriptions are good for cashflow
  • Lean into the memes
  • Give people your time
  • Virtual events will become crucial
  • Being local pays
  • Video is king

Cross-Cultural Content 2022

  • Rising use of online translation tools
  • Global TV content
  • Music to our ears
  • Changing social algorithms

Pure360 Marketing Trends 2022

  • Online shopping will continue to dominate
  • Consumers will buy direct from brands
  • Gen Z will have more influence
  • Education will be more valued
  • Storytelling is now king
  • Processes will need to be streamlined
  • Personalisation continues to dominate
  • Sustainability is a hot topic
  • Online events will grow in popularity
  • Augmented and Virtual Reality will bridge gaps

Smart Insights

  • Augmented omnichannel
  • Digital transformation
  • Voice search
  • Video content
  • The rise of social commerce
  • Micro-influencer marketing
  • Seamless checkout
  • Hyper personalization
  • Value-led consumer

Hype Influencer Marketing Trends 2022

  • Social commerce will open new opportunities for sponsorships
  • Brands will focus on building long-term relationships
  • Nano- and Micro-influencers are on the rise
  • CGI influencers will gain more traction
  • Employees as influencers
  • Social justice in marketing

Primetag Influencer Marketing Trends 2022

  • Co-Creation
  • Long-Term Partnerships
  • Influencers Selling Info Products
  • Brands Measuring the Audience Overlap
  • Social Live Commerce
  • Brand Fun Moments with Influencers
  • Data will play a key role in decision making

Talkwalker Scocial Media Trends 2022

  • TikTok will take over social media, leaving other platforms to adapt
  • Maturing influencer marketing will finally come of age
  • Social ads will develop, as cookies get crunched
  • Brands will lead in social media decentralization
  • Social selling will simplify the customer journey
  • Metaverses will be the next consumer connection
  • Post-pandemic content will shape up to consumer needs
  • Brand inclusivity will be brand critical
  • Omnichannel engagement will change the way consumers engage with social media
  • Communities will develop, and take control


The Conversation: Twitter Trends

  • Wellbeing: Prioritizing self-care for ourselves and each other
  • Creator Culture: More making in the hands of many
  • Everyday Wonder: Fascination with our world and beyond
  • One Planet: Driving toward a sustainable future
  • Tech Life: Inspiring a better-connected life
  • My Identity: Empowering a true expression of self