Ecosystem Consumer Experience Trends 2022

• Businesses Will Redesign Their CX for the Great Bounce Forward
• Chief Experience Officers Will Become More Important
• Supply Chain Challenges Will Impact CX Professionals
• Businesses Will Map Their CRM to Customer Journeys
• The Battle for Leadership in CX Technology Will Heat Up

Tetrapak Index Report 2022

• HABITS: Home Redefined
• New routines and rituals
• Renaissance of home cooking
• Online grocery goes mainstream
• Digitalisation and data
• Social reconnect
• HEALTH: From protection to prevention
• Personalised health
• Functional care
• Mental health in the spotlight
• ENVIRONMENT: Bigger than ever
• Concern for climate change
• Worries about waste
• Avoiding over-packaging and plastic

Oracle Marketing Trends 2022

• ‘Data Democratisation’ helps organisations harness the power of data
• Personalisation grows up
• The need for sustainable and scalable ‘Madtech’ grows
• Brands drive retention and loyalty through trust
• Marketing moves to the centre of the sales process
• Outdated targeting habits crumble with cookies

WeTransfer Ideas Report

• There is a new creative world order
• Gen Z is feeling the pressure
• Women and people of color are fired up for change
• Clients don’t care about your creativity
• The mass exodus of creatives has begun

Dentsu Creative Trends 2022

• Alternate Realities
• Redistributed Ownership
• Conscious Decoupling
• Generation ‘Also Me’
• Personal Bubbles

Think Forward 2022: Brave New Worlds

• In-Feed Syllabuses
• The Vibe Economy
• Prime-time Platforms
• Social Cynicism
• New Materialists

Social Media Marketing Trends 2022

• Reels Contribute to Overall Instagram Marketing Success
• Facebook Ads Performance Is More Effective
• What’s Old Is New Again: Long-Form Content Retakes Center Stage
• Niche Facebook Experiences Become Prominent Marketing Channels
• Marketers Ignore Marketing Basics
• Organic Instagram Video Builds Intimacy and Trust
• Instagram Feature Overwhelm Forces Strategic Focus
• YouTube Shorts Is a Distraction
• Video Leads Organic LinkedIn Marketing
• Ecommerce Grows on TikTok, Trend Lifespan Shortens
• Overall Customer Connection Is Vital
• Twitter Doubles Down on Spaces
• Facebook Ads Attribution Expands
• LinkedIn Leans Into Video
• TikTok Fuels Forward-Looking Content Marketing
• YouTube Offers More Ads Placements
• Paid Social Is Indispensable
• Stories Video Is Central to Meaningful Instagram Engagement
• TikTok Success Hinges on Trends and Relatability
• Facebook Ad Spend and Tracking Diversification Improve Campaign Performance
• Genuine Storytelling Drives YouTube Marketing Success

Voxburner Gen Z Marketing Trends 2022

• The fast-paced, reactive nature of pandemic marketing will continue
• Brands will continue to be transparent with their consumers
• Guess what, Gen Z still wants personality
• The demand from Gen Z for engagement and allyship isn’t going anywhere
• Seize the day and act on those plans

eMarketer Trends 2022

• Megafunding Boom Ushers in a New Era of Digital Offerings
• Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
• Experience and Expedience Dominate Physical Retail
• The West’s Answer to Super Apps Finally Takes Shape
• Government Mandates Guide Businesses’ Digital Privacy Strategies
• Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
• Nano- and Micro-Influencers Have Their Moment
• Facebook Dominates Ads, Despite Continuing Scrutiny
• Viral Commerce Takes Over Social Commerce
• Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators

Ogilvy Influencer Trends 2022

• Create culture. Don’t just be a part of it
• Don’t be a bandwagon brand
• Inclusive influence equals better results
• Experience is the new e-comm
• The sleeping giant that is B2B influence
• Influence goes metaverse
• Think system, not silos

GWI Consumer Trends 2022

• The pursuit of purpose
• More than skin deep
• May we have your attention please
• A virtually imperfect life
• At your best
• To the moon

Falcon Digital Marketing Trends 2022

• Retro Revolution
• Community Content
• Mixed Reality
• Influencer Commerce
• Noiseless Niche
• Consumable Content
• Cross-Generational Marketing
• Social Support
• Audio Activity
• Improved Inclusivity