Reports by Tag ‘marketing’



Forbes Media and Gaming Trends

  • The lines will blur between entertainment and gaming
  • The metaverse will begin to reach mainstream audiences
  • Esports will expand beyond the borders of competition
  • IP development won’t wait around for studios and streamers
  • Content creators won’t be confined to social platforms

Business Insider Trends 2023

  • Artificial intelligence will reach widespread adoption
  • Blockchain will make a comeback
  • ‘Better-for-you’ brands are here to stay
  • People will crave healthier snacks
  • Gen Z and millennials are fueling a new wave of wellness brands
  • Climate and greentech companies will gain market value
  • Lab-grown diamonds will gain popularity
  • E-commerce will continue to boom
  • Subscription businesses will outperform customer-acquisition costs
  • People will take their health into their own hands
  • Mental healthcare will begin to focus more on children
  • Sexual health will take center stage
  • Healthcare innovation will reach rural locations
  • Expect to see more biotech products coming to market
  • Menopausal healthcare will gain more attention
  • Cannabis and psychedelics will make major strides
  • The secondhand market will gain momentum

Wavemaker Growth Trends 2023

  • The metaverse does not exist, but gaming is the real deal
  • Finding credibility in online communities
  • Looking back to move forward: how tapping into nostalgia can unlock growth
  • To meme or not to meme?
  • Harnessing the power of TV moments
  • Newsflash: news consumption is changing and so should you
  • Audio is now omnipresent, but is your approach omnichannel?
  • Stop thinking channel and start thinking encounter
  • Everyone’s an artist with Generative AI
  • Addressability will fuel the next era of media performance
  • ‘Try it on’ commerce is here to stay
  • Using geographical data to go beyond personalisation and unlock relevance
  • The new age of anxiety
  • The great retreat (indoors)
  • Masculinity, rewired
  • Reframing the cost of living crisis as a catalyst for sustainability

Dentsu Media Trends 2023

  • AVOD eats SVOD
  • Games Everywhere
  • Attention Brings Back the Essence of Advertising
  • From Going Shopping to Always Shopping
  • Retail Media Shakes Up Adland
  • The Rise of the Super Apps
  • No Way Back for Third-Party Cookies
  • ‘Going Live’ goes a long way
  • Responsibility takes centre stage
  • Social algorithms give users what they don’t know they want

Deloitte 2023 TMT Predictions

  • Too congested before we’re connected? Broadband satellites will need to navigate a crowded sky
  • Accessible is possible: Introducing the US$99 5G smartphone
  • 5G’s promised land finally arrives: 5G standalone networks can transform enterprise connectivity
  • AI in chip design: Semiconductor companies are using AI to design better chips faster, cheaper, and more efficiently
  • Supercharged semiconductors: Chips made of newer materials surge ahead, handling the volts that would fry silicon chips
  • That’s just rad! Radiation-hardened chips take space tech and nuclear energy to new heights
  • Everyone’s watching: AVOD finds an increasingly receptive audience
  • Live sports: The next arena for the streaming wars
  • Virtual production gets real: Bringing real-time visual effects onto the set
  • As seen in your feed: Shopping goes social, trending past US$1 trillion in annual sales
  • Will VR go from niche to mainstream? It all depends on compelling VR content
  • Battle for the enterprise edge: Providers prepare to pounce on the emerging enterprise edge computing market
  • Tech’s climate commitment: Organizational and personal impacts are pushing tech leaders toward faster climate action
  • Let’s make a deal—in gaming! Gaming M&A is growing on the back of consolidation, portfolio plays, and game tech
  • TMT divestitures make a comeback: 2023 deal values in tech, media, and telecom may bounce back strongly

TrendHunter Trends 2023

  • App-Based Parenting
  • Gen Z Investing
  • Web3 Literacy
  • Privacy Browser
  • Metaverse Education
  • App-Based Guide
  • Connected Park
  • Connected E-Commerce
  • NFT Renting
  • Blockchain Gifting
  • +90 more

Digital Marketing Trends

  • User-Generated Content
  • Artificial Intelligence Tools
  • Short Educational Videos
  • Interactive Website Features
  • Conversational Marketing
  • Third-Party Cookies are Going Away
  • Stylized Website Design
  • Social Responsibility & Inclusivity

Online Marketing Trends

  • Personalisation and individualisation
  • Use of video and online streaming
  • Social media and influencer marketing
  • Use of chatbots and messaging apps
  • Using virtual and augmented reality (VR and AR)
  • Use of artificial intelligence (AI) and machine learning

Immersive Marketing Trends 2023

  • Better B2B marketing in the metaverse
  • No more mind-numbingly passive (and boring) virtual events
  • Beautiful (but empty) virtual spaces
  • Real-time, user-generated, 360-degree streaming video becomes a thing
  • We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
  • Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
  • No more stock images of someone in a head-mounted display — ever!
  • Fewer epic metaverse marketing fails (well, maybe just a few fewer)
  • None of us are too cool for school in 2023
  • Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
  • Peace, joy and love

Social Media Marketing Trends 2023

  • Brands Prioritize LinkedIn and TikTok
  • Short-Form Video Leads Content Mix
  • Proactive Audience Engagement Converts
  • Social Customer Care Leads to ROI
  • AI Content Recasts Content Creation Models
  • Artificial Intelligence Revolutionizes Marketing

Hubspot Marketing Trends

  • Influencer marketing will evolve into a common marketing tactic
  • Video marketers will keep content short
  • Social media will become a customer service tool
  • More businesses will leverage SEO to concur search traffic
  • Mobile optimization will be even more important
  • More companies will prioritize social responsibility
  • Aligned marketing and sales teams will win
  • Experiential marketing could make a comeback
  • Inbound marketing will remain a best practice for growing brands
  • Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
  • More brands will test out native ads

Search Marketing Trends 2023

  • Multisearch – helping you search outside the box
  • Helpful content – relevant, qualitative, accessible, authoritative, experiential
  • Omnichannel experience
  • Personalization and localization
  • Influencer marketing and expert community building