Reports by Tag ‘marketing’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
Forbes Media and Gaming Trends
- The lines will blur between entertainment and gaming
- The metaverse will begin to reach mainstream audiences
- Esports will expand beyond the borders of competition
- IP development won’t wait around for studios and streamers
- Content creators won’t be confined to social platforms
- Artificial intelligence will reach widespread adoption
- Blockchain will make a comeback
- ‘Better-for-you’ brands are here to stay
- People will crave healthier snacks
- Gen Z and millennials are fueling a new wave of wellness brands
- Climate and greentech companies will gain market value
- Lab-grown diamonds will gain popularity
- E-commerce will continue to boom
- Subscription businesses will outperform customer-acquisition costs
- People will take their health into their own hands
- Mental healthcare will begin to focus more on children
- Sexual health will take center stage
- Healthcare innovation will reach rural locations
- Expect to see more biotech products coming to market
- Menopausal healthcare will gain more attention
- Cannabis and psychedelics will make major strides
- The secondhand market will gain momentum
- The metaverse does not exist, but gaming is the real deal
- Finding credibility in online communities
- Looking back to move forward: how tapping into nostalgia can unlock growth
- To meme or not to meme?
- Harnessing the power of TV moments
- Newsflash: news consumption is changing and so should you
- Audio is now omnipresent, but is your approach omnichannel?
- Stop thinking channel and start thinking encounter
- Everyone’s an artist with Generative AI
- Addressability will fuel the next era of media performance
- ‘Try it on’ commerce is here to stay
- Using geographical data to go beyond personalisation and unlock relevance
- The new age of anxiety
- The great retreat (indoors)
- Masculinity, rewired
- Reframing the cost of living crisis as a catalyst for sustainability
- AVOD eats SVOD
- Games Everywhere
- Attention Brings Back the Essence of Advertising
- From Going Shopping to Always Shopping
- Retail Media Shakes Up Adland
- The Rise of the Super Apps
- No Way Back for Third-Party Cookies
- ‘Going Live’ goes a long way
- Responsibility takes centre stage
- Social algorithms give users what they don’t know they want
- Too congested before we’re connected? Broadband satellites will need to navigate a crowded sky
- Accessible is possible: Introducing the US$99 5G smartphone
- 5G’s promised land finally arrives: 5G standalone networks can transform enterprise connectivity
- AI in chip design: Semiconductor companies are using AI to design better chips faster, cheaper, and more efficiently
- Supercharged semiconductors: Chips made of newer materials surge ahead, handling the volts that would fry silicon chips
- That’s just rad! Radiation-hardened chips take space tech and nuclear energy to new heights
- Everyone’s watching: AVOD finds an increasingly receptive audience
- Live sports: The next arena for the streaming wars
- Virtual production gets real: Bringing real-time visual effects onto the set
- As seen in your feed: Shopping goes social, trending past US$1 trillion in annual sales
- Will VR go from niche to mainstream? It all depends on compelling VR content
- Battle for the enterprise edge: Providers prepare to pounce on the emerging enterprise edge computing market
- Tech’s climate commitment: Organizational and personal impacts are pushing tech leaders toward faster climate action
- Let’s make a deal—in gaming! Gaming M&A is growing on the back of consolidation, portfolio plays, and game tech
- TMT divestitures make a comeback: 2023 deal values in tech, media, and telecom may bounce back strongly
- User-Generated Content
- Artificial Intelligence Tools
- Short Educational Videos
- Interactive Website Features
- Conversational Marketing
- Third-Party Cookies are Going Away
- Stylized Website Design
- Social Responsibility & Inclusivity
- Personalisation and individualisation
- Use of video and online streaming
- Social media and influencer marketing
- Use of chatbots and messaging apps
- Using virtual and augmented reality (VR and AR)
- Use of artificial intelligence (AI) and machine learning
Immersive Marketing Trends 2023
- Better B2B marketing in the metaverse
- No more mind-numbingly passive (and boring) virtual events
- Beautiful (but empty) virtual spaces
- Real-time, user-generated, 360-degree streaming video becomes a thing
- We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
- Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
- No more stock images of someone in a head-mounted display — ever!
- Fewer epic metaverse marketing fails (well, maybe just a few fewer)
- None of us are too cool for school in 2023
- Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
- Peace, joy and love
Social Media Marketing Trends 2023
- Brands Prioritize LinkedIn and TikTok
- Short-Form Video Leads Content Mix
- Proactive Audience Engagement Converts
- Social Customer Care Leads to ROI
- AI Content Recasts Content Creation Models
- Artificial Intelligence Revolutionizes Marketing
- Influencer marketing will evolve into a common marketing tactic
- Video marketers will keep content short
- Social media will become a customer service tool
- More businesses will leverage SEO to concur search traffic
- Mobile optimization will be even more important
- More companies will prioritize social responsibility
- Aligned marketing and sales teams will win
- Experiential marketing could make a comeback
- Inbound marketing will remain a best practice for growing brands
- Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
- More brands will test out native ads
- Multisearch – helping you search outside the box
- Helpful content – relevant, qualitative, accessible, authoritative, experiential
- Omnichannel experience
- Personalization and localization
- Influencer marketing and expert community building