The Next Scoop 2019 Email Marketing Trends

• Personalization Means Relevance
• The Implementation of AI Helps You Stand Out
• Storytelling Engages your Audience
• The Rise of the Interactive Content
• Optimizing your Emails for Mobile Users is No Longer Optional

Influence & Co

• Commerce through email will become vital to brands
• E-commerce and other departments will need to work together more closely
• E-commerce will focus on continued engagement
• Credibility points throughout the buyer’s journey are now assumed
• Personalizing and humanizing your brand will be a differentiating factor
• The skills needed to excel in e-commerce are evolving
• Voice search is starting to be a bigger factor

Huffington Post 2018 Email Marketing Trends

• Interactive Emails
• Rise Of List Segmentation
• AI-Powered Email Marketing
• More Plain-Text Emails
• Mobile-First