Reports by Tag ‘creative’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
- Less Copy & Paste Trends
- UGC Creators Shine
- YouTube Shorts Take Off
- AI Goes Mainstream
- Rise of LinkedIn Creators
- Keyword Search & SEO Takes Center Stage
- Gated Content
- Storytelling is Less Linear
- Instagram Doubles Down on Creators
- Pay Transparency Between Brands and Creators
- The metaverse does not exist, but gaming is the real deal
- Finding credibility in online communities
- Looking back to move forward: how tapping into nostalgia can unlock growth
- To meme or not to meme?
- Harnessing the power of TV moments
- Newsflash: news consumption is changing and so should you
- Audio is now omnipresent, but is your approach omnichannel?
- Stop thinking channel and start thinking encounter
- Everyone’s an artist with Generative AI
- Addressability will fuel the next era of media performance
- ‘Try it on’ commerce is here to stay
- Using geographical data to go beyond personalisation and unlock relevance
- The new age of anxiety
- The great retreat (indoors)
- Masculinity, rewired
- Reframing the cost of living crisis as a catalyst for sustainability
Immersive Marketing Trends 2023
- Better B2B marketing in the metaverse
- No more mind-numbingly passive (and boring) virtual events
- Beautiful (but empty) virtual spaces
- Real-time, user-generated, 360-degree streaming video becomes a thing
- We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
- Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
- No more stock images of someone in a head-mounted display — ever!
- Fewer epic metaverse marketing fails (well, maybe just a few fewer)
- None of us are too cool for school in 2023
- Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
- Peace, joy and love
2022
- Maximalist fashion takes over
- Minimalist faces and natural beauty
- Finally ready for social and AR shopping
- Digital thrift stores & side hustles
- Music is now social
- Music is going visual
- Creators have risen to the level of A-list celebrities
- Redefining the meaning of 9-to-5
- Pushing boundaries for food at home
- Rethinking mental health
- Holistic wellness is the next step forward
- Games are the new mall
- The worlds of gaming and fashion collide
- Memes providing a sense of control rise to the top
- Stop-and-think humour reinvents itself
- Advocates are the most active social users
- Be jeweled
- Dopamine dressing
- Curve appeal
- Night moves
- Hot horology
- Puff love
- Barkitecture
- Oh my goth
- Batter up
- Rebel cuts
- Relation-tips
- Nailscapes
- Hotter wheels
- Biophilic design
- Emotional escape rooms
- (and more)
- 1219 – Desire
- 0571 – Terra Pin
- 0408 – Rediscover
- 0430 – Vegetarian
- 0030 – Lady Nicole
- 0811 – Martica
- 0300 – Ivory Parchment
- 0989 – Impulse
- 0018 – Dove White
- 0038 – Autumn’s Hill
- 1006 – Turkscap
- 0624 – Blue Pot
- 0648 – Happy Tune
- 0590 – Madonna Blue
- 0800 – Yellow Umbrella
- 0569 – Fireplace Mantel
- 0566 – Sheepskin
- There is a new creative world order
- Gen Z is feeling the pressure
- Women and people of color are fired up for change
- Clients don’t care about your creativity
- The mass exodus of creatives has begun
Unity Mobile Gaming Trends 2022
- Mobile is the fastest-growing segment in gaming
- Players expect AAA-quality experiences on all their devices
- Players want a more connected experience
- Studios are refining genre strategies and monetization practices
- Crossplay and spin-offs are driving stronger branding
- Privacy concerns are complicating monetization tactics
- Colorful minimalism
- Attention to inclusion
- Geometric shapes
- Simple data visualization
- Monochrome effects
- Classic serif fonts
- Text-heavy videos
- Psychedelic design
- Symbols, symbols, symbols
- Muted colors
- Social slide decks
- Surrealism
Creative Boom Design Trends 2022
- Brands in motion
- The new Wild West
- Breaking down (design) borders
- A shift away from self-indulgence
- Back to the 1990s
- Maximalism goes big
- Typography gets more vibrant and playful
- Creative crossovers: the merging of design, fashion and brand
- Environment action matched with eco-aesthetics
- Unapologetic realism and subversive design
Hype Influencer Marketing Trends 2022
- Social commerce will open new opportunities for sponsorships
- Brands will focus on building long-term relationships
- Nano- and Micro-influencers are on the rise
- CGI influencers will gain more traction
- Employees as influencers
- Social justice in marketing