Trends


Reports by Tag ‘creative’


#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23

2023

Social Media Trends 2023

  • Less Copy & Paste Trends
  • UGC Creators Shine
  • YouTube Shorts Take Off
  • AI Goes Mainstream
  • Rise of LinkedIn Creators
  • Keyword Search & SEO Takes Center Stage
  • Gated Content
  • Storytelling is Less Linear
  • Instagram Doubles Down on Creators
  • Pay Transparency Between Brands and Creators

Wavemaker Growth Trends 2023

  • The metaverse does not exist, but gaming is the real deal
  • Finding credibility in online communities
  • Looking back to move forward: how tapping into nostalgia can unlock growth
  • To meme or not to meme?
  • Harnessing the power of TV moments
  • Newsflash: news consumption is changing and so should you
  • Audio is now omnipresent, but is your approach omnichannel?
  • Stop thinking channel and start thinking encounter
  • Everyone’s an artist with Generative AI
  • Addressability will fuel the next era of media performance
  • ‘Try it on’ commerce is here to stay
  • Using geographical data to go beyond personalisation and unlock relevance
  • The new age of anxiety
  • The great retreat (indoors)
  • Masculinity, rewired
  • Reframing the cost of living crisis as a catalyst for sustainability

TrendHunter Trends 2023

  • App-Based Parenting
  • Gen Z Investing
  • Web3 Literacy
  • Privacy Browser
  • Metaverse Education
  • App-Based Guide
  • Connected Park
  • Connected E-Commerce
  • NFT Renting
  • Blockchain Gifting
  • +90 more

Immersive Marketing Trends 2023

  • Better B2B marketing in the metaverse
  • No more mind-numbingly passive (and boring) virtual events
  • Beautiful (but empty) virtual spaces
  • Real-time, user-generated, 360-degree streaming video becomes a thing
  • We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
  • Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
  • No more stock images of someone in a head-mounted display — ever!
  • Fewer epic metaverse marketing fails (well, maybe just a few fewer)
  • None of us are too cool for school in 2023
  • Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
  • Peace, joy and love

2022

Instagram Trends 2022

  • Maximalist fashion takes over
  • Minimalist faces and natural beauty
  • Finally ready for social and AR shopping
  • Digital thrift stores & side hustles
  • Music is now social
  • Music is going visual
  • Creators have risen to the level of A-list celebrities
  • Redefining the meaning of 9-to-5
  • Pushing boundaries for food at home
  • Rethinking mental health
  • Holistic wellness is the next step forward
  • Games are the new mall
  • The worlds of gaming and fashion collide
  • Memes providing a sense of control rise to the top
  • Stop-and-think humour reinvents itself
  • Advocates are the most active social users

Pinterest Predicts 2022

  • Be jeweled
  • Dopamine dressing
  • Curve appeal
  • Night moves
  • Hot horology
  • Puff love
  • Barkitecture
  • Oh my goth
  • Batter up
  • Rebel cuts
  • Relation-tips
  • Nailscapes
  • Hotter wheels
  • Biophilic design
  • Emotional escape rooms
  • (and more)

MF Paints Color Trends 2022

  • 1219 – Desire
  • 0571 – Terra Pin
  • 0408 – Rediscover
  • 0430 – Vegetarian
  • 0030 – Lady Nicole
  • 0811 – Martica
  • 0300 – Ivory Parchment
  • 0989 – Impulse
  • 0018 – Dove White
  • 0038 – Autumn’s Hill
  • 1006 – Turkscap
  • 0624 – Blue Pot
  • 0648 – Happy Tune
  • 0590 – Madonna Blue
  • 0800 – Yellow Umbrella
  • 0569 – Fireplace Mantel
  • 0566 – Sheepskin

WeTransfer Ideas Report

  • There is a new creative world order
  • Gen Z is feeling the pressure
  • Women and people of color are fired up for change
  • Clients don’t care about your creativity
  • The mass exodus of creatives has begun

Unity Mobile Gaming Trends 2022

  • Mobile is the fastest-growing segment in gaming
  • Players expect AAA-quality experiences on all their devices
  • Players want a more connected experience
  • Studios are refining genre strategies and monetization practices
  • Crossplay and spin-offs are driving stronger branding
  • Privacy concerns are complicating monetization tactics

Merehead Design Trends 2022

  • Colorful minimalism
  • Attention to inclusion
  • Geometric shapes
  • Simple data visualization
  • Monochrome effects
  • Classic serif fonts
  • Text-heavy videos
  • Psychedelic design
  • Symbols, symbols, symbols
  • Muted colors
  • Social slide decks
  • Surrealism

Creative Boom Design Trends 2022

  • Brands in motion
  • The new Wild West
  • Breaking down (design) borders
  • A shift away from self-indulgence
  • Back to the 1990s
  • Maximalism goes big
  • Typography gets more vibrant and playful
  • Creative crossovers: the merging of design, fashion and brand
  • Environment action matched with eco-aesthetics
  • Unapologetic realism and subversive design

Hype Influencer Marketing Trends 2022

  • Social commerce will open new opportunities for sponsorships
  • Brands will focus on building long-term relationships
  • Nano- and Micro-influencers are on the rise
  • CGI influencers will gain more traction
  • Employees as influencers
  • Social justice in marketing