Trends


Reports by Tag ‘content’


#2022
101
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
134
#consumer
140
#culture
64
#design
30
#marketing
125
#innovations
56
#data
51
#content
36
#social
44
#email
4
#creative
26
#business
60
#blockchain
5
#ecom
6
#health
6
#retail
11

2022

Hype Influencer Marketing Trends 2022

  • Social commerce will open new opportunities for sponsorships
  • Brands will focus on building long-term relationships
  • Nano- and Micro-influencers are on the rise
  • CGI influencers will gain more traction
  • Employees as influencers
  • Social justice in marketing

Primetag Influencer Marketing Trends 2022

  • Co-Creation
  • Long-Term Partnerships
  • Influencers Selling Info Products
  • Brands Measuring the Audience Overlap
  • Social Live Commerce
  • Brand Fun Moments with Influencers
  • Data will play a key role in decision making

Talkwalker Scocial Media Trends 2022

  • TikTok will take over social media, leaving other platforms to adapt
  • Maturing influencer marketing will finally come of age
  • Social ads will develop, as cookies get crunched
  • Brands will lead in social media decentralization
  • Social selling will simplify the customer journey
  • Metaverses will be the next consumer connection
  • Post-pandemic content will shape up to consumer needs
  • Brand inclusivity will be brand critical
  • Omnichannel engagement will change the way consumers engage with social media
  • Communities will develop, and take control

Inc Marketing Trends 2022

  • The future of events will be hybrid
  • Content alignment will never be more important
  • Marketing companies will take more ownership
  • Engaging nonprofits will be a big part of marketing plans
  • A.I. will make influencer marketing easier and more results-driven
  • Marketers will find alternatives to third-party cookies

Deloitte Global Marketing Trends

  • Purpose A beacon for growth
  • Authentically inclusive advertising
  • Building the intelligent creative engine
  • Meeting the customer in a cookieless world
  • Designing a human-first data experience
  • Elevating the hybrid experience
  • Supercharging customer service with AI

2021

The Conversation: Twitter Trends

  • Wellbeing: Prioritizing self-care for ourselves and each other
  • Creator Culture: More making in the hands of many
  • Everyday Wonder: Fascination with our world and beyond
  • One Planet: Driving toward a sustainable future
  • Tech Life: Inspiring a better-connected life
  • My Identity: Empowering a true expression of self

B2C Digital Marketing Trends

  • Marketing Automation
  • SMS Marketing
  • User-Generated Content
  • Revamped SEO due to new Google updates
  • Social E-Commerce

HubSpot

  • Brands will continue to take a less is more posting approach
  • Content value will beat production quality
  • Conversational marketing will change its tone
  • Consumers will crave snackable content
  • Video will continue to take center stage
  • More brands will go live
  • Social media platforms could double as shopping channels
  • Users will embrace gaming and VR
  • Authenticity will be vital

Pinterest 100

  • Nomad normal
  • Invest in rest
  • Epic charcuterie
  • Japandi aesthetic
  • Up clothes and personal
  • Rainbrows
  • Not-so-furry friends
  • Little moments of big love
  • Bet on yourself
  • Digital decor

WSGN

  • Chickenless Eggs
  • A.I. Aqua
  • Genuinfluencers
  • Jeck Masks
  • Digisexuality
  • Mycelium
  • The Circular Runner
  • Molecular Sips
  • From CBD to CDN
  • Robot Pets

2020

Pinterest 100

  • Beyond Binary
  • Conscious consumption
  • Finding balance
  • Home hub
  • Internationally inspired
  • Pampered pets
  • Responsible travel
  • Re-wilding
  • Space everything
  • 90s rerun

Facebook IQ

  • Acting greener
  • Changing the channel
  • Getting hands-on
  • Going back to basics
  • Making everyday moments special