Reports by Tag ‘content’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
- Less Copy & Paste Trends
- UGC Creators Shine
- YouTube Shorts Take Off
- AI Goes Mainstream
- Rise of LinkedIn Creators
- Keyword Search & SEO Takes Center Stage
- Gated Content
- Storytelling is Less Linear
- Instagram Doubles Down on Creators
- Pay Transparency Between Brands and Creators
GamesRadar Video Games Trends 2023
- AIs as game designers
- World of chatbots
- We’re all doomed
- Thrills and chills from the video age
- Everything is hard mode
- Unblocking the chain
- Revenge of the auteurs
- YOU are the storyteller
Forbes Media and Gaming Trends
- The lines will blur between entertainment and gaming
- The metaverse will begin to reach mainstream audiences
- Esports will expand beyond the borders of competition
- IP development won’t wait around for studios and streamers
- Content creators won’t be confined to social platforms
- The cost-of-living crisis
- Audience fragmentation
- The shift in Big Tech strategies
- Ad formats adjust to media consumption patterns
- Snackable content
- No more cookies. Then what?
- Privacy and peace of mind
- Advertising with a purpose
- The Metaverse
- AVOD eats SVOD
- Games Everywhere
- Attention Brings Back the Essence of Advertising
- From Going Shopping to Always Shopping
- Retail Media Shakes Up Adland
- The Rise of the Super Apps
- No Way Back for Third-Party Cookies
- ‘Going Live’ goes a long way
- Responsibility takes centre stage
- Social algorithms give users what they don’t know they want
- Too congested before we’re connected? Broadband satellites will need to navigate a crowded sky
- Accessible is possible: Introducing the US$99 5G smartphone
- 5G’s promised land finally arrives: 5G standalone networks can transform enterprise connectivity
- AI in chip design: Semiconductor companies are using AI to design better chips faster, cheaper, and more efficiently
- Supercharged semiconductors: Chips made of newer materials surge ahead, handling the volts that would fry silicon chips
- That’s just rad! Radiation-hardened chips take space tech and nuclear energy to new heights
- Everyone’s watching: AVOD finds an increasingly receptive audience
- Live sports: The next arena for the streaming wars
- Virtual production gets real: Bringing real-time visual effects onto the set
- As seen in your feed: Shopping goes social, trending past US$1 trillion in annual sales
- Will VR go from niche to mainstream? It all depends on compelling VR content
- Battle for the enterprise edge: Providers prepare to pounce on the emerging enterprise edge computing market
- Tech’s climate commitment: Organizational and personal impacts are pushing tech leaders toward faster climate action
- Let’s make a deal—in gaming! Gaming M&A is growing on the back of consolidation, portfolio plays, and game tech
- TMT divestitures make a comeback: 2023 deal values in tech, media, and telecom may bounce back strongly
Immersive Marketing Trends 2023
- Better B2B marketing in the metaverse
- No more mind-numbingly passive (and boring) virtual events
- Beautiful (but empty) virtual spaces
- Real-time, user-generated, 360-degree streaming video becomes a thing
- We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
- Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
- No more stock images of someone in a head-mounted display — ever!
- Fewer epic metaverse marketing fails (well, maybe just a few fewer)
- None of us are too cool for school in 2023
- Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
- Peace, joy and love
- Influencer marketing will evolve into a common marketing tactic
- Video marketers will keep content short
- Social media will become a customer service tool
- More businesses will leverage SEO to concur search traffic
- Mobile optimization will be even more important
- More companies will prioritize social responsibility
- Aligned marketing and sales teams will win
- Experiential marketing could make a comeback
- Inbound marketing will remain a best practice for growing brands
- Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
- More brands will test out native ads
Hootsuite Social Media Marketing 2023
- Small businesses cozy up to creators
- Budgets on the line as bosses demand social receipts
- Social innovators escape the tyranny of tactics
- More inclusive media planning
- Advertising with a purpose
- Privacy and peace of mind
- It’s Gen Z’s world (we’re just living in it)
- Augmented reality experiences
- Snackable, short-form videos
- Super apps set super (app) expectations
2022
- Maximalist fashion takes over
- Minimalist faces and natural beauty
- Finally ready for social and AR shopping
- Digital thrift stores & side hustles
- Music is now social
- Music is going visual
- Creators have risen to the level of A-list celebrities
- Redefining the meaning of 9-to-5
- Pushing boundaries for food at home
- Rethinking mental health
- Holistic wellness is the next step forward
- Games are the new mall
- The worlds of gaming and fashion collide
- Memes providing a sense of control rise to the top
- Stop-and-think humour reinvents itself
- Advocates are the most active social users