Reports by Tag ‘content’



Social Media Trends 2023

  • Less Copy & Paste Trends
  • UGC Creators Shine
  • YouTube Shorts Take Off
  • AI Goes Mainstream
  • Rise of LinkedIn Creators
  • Keyword Search & SEO Takes Center Stage
  • Gated Content
  • Storytelling is Less Linear
  • Instagram Doubles Down on Creators
  • Pay Transparency Between Brands and Creators

GamesRadar Video Games Trends 2023

  • AIs as game designers
  • World of chatbots
  • We’re all doomed
  • Thrills and chills from the video age
  • Everything is hard mode
  • Unblocking the chain
  • Revenge of the auteurs
  • YOU are the storyteller

Forbes Media and Gaming Trends

  • The lines will blur between entertainment and gaming
  • The metaverse will begin to reach mainstream audiences
  • Esports will expand beyond the borders of competition
  • IP development won’t wait around for studios and streamers
  • Content creators won’t be confined to social platforms

E-promo State of Digital

  • The cost-of-living crisis
  • Audience fragmentation
  • The shift in Big Tech strategies
  • Ad formats adjust to media consumption patterns
  • Snackable content
  • No more cookies. Then what?
  • Privacy and peace of mind
  • Advertising with a purpose
  • The Metaverse

Dentsu Media Trends 2023

  • AVOD eats SVOD
  • Games Everywhere
  • Attention Brings Back the Essence of Advertising
  • From Going Shopping to Always Shopping
  • Retail Media Shakes Up Adland
  • The Rise of the Super Apps
  • No Way Back for Third-Party Cookies
  • ‘Going Live’ goes a long way
  • Responsibility takes centre stage
  • Social algorithms give users what they don’t know they want

Deloitte 2023 TMT Predictions

  • Too congested before we’re connected? Broadband satellites will need to navigate a crowded sky
  • Accessible is possible: Introducing the US$99 5G smartphone
  • 5G’s promised land finally arrives: 5G standalone networks can transform enterprise connectivity
  • AI in chip design: Semiconductor companies are using AI to design better chips faster, cheaper, and more efficiently
  • Supercharged semiconductors: Chips made of newer materials surge ahead, handling the volts that would fry silicon chips
  • That’s just rad! Radiation-hardened chips take space tech and nuclear energy to new heights
  • Everyone’s watching: AVOD finds an increasingly receptive audience
  • Live sports: The next arena for the streaming wars
  • Virtual production gets real: Bringing real-time visual effects onto the set
  • As seen in your feed: Shopping goes social, trending past US$1 trillion in annual sales
  • Will VR go from niche to mainstream? It all depends on compelling VR content
  • Battle for the enterprise edge: Providers prepare to pounce on the emerging enterprise edge computing market
  • Tech’s climate commitment: Organizational and personal impacts are pushing tech leaders toward faster climate action
  • Let’s make a deal—in gaming! Gaming M&A is growing on the back of consolidation, portfolio plays, and game tech
  • TMT divestitures make a comeback: 2023 deal values in tech, media, and telecom may bounce back strongly

TrendHunter Trends 2023

  • App-Based Parenting
  • Gen Z Investing
  • Web3 Literacy
  • Privacy Browser
  • Metaverse Education
  • App-Based Guide
  • Connected Park
  • Connected E-Commerce
  • NFT Renting
  • Blockchain Gifting
  • +90 more

Immersive Marketing Trends 2023

  • Better B2B marketing in the metaverse
  • No more mind-numbingly passive (and boring) virtual events
  • Beautiful (but empty) virtual spaces
  • Real-time, user-generated, 360-degree streaming video becomes a thing
  • We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds — hallelujah!
  • Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles – double hallelujah!
  • No more stock images of someone in a head-mounted display — ever!
  • Fewer epic metaverse marketing fails (well, maybe just a few fewer)
  • None of us are too cool for school in 2023
  • Great news – those vapid, superficial and perfect-looking influencers on Instagram aren’t real
  • Peace, joy and love

Hubspot Marketing Trends

  • Influencer marketing will evolve into a common marketing tactic
  • Video marketers will keep content short
  • Social media will become a customer service tool
  • More businesses will leverage SEO to concur search traffic
  • Mobile optimization will be even more important
  • More companies will prioritize social responsibility
  • Aligned marketing and sales teams will win
  • Experiential marketing could make a comeback
  • Inbound marketing will remain a best practice for growing brands
  • Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere
  • More brands will test out native ads

Hootsuite Social Media Marketing 2023

  • Small businesses cozy up to creators
  • Budgets on the line as bosses demand social receipts
  • Social innovators escape the tyranny of tactics

Digital Marketing Trends 2023

  • More inclusive media planning
  • Advertising with a purpose
  • Privacy and peace of mind
  • It’s Gen Z’s world (we’re just living in it)
  • Augmented reality experiences
  • Snackable, short-form videos
  • Super apps set super (app) expectations


Instagram Trends 2022

  • Maximalist fashion takes over
  • Minimalist faces and natural beauty
  • Finally ready for social and AR shopping
  • Digital thrift stores & side hustles
  • Music is now social
  • Music is going visual
  • Creators have risen to the level of A-list celebrities
  • Redefining the meaning of 9-to-5
  • Pushing boundaries for food at home
  • Rethinking mental health
  • Holistic wellness is the next step forward
  • Games are the new mall
  • The worlds of gaming and fashion collide
  • Memes providing a sense of control rise to the top
  • Stop-and-think humour reinvents itself
  • Advocates are the most active social users