Reports by Tag ‘consumer’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
- More inclusive media planning
- Advertising with a purpose
- Privacy and peace of mind
- It’s Gen Z’s world (we’re just living in it)
- Augmented reality experiences
- Snackable, short-form videos
- Super apps set super (app) expectations
- Listen to and implement customer feedback
- Let your personality shine and be more human
- 24/7 support is a must
- Don’t cast ecommerce aside
- Provide omnichannel shopping opportunities
Shopify Consumer Behavior Trends
- Consumers want more control over spending
- Concerns over inflation and rising prices
- In-store shopping remains a preference for many consumers
- Demand for sustainable products
- Consumers are buying more stuff repeatedly
- Personalization with zero party data
- More social commerce spending will take place on TikTok
- More brands will adopt the direct-to-consumer-first model
- Resetting pandemic shopping behaviors
- Beyond normal
- Nesting
- Y2K is Now
- New heroes, more narratives
- Alternative investments
- The way we use the internet is changing
- Expression and identity are a must in the metaverse
- Expect consumers to find products in different ways than before
- A cost of living crisis doesn’t mean consumers won’t treat themselves
- Consumers are brushing aside sustainability
Mintel 2023 Global Consumer Trends
- Me Mentality
- Power to the People
- Hyper Fatigue
- International Localism
- Intentional Spending
- I will survive
- I’m a believer
- As it was
- Ok, creativity
- Signed, sealed, delivered
2022
Exploding Topics Consumer Trends 2023-2026
- Consumers Demand Control Of Their Data
- Augmented Reality Enhances The Customer Experience
- Voice Commerce Becomes Starting Point For Purchases
- Digital Wallets And Biometric Payment Usage On The Rise
- Consumers Want Local Shopping Options
- Buying Habits Are Largely Based On Reviews
- Sustainability Becomes A Top Consumer Priority
- Consumers Demand Secondhand Goods
- Young Consumers Favor Buy Now, Pay Later Options
- Direct-To-Consumer Sales See Continued Growth
- Brands Attempt To Recapture Consumer Loyalty
- Creator Class
- Shoppertainment
- Zoning Board
- Bridging the Gap
- Living Television
- On-Demand Flowers
- Wild Curation
- In Living Color
- HABITS: Home Redefined
- New routines and rituals
- Renaissance of home cooking
- Online grocery goes mainstream
- Digitalisation and data
- Social reconnect
- HEALTH: From protection to prevention
- Personalised health
- Functional care
- Mental health in the spotlight
- ENVIRONMENT: Bigger than ever
- Concern for climate change
- Worries about waste
- Avoiding over-packaging and plastic
- ‘Data Democratisation’ helps organisations harness the power of data
- Personalisation grows up
- The need for sustainable and scalable ‘Madtech’ grows
- Brands drive retention and loyalty through trust
- Marketing moves to the centre of the sales process
- Outdated targeting habits crumble with cookies
Marian Salzman 22 Trends for 2022
- Reigning chaos
- Angst is the new normal
- Mental health moves out in the open
- We’re workin’ it
- The skill squad
- America the not-so-beautiful
- What happens to cities?
- Rising hyper-localism (again)
- Enter the new
- The roarin’ 202s-post-covid muted hedonism
- Change agents, meet cohesion cultivators
- Hybrid everything
- What is a school?
- Admiration for science, fear of science
- Geekspeak in the metaverse
- Virtual value
- Inequity
- Worrying about water
- Front lines
- Making the unsexy sexy
- The missing middle
- Wars of words