Trends


Reports by Tag ‘consumer’


#2022
101
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
134
#consumer
140
#culture
64
#design
30
#marketing
125
#innovations
56
#data
51
#content
36
#social
44
#email
4
#creative
26
#business
60
#blockchain
5
#ecom
6
#health
6
#retail
11

2022

Garden Trends 2022

  • Creator Class
  • Shoppertainment
  • Zoning Board
  • Bridging the Gap
  • Living Television
  • On-Demand Flowers
  • Wild Curation
  • In Living Color

Tetrapak Index Report 2022

  • HABITS: Home Redefined
  • New routines and rituals
  • Renaissance of home cooking
  • Online grocery goes mainstream
  • Digitalisation and data
  • Social reconnect
  • HEALTH: From protection to prevention
  • Personalised health
  • Functional care
  • Mental health in the spotlight
  • ENVIRONMENT: Bigger than ever
  • Concern for climate change
  • Worries about waste
  • Avoiding over-packaging and plastic

Oracle Marketing Trends 2022

  • Data Democratisation helps organisations harness the power of data
  • Personalisation grows up
  • The need for sustainable and scalable Madtech grows
  • Brands drive retention and loyalty through trust
  • Marketing moves to the centre of the sales process
  • Outdated targeting habits crumble with cookies

Marian Salzman 22 Trends for 2022

  • Reigning chaos
  • Angst is the new normal
  • Mental health moves out in the open
  • We’re workin’ it
  • The skill squad
  • America the not-so-beautiful
  • What happens to cities?
  • Rising hyper-localism (again)
  • Enter the new
  • The roarin’ 202s-post-covid muted hedonism
  • Change agents, meet cohesion cultivators
  • Hybrid everything
  • What is a school?
  • Admiration for science, fear of science
  • Geekspeak in the metaverse
  • Virtual value
  • Inequity
  • Worrying about water
  • Front lines
  • Making the unsexy sexy
  • The missing middle
  • Wars of words

Holland & Barrett Wellness Trends 2022

  • Amino acid-based natural supplements
  • Tension-easing adaptogenics
  • Postbiotics
  • Collagen complementing lycopene and ceramides
  • Fermented supplements
  • Complete nutrition
  • Nutrient bio-hacking

Hilton The 2022 Traveller

  • Amid Chaos, People Found Efficiencies And Will Be Looking for the Same in Travel
  • Overall Focus on Wellness Will Span Beyond the Gym
  • They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences
  • A New Sense of Caring Has Emerged And Is Expected to Strengthen

Dentsu Creative Trends 2022

  • Alternate Realities
  • Redistributed Ownership
  • Conscious Decoupling
  • Generation ‘Also Me’
  • Personal Bubbles

Voxburner Gen Z Marketing Trends 2022

  • The fast-paced, reactive nature of pandemic marketing will continue
  • Brands will continue to be transparent with their consumers
  • Guess what, Gen Z still wants personality
  • The demand from Gen Z for engagement and allyship isnt going anywhere
  • Seize the day and act on those plans

eMarketer Trends 2022

  • Megafunding Boom Ushers in a New Era of Digital Offerings
  • Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
  • Experience and Expedience Dominate Physical Retail
  • The Wests Answer to Super Apps Finally Takes Shape
  • Government Mandates Guide Businesses Digital Privacy Strategies
  • Retail Medias Killer Data Drives It Mainstream for Brand Advertisers
  • Nano- and Micro-Influencers Have Their Moment
  • Facebook Dominates Ads, Despite Continuing Scrutiny
  • Viral Commerce Takes Over Social Commerce
  • Consumers and Providers Embrace Buy Now, Pay Laterand So Do Regulators

Springwise Next-generation Trends 2022

  • REGENERATION AND BIODIVERSITY
  • Plasticpreneurs
  • Beautiful biowaste
  • Extreme farming
  • Bee-corp the business of bees
  • Algae acceleration
  • POST-COVID-19 ACCELERATION
  • Habitual hygiene
  • Plane drain
  • Workplace reimagined
  • COVID-19 as catalyst
  • Good travel
  • OCEAN SUSTAINABILITY
  • Seawilding
  • Underwater waste management
  • Energy afloat
  • Marine mimicry
  • Vitamin seaweed
  • CITIES AND BUILT ENVIRONMENT
  • Net-zero neighbourhoods
  • Handlebarchitecture
  • Eco-topias
  • The new concrete
  • Welcome to the agrihood
  • ECO-CONSUMPTION
  • Cyan shoppers
  • Lifecycle luxury
  • Simplified supply chains
  • Artivism
  • Carbon accountability

Ogilvy Influencer Trends 2022

  • Create culture. Don’t just be a part of it
  • Dont be a bandwagon brand
  • Inclusive influence equals better results
  • Experience is the new e-comm
  • The sleeping giant that is B2B influence
  • Influence goes metaverse
  • Think system, not silos

GWI Consumer Trends 2022

  • The pursuit of purpose
  • More than skin deep
  • May we have your attention please
  • A virtually imperfect life
  • At your best
  • To the moon