Reports by Tag ‘consumer’
#2023
111
#2022
103
#2021
88
#2020
65
#2019
67
#2018
67
#2017
43
#2016
39
#tech
144
#consumer
160
#culture
79
#design
34
#marketing
144
#innovations
65
#data
56
#content
47
#social
55
#email
4
#creative
30
#business
66
#blockchain
6
#ecom
8
#health
17
#retail
23
2023
- Belt-tightening
- Focusing family-ward
- Work-life balance is coming back
- Showing off is out
- Social media addiction is waning
- 2023’s hot brand is Goodwill
- Offline activities are trending
- Taking it slow
- Looking to the stars
- You mad, bro?
- Turn it up!
- Be a lover, not a fighter
- Be a good human
- Bring humanity to the workplace
- Crisis fatigue is real
- Make environmental friendliness economical
- Don’t greenwash
- Metaverse has a trust issue
- If I’m in, I’m in
- I want it my way
Forbes Media and Gaming Trends
- The lines will blur between entertainment and gaming
- The metaverse will begin to reach mainstream audiences
- Esports will expand beyond the borders of competition
- IP development won’t wait around for studios and streamers
- Content creators won’t be confined to social platforms
- Digital and physical shopping will be damn near frictionless
- But the human element will gain importance
- Inclusivity will become a loyalty maker
- Opting in will outshine opting out
- Shoppers will turn toward authentic pricing
- Brands that do TikTok well could zoom
- Artificial intelligence will reach widespread adoption
- Blockchain will make a comeback
- ‘Better-for-you’ brands are here to stay
- People will crave healthier snacks
- Gen Z and millennials are fueling a new wave of wellness brands
- Climate and greentech companies will gain market value
- Lab-grown diamonds will gain popularity
- E-commerce will continue to boom
- Subscription businesses will outperform customer-acquisition costs
- People will take their health into their own hands
- Mental healthcare will begin to focus more on children
- Sexual health will take center stage
- Healthcare innovation will reach rural locations
- Expect to see more biotech products coming to market
- Menopausal healthcare will gain more attention
- Cannabis and psychedelics will make major strides
- The secondhand market will gain momentum
- The cost-of-living crisis
- Audience fragmentation
- The shift in Big Tech strategies
- Ad formats adjust to media consumption patterns
- Snackable content
- No more cookies. Then what?
- Privacy and peace of mind
- Advertising with a purpose
- The Metaverse
- The metaverse does not exist, but gaming is the real deal
- Finding credibility in online communities
- Looking back to move forward: how tapping into nostalgia can unlock growth
- To meme or not to meme?
- Harnessing the power of TV moments
- Newsflash: news consumption is changing and so should you
- Audio is now omnipresent, but is your approach omnichannel?
- Stop thinking channel and start thinking encounter
- Everyone’s an artist with Generative AI
- Addressability will fuel the next era of media performance
- ‘Try it on’ commerce is here to stay
- Using geographical data to go beyond personalisation and unlock relevance
- The new age of anxiety
- The great retreat (indoors)
- Masculinity, rewired
- Reframing the cost of living crisis as a catalyst for sustainability
- Artificial Intelligence
- Data Era
- Engineered Evolution
- Exponential Industries
- Smart Infrastructure
- Smart Surroundings
- Virtualisation
- Connected World
- Seamless Commerce
- Urbanisation
- Attention Economy
- Conscious Eating
- Consumerism 2.0
- Future Skillset
- Healthstyle
- Planet Centricity
- Woke Culture
- AVOD eats SVOD
- Games Everywhere
- Attention Brings Back the Essence of Advertising
- From Going Shopping to Always Shopping
- Retail Media Shakes Up Adland
- The Rise of the Super Apps
- No Way Back for Third-Party Cookies
- ‘Going Live’ goes a long way
- Responsibility takes centre stage
- Social algorithms give users what they don’t know they want
Trendwatching 2023 Trend Check
- Age of healing
- Aided by AI
- Behavi:our
- Brand beings
- Creator Inc.
- For you
- Freedonism
- Glass box brands
- Joyning
- Metaphysical
- Power to the people
- Precareious
- Solace as a service
- State of place
- Unconsumed
- Long-term influencer-brand relationships
- Live streaming and video-based content
- User-generated content
- New targeting solutions
- Agile marketing
- Cohesive customer experiences
- Improved user experience across devices
- Voice search tactics for SEO
- Conversational marketing
- Interactive content
- VR-based tools and apps
- AI for better trendspotting
- Incorporating the Internet of Things (IoT)
- Emphasis on social responsibility and reputation
- Representation and inclusivity
- Emphasis on consumer privacy