Trends

All trends in one place since 2016

What is trend?

Crush introduction into trendwatching in 5 min


2020

JWT The Future 100

#culture #marketing #innovations

  • The new neighborhood
  • Sentient tech
  • Biocontributive travel
  • Original content economy
  • Regenerative farming revolution
  • Microbiome beauty
  • Uninterrupted commerce
  • Biodata services
  • Digital spas
  • Branded payments
Read report

2019

JWT The Future 100

#culture #tech #marketing #innovations

  • Culture: Instagram backlash.
  • Tech & Innovation: Ethical internet.
  • Travel & Hospitality: Gen Z travelers.
  • Brands & Marketing: Inclusive design.
  • Food & Drink: Clean comfort food.
  • Beauty: Grotesque beauty.
  • Retail: Outdoor immersion stores.
  • Luxury: Woke luxury.
  • Health: Empowering adolescence.
  • Lifestyle: The cultural programmer.
Read report

2018

JWT The Future 100

#consumer #tech #culture #marketing #innovations #business #creative #data

  • Brandlessness
  • Branded audio
  • Inclusive e-commerce
  • Global trends
  • Here come the Xennials
  • Civic marketing
  • Amazon as advertising
  • powerhouse
  • Transcendent retail
  • Hyper-personalized products
  • Data donation
Read report

2017

JWT's The Future 100

  • Attention Economy
  • Brexterity
  • Gamevertising
  • Ganjapreneurs
  • Healthtopias
  • Kidults
  • Nootropics
  • Polycultural
  • Silicon Shop
  • Vagina-nomics
Read report

2016

JWT's The Future 100

  • New buzzword: empathy
  • Online universities
  • Sportspitality
  • Neuromarketing
  • Natural junk
  • Celebrity retail havens
  • Sound healing
  • DNA personalization
  • Metabolism boosters
  • Extreme dining
Read report