Edelman Trust Barometr

#business #consumer #marketing

• Pandemic Puts Trust to the Test
• Pandemic Further Fuels Fears
• Crisis of Leadership
• Raging Infodemic Feeds Mistrust
• High Stakes for Public Health and the Economy
• A New Mandate for Business

Edelman Digital

#marketing

• Listen up: the rise of the audio influencer
• Going steady: from influencer to ambassador
• In authenticity we trust: get real or get lost
• Almost famous: the power of micro & nano — influencers
• Checkout on instagram: ecommerce checks in
• Influencer authentication: demanding transperancy
• Pay to play: amplification is now a must have
• Proving influencer impact: the great ROI debate
• Top of mind: data privacy
• Marketing to gen Z: community and conversation come together

Edelman Digital

#tech #marketing #content

• Impacting Tomorrow’s Workforce: Gen Z Will Transform Your Organization
• Convergence: The Need for an Integrated Marketing Tech Ecosystem
• Expanding Impact: How Brands Are Innovating With Their Ecosystems
• Audience-Centric B2B: Driving Results in the Rapidly Evolving B2B Marketing Landscape
• Data As Currency: Digital Identity and the Future of Customer Experience
• The Context of Commerce: Cultivating Contextual Content for Social Commerce
• Contextual Expectations: Decoding the Impact of Relevant Content
• The Accessible, Accountable Executive: Evolving Expectations for the C-Suite
• Influencing With Impact: Driving Real Value with Authentic Influencers
• Intelligence With Impact: Marketing and Machines in an Artificially Intelligent World
• An Ascendant Techlash: The Rise of AI Ethics in 2019

Edelman Digital

#data #tech #marketing

• Triumph in the Age of Amazon
• The Power of Big Data Relies on Bold Strategies
• Going Behind the Buzzword
• Seeing Beyond the "Chatbot" Buzz
• For a Tech-Savvy Personalization Strategy, Focus on Humans
• Digital Disrupts the Org Chart
• The Age of Augmented Reality Is Here
• The Rise of Post Cable Networks
• The Art and (Data) Science Behind Influencer Marketing

Edelman Insights

• A Turning Point for Immersive Content
• Paid Media Will Drive a New World of Efficiency & Accountability
• Influencer Marketing Will Drive Business Impact
• A Renaissance in Search
• The OTT Entertainment Revolution
• Bots and the Evolution of Conversational Experiences
• Effective B2B Will Force Internal Alignment
• Blockchain Evolves from “Fintech” to “Storytech”