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What is trend?

Crush introduction into trendwatching in 5 min


Deloitte TMT Predictions


  • Gaining an intelligent edge
  • The cloud migration forecast
  • 5G is not hazardous to your health
  • The next-generation radio access network
  • Women’s sports gets down to business
  • The hyperquantified athlete
  • TV’s New Year’s resolution
  • From virtual to reality
  • Video visits go viral
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Deloitte Tech Trends

#data #tech

  • Strategy, engineered
  • Core revival
  • Supply unchained
  • MLOps: Industrialized AI
  • Machine data revolution: Feeding the machine
  • Zero trust: Never trust, always verify
  • Rebooting the digital workplace
  • Bespoke for billions: Digital meets physical
  • DEI tech: Tools for equity
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Deloitte Global Marketing Trends

#consumer #marketing

  • Purpose: Built to flourish
  • Agility: Changing the playbook
  • Human Experience: Know thyself
  • Trust: The promises we keep – or don't
  • Participation: A two-way street
  • Fusion: The new ecosystem
  • Talent: Marketers disrupted
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Deloitte Global Marketing Trends

#marketing #consumer

  • Purpose is everything
  • Paying down experience debt
  • Fusion is the new business blend
  • Are you a trust buster or builder?
  • The amplification of consumer participation
  • Valuing your most important asset— talent
  • Diffusing agility across the organization
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Deloitte TMT Predictions


  • Bringing AI to the device
  • Robots on the move
  • Private 5G networks
  • High speed from low orbit
  • The smartphone multiplier
  • My antennae are tingling
  • Coming to a CDN near you
  • Ad-supported video
  • The ears have it
  • Cycling’s technological transformation
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Deloitte Tech Trends 2020


  • Macro technology forces
  • Ethical technology and trust
  • Finance and the future of IT
  • Digital twins: Bridging the physical and digital
  • Human experience platforms
  • Architecture awakens
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Deloitte Global Powers of Retailing 2020


  • The Top 10 list continued to be dominated by American companies
  • Europe has the highest number of Top 250 retailers
  • European retailers remain the most globally active
  • FMCG continues to be the largest product sector
  • E-commerce is driving high retail revenue growth among Fastest 50 companies
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Deloitte Tech Trends


  • Macro technology forces at work
  • AI-fueled organizations
  • NoOps in a serverless world
  • Connectivity of tomorrow
  • Intelligent interfaces
  • Beyond marketing: Experience reimagined
  • DevSecOps and the cyber imperative
  • Beyond the digital frontier: Mapping your future
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Deloitte 2018 Merger and Acquisition


  • Tools and technology are making an impact
  • In it for the technology
  • Bigger firms are more confident
  • Deals are working better
  • Full speed ahead for divestitures
  • Driven by convergence
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Deloitte Tech Trends 2018


  • Reengineering technology
  • No-collar workforce
  • Enterprise data sovereignty
  • The new core
  • Digital reality
  • Blockchain to blockchains
  • API imperative
  • Exponential technology watch list
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