Holland & Barrett Wellness Trends 2022

• Amino acid-based natural supplements
• Tension-easing adaptogenics
• Postbiotics
• Collagen complementing lycopene and ceramides
• Fermented supplements
• Complete nutrition
• Nutrient bio-hacking

Hilton The 2022 Traveller

• Amid Chaos, People Found Efficiencies – And Will Be Looking for the Same in Travel
• Overall Focus on Wellness Will Span Beyond the Gym
• They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences
• A New Sense of Caring Has Emerged – And Is Expected to Strengthen

BMC IT Trends 2022

• Hyperautomation
• Anywhere operations
• 5G
• Hybrid cloud
• Privacy-enhancing computation
• AI engineering
• Cybersecurity mesh
• Edge computing

Dentsu Creative Trends 2022

• Alternate Realities
• Redistributed Ownership
• Conscious Decoupling
• Generation ‘Also Me’
• Personal Bubbles

Think Forward 2022: Brave New Worlds

• In-Feed Syllabuses
• The Vibe Economy
• Prime-time Platforms
• Social Cynicism
• New Materialists

Talent Acquisiton Trends 2022

• The (continual) rise of data-driven recruiting
• The increasing importance of automated nurturing
• The (growing) need to prioritize internal mobility
• A renewed focus on employee engagement
• An effort to improve workers’ well-being

O.C.Tanner Corporate Culture Trends 2022

• Flexibility rules
• Rebuilding connection
• Revisiting engagement
• More personalized recognition
• Technology’s exploding role in building culture

Saxobank Outrages Predictions 2022

• The plan to end fossil fuels gets a rain check
• Facebook faceplants on youth exodus
• The US mid-term election brings constitutional crisis
• US inflation reaches above 15% on wage-price spiral
• EU Superfund for climate, energy and defence announced, to be funded by private pensions
• Women’s Reddit Army takes on the corporate patriarchy
• India joins the Gulf Cooperation Council as a non-voting member
• Spotify disrupted due to NFT-based digital rights platform
• New hypersonic tech drives space race and new cold war
• Medical breakthrough extends average life expectancy 25 years

Social Media Marketing Trends 2022

• Reels Contribute to Overall Instagram Marketing Success
• Facebook Ads Performance Is More Effective
• What’s Old Is New Again: Long-Form Content Retakes Center Stage
• Niche Facebook Experiences Become Prominent Marketing Channels
• Marketers Ignore Marketing Basics
• Organic Instagram Video Builds Intimacy and Trust
• Instagram Feature Overwhelm Forces Strategic Focus
• YouTube Shorts Is a Distraction
• Video Leads Organic LinkedIn Marketing
• Ecommerce Grows on TikTok, Trend Lifespan Shortens
• Overall Customer Connection Is Vital
• Twitter Doubles Down on Spaces
• Facebook Ads Attribution Expands
• LinkedIn Leans Into Video
• TikTok Fuels Forward-Looking Content Marketing
• YouTube Offers More Ads Placements
• Paid Social Is Indispensable
• Stories Video Is Central to Meaningful Instagram Engagement
• TikTok Success Hinges on Trends and Relatability
• Facebook Ad Spend and Tracking Diversification Improve Campaign Performance
• Genuine Storytelling Drives YouTube Marketing Success

Voxburner Gen Z Marketing Trends 2022

• The fast-paced, reactive nature of pandemic marketing will continue
• Brands will continue to be transparent with their consumers
• Guess what, Gen Z still wants personality
• The demand from Gen Z for engagement and allyship isn’t going anywhere
• Seize the day and act on those plans

eMarketer Trends 2022

• Megafunding Boom Ushers in a New Era of Digital Offerings
• Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
• Experience and Expedience Dominate Physical Retail
• The West’s Answer to Super Apps Finally Takes Shape
• Government Mandates Guide Businesses’ Digital Privacy Strategies
• Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
• Nano- and Micro-Influencers Have Their Moment
• Facebook Dominates Ads, Despite Continuing Scrutiny
• Viral Commerce Takes Over Social Commerce
• Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators

Springwise Next-generation Trends 2022

• REGENERATION AND BIODIVERSITY
• Plasticpreneurs
• Beautiful biowaste
• Extreme farming
• Bee-corp – the business of bees
• Algae acceleration
• POST-COVID-19 ACCELERATION
• Habitual hygiene
• Plane drain
• Workplace reimagined
• COVID-19 as catalyst
• Good travel
• OCEAN SUSTAINABILITY
• Seawilding
• Underwater waste management
• Energy afloat
• Marine mimicry
• Vitamin seaweed
• CITIES AND BUILT ENVIRONMENT
• Net-zero neighbourhoods
• Handlebarchitecture
• Eco-topias
• The new concrete
• Welcome to the agrihood
• ECO-CONSUMPTION
• Cyan shoppers
• Lifecycle luxury
• Simplified supply chains
• Artivism
• Carbon accountability