All Reports
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11
2022
Holland & Barrett Wellness Trends 2022
- Amino acid-based natural supplements
- Tension-easing adaptogenics
- Postbiotics
- Collagen complementing lycopene and ceramides
- Fermented supplements
- Complete nutrition
- Nutrient bio-hacking
- Amid Chaos, People Found Efficiencies – And Will Be Looking for the Same in Travel
- Overall Focus on Wellness Will Span Beyond the Gym
- They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences
- A New Sense of Caring Has Emerged – And Is Expected to Strengthen
- Hyperautomation
- Anywhere operations
- 5G
- Hybrid cloud
- Privacy-enhancing computation
- AI engineering
- Cybersecurity mesh
- Edge computing
- Alternate Realities
- Redistributed Ownership
- Conscious Decoupling
- Generation ‘Also Me’
- Personal Bubbles
Think Forward 2022: Brave New Worlds
- In-Feed Syllabuses
- The Vibe Economy
- Prime-time Platforms
- Social Cynicism
- New Materialists
- The (continual) rise of data-driven recruiting
- The increasing importance of automated nurturing
- The (growing) need to prioritize internal mobility
- A renewed focus on employee engagement
- An effort to improve workers’ well-being
O.C.Tanner Corporate Culture Trends 2022
- Flexibility rules
- Rebuilding connection
- Revisiting engagement
- More personalized recognition
- Technology’s exploding role in building culture
Saxobank Outrages Predictions 2022
- The plan to end fossil fuels gets a rain check
- Facebook faceplants on youth exodus
- The US mid-term election brings constitutional crisis
- US inflation reaches above 15% on wage-price spiral
- EU Superfund for climate, energy and defence announced, to be funded by private pensions
- Women’s Reddit Army takes on the corporate patriarchy
- India joins the Gulf Cooperation Council as a non-voting member
- Spotify disrupted due to NFT-based digital rights platform
- New hypersonic tech drives space race and new cold war
- Medical breakthrough extends average life expectancy 25 years
Social Media Marketing Trends 2022
- Reels Contribute to Overall Instagram Marketing Success
- Facebook Ads Performance Is More Effective
- What’s Old Is New Again: Long-Form Content Retakes Center Stage
- Niche Facebook Experiences Become Prominent Marketing Channels
- Marketers Ignore Marketing Basics
- Organic Instagram Video Builds Intimacy and Trust
- Instagram Feature Overwhelm Forces Strategic Focus
- YouTube Shorts Is a Distraction
- Video Leads Organic LinkedIn Marketing
- Ecommerce Grows on TikTok, Trend Lifespan Shortens
- Overall Customer Connection Is Vital
- Twitter Doubles Down on Spaces
- Facebook Ads Attribution Expands
- LinkedIn Leans Into Video
- TikTok Fuels Forward-Looking Content Marketing
- YouTube Offers More Ads Placements
- Paid Social Is Indispensable
- Stories Video Is Central to Meaningful Instagram Engagement
- TikTok Success Hinges on Trends and Relatability
- Facebook Ad Spend and Tracking Diversification Improve Campaign Performance
- Genuine Storytelling Drives YouTube Marketing Success
Voxburner Gen Z Marketing Trends 2022
- The fast-paced, reactive nature of pandemic marketing will continue
- Brands will continue to be transparent with their consumers
- Guess what, Gen Z still wants personality
- The demand from Gen Z for engagement and allyship isn’t going anywhere
- Seize the day and act on those plans
- Megafunding Boom Ushers in a New Era of Digital Offerings
- Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
- Experience and Expedience Dominate Physical Retail
- The West’s Answer to Super Apps Finally Takes Shape
- Government Mandates Guide Businesses’ Digital Privacy Strategies
- Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
- Nano- and Micro-Influencers Have Their Moment
- Facebook Dominates Ads, Despite Continuing Scrutiny
- Viral Commerce Takes Over Social Commerce
- Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators
Springwise Next-generation Trends 2022
- REGENERATION AND BIODIVERSITY
- Plasticpreneurs
- Beautiful biowaste
- Extreme farming
- Bee-corp – the business of bees
- Algae acceleration
- POST-COVID-19 ACCELERATION
- Habitual hygiene
- Plane drain
- Workplace reimagined
- COVID-19 as catalyst
- Good travel
- OCEAN SUSTAINABILITY
- Seawilding
- Underwater waste management
- Energy afloat
- Marine mimicry
- Vitamin seaweed
- CITIES AND BUILT ENVIRONMENT
- Net-zero neighbourhoods
- Handlebarchitecture
- Eco-topias
- The new concrete
- Welcome to the agrihood
- ECO-CONSUMPTION
- Cyan shoppers
- Lifecycle luxury
- Simplified supply chains
- Artivism
- Carbon accountability